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Targeting criteria

Five families of criteria, combined in a single search.

The catalogue holds more than a thousand entries, but what matters is elsewhere: any two criteria combine with no order constraint, and it is that combination that builds a list your competitors don’t have.

Test it on your target See six detailed use cases

Identity & organisationWho the company is

Company nameSemantic searchActivities (NACE)Secondary establishmentsExact locationRadius around a placeLegal formCollective agreements

Financial markersWhat it weighs

RevenueHeadcountShare capitalGroup markersFundraisingFinancial risk

Markets & signalsWhat it has just done

Commercial profileLegal eventsHiringBuilding permits

Web presenceWhat it publishes

WebsitesTechnographicsDigital channels

ContactsWho to talk to

Points of contactRoles & departmentsExecutives
How they combine

A single criterion targets nothing. Two start to say something.

The families are not used one after another but together: it is the combination that produces a list no one else has. Three examples, taken from real targeting.

01
A semantic search for “industrial maintenance” combined with an open position in a technical role: the companies building a team, not the ones talking about it.
02
A building permit filed, combined with a headcount and a 25 km radius around a branch: a dated local market that goes stale fast.
03
Technographics (a specific e-commerce solution) combined with revenue: online retailers of a given size, on a given platform.
The detail, family by family

What each criterion lets you keep.

Identity & organisation · who the company is

  • Company name: By registered name, trade name or company ID.
  • Semantic search: A free query: the real activity as described on the website, not just the official code.
  • Activities (NACE): The official classification, at every level.
  • Secondary establishments: Head office only, or head office and establishments.
  • Exact location: Address, postcode, department, region.
  • Radius around a place: From 5 to 200 km around an address or a town.
  • Legal form: Ltd, LLC, PLC, non-profit, public sector…
  • Collective agreements: The agreement applied, useful to qualify a trade.

Financial markers · what it weighs

  • Revenue: By band, for the last published financial year.
  • Headcount: Declared salaried headcount band.
  • Share capital: Amount and change over time.
  • Group markers: Membership, subsidiaries, parent company.
  • Fundraising: Recent rounds and announced amounts.
  • Financial risk: Soundness indicators and ongoing proceedings.

Markets & signals · what it has just done

  • Commercial profile: B2B, B2C, international, e-commerce.
  • Legal events: Change of leadership, capital increase, merger, closure.
  • Hiring: Open positions, roles sought, volume.
  • Building permits: Filings and approvals, by type of work and by area.

Web presence · what it publishes

  • Websites: The site or sites run by the company.
  • Technographics: The technologies detected on those sites, out of 800 catalogued.
  • Digital channels: Social networks, blog, online store.

Contacts · who to talk to

  • Points of contact: Work email, phone, LinkedIn profile, where available.
  • Roles & departments: By department or by job-title keywords, and by first and last name.
  • Executives: The company officer(s) in post.
Technographics

Eight hundred tools recognised by reading a website.

The analysis looks at the pages themselves: the tags, the scripts loaded, the services called. It observes a tool actually in use, where a declaration only states intent.

Family

E-commerce

PrestaShop, Shopify, Magento, WooCommerce, and the associated payment and shipping solutions.

Family

Marketing and CRM

Salesforce, HubSpot, Pipedrive, Zoho, Sellsy, Microsoft Dynamics, and emailing tools.

Family

Advertising and analytics

Advertising tools, chat, support and feedback, customer reviews, measurement tags.

Family

Development

The frameworks, servers and hosts the website is built on.

What the criteria do not contain

No criterion relates to a private individual.

Contacts are professionals, identified by their role within a company. No sensitive data is processed. The people whose work email is indexed are informed beforehand, a DPO is appointed for access and objection requests, and the personal data protection charter is available online.

Give us your target in one sentence.

We build the list in front of you, on your criteria and your territory constraints, during the demo.