Data ideas

6 exclusive targeting ideas for your business.

B2B files – lead generation – company database: Mixdata reshapes company prospecting. A few Smart Data targeting ideas…

The catalogue

Six examples, in detail.

Family-owned groups

Identify family-owned groups

Mixdata can identify every company that, on its website, mentions one of the following phrases. «Est une entreprise familiale», «société familiale», «groupe familial», «actionnaires familiaux», «de père en fils»…

We round this out with companies whose registered name includes «Et fils», «& fils», «frères», «& filles» and with matches on director names.

Quality of life at work

Identify the companies “where it feels good to work”

Mixdata can identify companies that, on their website, mention one of the following phrases. « Happy@work, best place to work, great place to work, où il fait bon travailler, top employer, » and so on.

We also detect the presence of telling roles. E.g.: « marque employeur, CHO, happy, happiness, bien-être au travail, qvt, qualité de vie au travail, » and so on.

E-commerce logistics

Logistics: get to know online retailers better

Mixdata has identified more than 200,000 online retailers in France. You can combine this with “product” semantic searches (appliances, food, fashion and clothing, furniture…). This lets you work out the kind of products these retailers ship. E.g.: bulky goods, fresh produce, high-value items…

And with the “International activity” tag you can work out the geographic scope of their shipments.

Online advertisers

Who are the online advertisers?

Mixdata analyses the technologies tied to advertising and retargeting. This lets you identify spending potential, the seasonality of product ads, presence on ad networks, retargeting networks, and so on, of French sites, and therefore of companies.

Mixdata identifies more than 130,000 online advertisers in France.

“High-tech” recruiters

Identify “high-tech” recruiters

Mixdata can search within employees’ job titles, as well as by the keywords inside job ads. This lets you spot companies that have brought on, or are currently hiring, “Java/JEE Developers” or “Customer Success Managers”.

You can also add semantic searches tied to “Young Innovative Companies”.

Aerospace suppliers

Identify aerospace suppliers

Aerospace suppliers sit across a great many activity codes. So how do you find them? Through the EN9100 standard, adopted by most of them. Major contractors such as Airbus and Boeing require their subcontractors to comply.

A simple semantic search on companies that have put the term “EN 9100” on their website identifies everyone involved in the sector.

And now

And you, what do you want to detect?

Describe your target in one sentence. We build the list in front of you, on your criteria and your territory constraints, during the demo.

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