Mixdata’s ability to listen and their support in mastering the tool made the difference…
Sylvain Bozoc has been Head of Omnichannel & E-commerce at METRO France for more than 2 years now. He was in charge of setting up this marketplace project and of building the business developer team, among other things. He is taking a few minutes to explain to us why he chose to equip his salespeople with Mixdata!
Could you introduce METRO Marketplace and explain what it does?
SB: Last April, METRO France launched the first omnichannel B2B marketplace for independent restaurant owners and retailers. METRO.fr has thus evolved to become a marketplace alongside its traditional e-commerce and drop-shipping activity.
The marketplace’s ambition is to round out the offer of products and services for our METRO customers, with notably more depth and breadth of assortment, to meet all their needs. We launched our marketplace on non-food assortments, and now want to accelerate on food. To do this, our Business Developer team targets, qualifies and selects the partner merchants best able to meet our customers’ needs.
What are the typical profiles of your customers/prospects and how do you identify them?
SB: The marketplace partner merchants can be manufacturers, suppliers, distributors, wholesalers or small producers. These players are often micro-businesses and SMEs that are locally known but do not always have the best visibility on the web. They are specialists in their field and their activity is often bricks & mortar.
Why did you choose Mixdata for your prospecting/launch?
SB: We chose Mixdata for several reasons: the main one is that Mixdata is a start-up with the agility that comes from relying on a scalable technology.
Mixdata’s ability to listen to our needs as a customer, as well as their support in mastering the tool, made the difference when it came to making our choice.
What are the main benefits of the solution?
SB: Speed of execution: beyond the fact that Mixdata lets us source prospects with low visibility on the web, Mixdata lets us save time, and therefore gain operational efficiency. The queries are simple to run and the prospect records are complete and well structured.
And to finish 😉?
SB: Mixdata is an excellent business partner with proactive customer management. We are regularly asked for feedback on the solution and on the training of the new business developer colleagues who join us.
For more information about METRO Marketplace, it’s this way https://www.metro.fr/marketplace
And you? What could you do with our data?
Do you too need qualified prospecting files to help your sales team become more effective?
For more testimonials on how Mixdata is used by its customers, you can take a look at our Testimonials section 😉 and for any question, we are here to listen!
