Do your sales teams have a hearty appetite for leads? Then you almost certainly need high-quality company lists to feed your prospecting. Today, Smart Data lets you work with finer, more relevant targeting, drawing on continuously updated data streams from multiple online sources to help you find that needle in a haystack. It makes you wonder: how on earth did we build company lists before Smart Data?
Here are a few examples of targets that are hard to pin down with basic criteria: innovative companies, companies doing business with China, Russia or Ukraine, companies selling specific equipment in niche sectors, family businesses, online retailers offering specific technical products.…
None of these examples quite fit? No problem, feel free to challenge us!
How do you target innovative companies?
Are you an accountancy firm, a bank, an insurance company, a recruitment agency or a funding consultancy, and would you like innovative companies among your clients? How do you find these prospects, and which criteria should you use?
With our tool that scans the entire web, we “mix the data” by looking for:
– companies that file patents or trademarks
– start-ups and young innovative companies, thanks to our semantic search
– companies with an R&D department or related functions
– or even companies that report R&D costs on their balance sheet!
How do you target companies that do business with China?
Are you a CDN software vendor, a translation company, a training provider or a development consultancy? You will be looking for companies that operate internationally, with China, say.
Before:
In truth, you had few options beyond the chamber of commerce or some official body. And good luck getting up-to-date lists!
After:
Our tool crawls the entire web and can identify:
> companies with a Chinese-language version of their website
> companies that mention their sites, offices or shops… in China on their website
> companies with job titles including “China” in their org chart
> companies recruiting with wording such as “travel to China required”, for example
A bit more interesting than a run-of-the-mill company list, don’t you think?
How do you find companies selling equipment in a niche market?
If you are after new company lists in a specific ecosystem, craft breweries, swimming-pool installers or drone manufacturers, your hunting ground is limited. So how do you find this precious information?
Before:
It was rather difficult, because these companies are often scattered across several NAF codes. Since the NAF code is assigned when the company is created, it does not always reflect how the business has since diversified. You can run searches on this legacy criterion, but you will then face very time-consuming manual checking and sourcing.
After:
Thanks to its semantic approach, Mixdata lets you identify every company selling specific equipment, to which you can then apply the NAF filter. And where the NAF code falls short, semantics deliver excellent results!
How do you identify family businesses?
Here too, ready-made company lists simply do not exist anywhere. This query may appeal to training providers with dedicated programmes, consultancies, banks, insurers, accountants and the trade press.
Before:
Well… it was almost impossible 🙂
After:
Once again, semantic search is what lets you find the right prospects, namely the companies that describe themselves as a “family business, family group or family company” on their websites. The Mixdata tool also looks for every company whose legal name contains phrases such as “et fils” (and sons) or “père et fils” (father and sons). Finally, you can analyse directors’ surnames to enrich these results further still.
How do you target online retailers selling drones?
Even for a query this specific, Mixdata can find you new contacts. Do you run a marketplace? Are you a shipping or delivery player? Do you supply packaging? We can find companies that sell drones for you!
Before:
Google is your friend. You could start with a search there, then check site after site to confirm they really were online retailers. Next you would glance at the terms and conditions to see which delivery services each company offered. A manual, hugely time-consuming process…
After:
Our tool first runs a semantic search to select the “drone” product and its ecosystem. Then we apply an “online retailer” selection followed by a Colissimo selection to pinpoint a very precise segment. All that is left is to export the data. Easy as one, two, three!
Looking for highly precise company lists for your B2B prospecting? Let’s book a live demo and challenge us!
