As MD or head of business development at a digital agency, you need to find new prospects likely to need your services, whether you specialise in SEO or B2B lead generation.
But your usual prospecting files quickly reach their limits: NAF codes are not enough, and you cannot inspect every website one by one to check how effective it is. Fortunately, Mixdata decodes website source code for you and helps you measure a company’s digital maturity: you will save a huge amount of time finding the prospects worth your while!
Measuring digital maturity
The basic indicators of a company’s digital maturity are identifiable. But thanks to the Mixdata search engine, you will directly find the companies that:
– have a website that is more than 5, 10 or even 15 years old, or quite simply not responsive
– have web analytics, tracking or retargeting tools on their site (Criteo, Google Remarketing, etc.)
– use online advertising (Google Adwords, Facebook ads, Doubleclick Conversion, Twitter Advertising, LinkedIn Ads…)
– are present on social media
– have a mobile app
Identifying key digital themes
To go further in detecting your prospects, Mixdata “scans” the content published on a website to turn it into selection criteria and gives you access to a complete company profile.
Customer journey
Our tool lets you identify companies with a chat or customer feedback system on their site. Looking for companies already used to marketing automation? We can find those that have connected a CRM (Salesforce, Microsoft Dynamics, Sugar CRM, Telligent…) on their website, or that use an all-in-one tool (Hubspot, Marketo, Pardot…). These are good indicators of these companies’ marketing budget and of the attention they pay to customer relationships.
Strong signals and Mixdata alerting
Recruitment, acquisition, departure of the manager… This information is essential for contacting a company at the moment it needs your services! To start with, we identify companies with a community manager in their org chart, or a digital, e-marketing, e-commerce or digital transformation manager.
Then you can set up alerts on your companies to be informed if there is a change of management, or identify the companies recruiting a particular profile: a valuable indicator of the company’s momentum and its readiness to invest in digital solutions!
In summary, the Mixdata tool lets you:
– Quickly detect high-potential prospects
– Access truly complete prospect profiles
– Respond to your prospect as closely as possible to their challenges
– Be more responsive and relevant in your account management
And to convince you, what is better than a live demo?
