Interview with Benjamin P., Manager of the web marketing agency AEP Digital, a Mixdata client
What does AEP Digital do?
BP: AEP Digital is a web marketing agency that supports advertisers in their digital web strategy. We offer our clients SEO solutions (organic search, paid links, social media…) and web strategy support to boost their competitiveness online.
Who are your target clients / prospects? And how do you identify them?
BP: We aim to identify advertisers with a web marketing budget and a certain digital maturity.
Previously, we used search engines and traditional media monitoring to identify companies likely to call on our services. Given how much time that took us, we looked for a solution that would make our prospecting more efficient. After benchmarking the existing solutions, we chose Mixdata.
Why did you choose Mixdata for your prospecting?
BP: We chose Mixdata because it perfectly met our need.
Indeed, this solution lets us set criteria for advertisers based on digital maturity indicators: are they e-retailers? Do they advertise online via Adwords? Do they use online marketing tools? …This way we can segment our prospects much more finely, based on information that is vital to us.
We can then filter these companies by revenue to make sure of their business potential.
Thanks to the targeting we carry out, we know who we are talking to and no longer waste time calling companies with no proven potential.
What is more, Mixdata lets us instantly surface the contact details of the people we are targeting: marketing director, web director, traffic manager.
With Mixdata, we therefore save precious time and have the means to adopt a much finer prospecting approach.
Final word?
BP: We are very happy with the solution offered by Mixdata, which lets us prospect more efficiently. A very useful tool that today lets us source around half our clients.
