Mixdata continues its series of regional infographics! The idea is to put the B2B data sets, business indicators and precise figures that Mixdata holds to work, to get a clearer picture of a local economy. We invite you to lean on substantial business and prospect knowledge to generate new sales opportunities. You gain in B2B sales efficiency.
Know the ground, and you target better.
Master the local economy, and you fine-tune your pitch and convert more prospects!
Who is Mixdata?
Mixdata, a B2B data agency, owns a database of companies and the people who work in them, SIREN-matched, multichannel and named. Mixdata gathers, structures and validates numerous B2B data sets, from legal and financial references to company websites, not forgetting professional social networks and companies’ recruitment news. The result is an enriched, named database fed by permanent update streams.
There are many ways to put this data to work, and here is one example.
Nouvelle-Aquitaine: a region the size of Austria!
Nouvelle-Aquitaine now brings together 12 départements and covers more than 84,000 km². With Bordeaux as its administrative capital, it is the largest region in France. It was formed by merging Limousin, Poitou-Charentes and, of course, Aquitaine.
(source https://fr.wikivoyage.org/wiki/Nouvelle-Aquitaine)
Nouvelle-Aquitaine is home to more than 5.8 million people, almost 9% of the French population. It counts 10 urban areas with more than 100,000 inhabitants.
What economic reality lies behind these demographic figures? Food processing, wood and paper, aerospace, chemicals… these are the priority industrial sectors (source: https://www.nouvelle-aquitaine.fr/territoire/chiffres-cles.html#gref).
What about growth or digital-maturity indicators?
Does your B2B sales efficiency depend on understanding the local economy?
Is your sales team developing the Nouvelle-Aquitaine market for your company? Want to boost sales efficiency and understand this market better? Here is a short infographic with 6 business indicators. . Get in touch for more detail and to pinpoint your next clients!
And here is a quick snapshot of the 10 largest companies, by declared turnover, headquartered in Nouvelle-Aquitaine
How do you identify your strategic accounts in this region?
Do your ideal prospects meet particular criteria (département, turnover, headcount, activity, age, digital maturity, HR structure…) or specific business indicators (fundraising, recruitment, relocation, change of directors, growth, labels or certifications…)? They are not easy to spot, nor are the new or hidden prospects… Mixdata can support you through these steps and run a “market sizing” exercise with your team.
Want to find out more about Mixdata and its B2B sales efficiency tool?
More regional infographics to come… got any suggestions? Then share them with us!
