Here’s a new targeting tip from Mixdata for you this week.
Through a series of simple illustrations, we can bring you ideas and recommendations on how to identify your ideal prospects (the famous “ICP”, or Ideal Customer Profile), how to make the most of our B2B data to gain in sales effectiveness and prospect differently.
We believe the NAF code and turnover are no longer the be-all and end-all of prospecting in 2024.
Who is Mixdata, B2B sales prospecting software?
Mixdata develops sales intelligence software and owns a database of companies and employees that is SIREN-based, multichannel and named. Mixdata brings together, structures and verifies many B2B data repositories, from legal and financial repositories to company websites, not forgetting professional social networks and companies’ recruitment news. The result is an enriched, named database subject to constant update flows.
There are many ways to make use of this B2B data, and here’s one example!
Today, more than 7,500 French companies have at least 1 function with the word “data” in its title within their organisation (for the record, there were only 4,200 in 2019 and 1,937 in 2016).
Data scientist, data analyst, big data engineer, data developer, data engineer, database administrator, BI and analytics manager… the titles are many, but the phenomenon is well under way and set to last! The appearance of these functions in companies clearly shows the importance of data and the change under way in organisations.
The existence of a data department, or simply the presence of several “data-oriented” functions in a company, presupposes an awareness and specific needs on the company’s part.
You are:
- a recruitment agency
- an IT training organisation
- a vendor of specific software solutions
etc.…
You want to identify the companies
- that have these “data” profiles
- that use particular frameworks or programming languages such as Python-Java, Scala, Elasticsearch, etc.
- that are recruiting these specific skills, so you can offer them your services?
Are you interested in these company files?
Mixdata can offer you several approaches => ask for the programme here!
Interested in other functions that would be good business indicators for you? Then ask Mixdata about the feasibility of the search, or for other targeting tips, it’s this way!
