Mixdata offers you targeting tips that only Smart Data B2B can reach. Through a series of simple illustrations, we bring you ideas and recommendations for identifying your future customers in a different way.
Here, in 3 steps, is a concrete example of how to target festive companies, or those that regularly organise events or receptions:
The challenge?
We will eventually get out of this long Covid parenthesis and put on a few events again! So how do you easily identify festive, communicative companies that organise or are going to organise events, internal or external?
This behavioural criterion of course appears in no company database, and yet plenty of clues make it possible to detect them and build a ready-to-use, bespoke file.
Creating such a file can be done in 2 clicks on Mixdata but would be very time-consuming by hand.
Otherwise, you can always try to get exhibitor files from a trade-show organiser or from well-known event venues in the Paris region… But good luck 🙂
The Mixdata solution?
Mixdata analyses the content of companies’ websites in depth and therefore performs a complete scan of the words used.
The semantics tell you more:
- expressions such as “celebrating its 100th, 50th or 20th anniversary”, “celebrates its”, “hosts afterworks”, “our customer meet-ups”, “our event”, etc. can be detected and surfaced on your prospects’ sites.
- roles containing keywords such as: event managers, event officers, event coordinators, corporate event communication managers, marketing directors, corporate communication managers, MICE managers, purchasing directors, office managers or even happiness officers are also characteristic of companies used to regularly organising events
- the luxury sector, for example, cannot be found via the NAF code.
With MIXDATA you can simply type the keywords “luxury”, “haute couture”, “high-end”, “prestige”, etc.
The strong early-warning signals:
- companies taking part in a trade show that have just announced it on their site… all you have to do is select, in Mixdata’s Express Search block, the “strong signals” > “Event” search, then use the usual filters on the left
- companies that have carried out fundraising rounds are certainly going to celebrate the event or soon take on regular event-communication costs…
- And why not companies that do corporate sponsorship or host breakfasts? They can be detected too
Legal information to the rescue:
And if these signals are not enough, Mixdata also has legal data on companies, including the date they were set up and therefore their forecast anniversary dates.
All these criteria are very easily accessible and queryable on Mixdata , with all the contact points of the main decision-makers within the identified companies.
The benefit?
- Precision: You can build a message that is 100% on target and run omnichannel awareness campaigns on a dedicated file.
- Speed: creating such a file “by hand” would take months. It is done in 2 clicks on the platform…
Interested in these company files? Ask us for help 😉
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