Mixdata supports us at every stage of maintaining our CRM, but also in confidently rolling out our B2B lead-gen campaigns
Charles-Edouard de Cazalet, co-founder (with Thomas Gross) and managing partner of Sogedev, takes a few minutes to explain why he chose to work with Mixdata back in 2014! He is the one who structures and organises “lead-gen” with Sogedev’s marketing team, in support of the sales reps.
Could you tell us more about Sogedev and what it does?
Founded in 2002, Sogedev is a consultancy specialising in supporting companies with:
- securing public funding for Research and Development
- international development and investment
- the procedures for obtaining state aid or benefiting from specific tax schemes
Sogedev is based in Issy-les-Moulineaux as well as Aix, Lyon, Nantes and Toulouse (not forgetting Brazil). Today we bring together 90 people.
What are the typical profiles of your clients and the prospects you look for? What are your target markets?
Sogedev looks for fairly innovative companies:
- in industry and industrial services: chemicals, food processing, aeronautics and so on
- but also in software publishing, the IT sector and digital
Our prospects and clients are companies of all sizes, from very small businesses to major accounts. We work across the whole of France, whether the company is French or foreign.
Why did you choose Mixdata?
Sogedev started intensive marketing and sales activity a few years ago. So we quickly needed to organise and structure what we were doing.
Our marketing matters for lead-gen as such and plays a central sales-enablement role for the reps.
What’s more, our CRM needs feeding, and does a CRM work without data? We had significant needs for enrichment, growth and updates. We had long been looking to put an effective system in place, and we discovered Mixdata.
Mixdata supports us at every stage of maintaining our CRM, but also in confidently rolling out our lead-gen campaigns.
It’s quite simple: marketing enriches the CRM directly with Mixdata and the sales reps use the CRM directly.
With Mixdata, we manage to:
- work on targeting for marketing campaigns (that is, at volume)
- pull targeted lists for the sales reps (in hyper-targeted mode for phone outreach)
In your view, what are the main benefits/advantages of the solution Mixdata offers?
The number one benefit for us is keeping a spotless CRM that is therefore fully operational for the sales reps.
Like many companies, we had of course already bought basic data, but we needed to add intelligence to that data. That intelligence is rarely there in conventional data.
We also had to update our data on a large number of companies. Doing that manually was impossible; we needed to automate data cleaning and the enrichment side. We do all of this with Mixdata.
We also make full use of the business-signals system detected by Mixdata. Those little triggers that mean we always give a commercial context to our marketing campaigns.
Final word!
We were among Mixdata’s very first clients, back in 2014, and we’re signing up for another year!
We’ve watched the solution evolve, and we’ve benefited from its ability to enrich the offer on a regular basis (signals, contacts, semantics, etc.). Mixdata moves forward as needs evolve, in terms of both the direct effectiveness of marketing operations and sales effectiveness in the field.
How can you find out more about what Sogedev does?
You can:
- visit our website https://www.sogedev.com/
- or contact us directly on 01 55 95 80 08
- or follow us on LinkedIn https://www.linkedin.com/company/sogedev/
To discover more testimonials from our clients, this way!
And to find out more about Mixdata: www.mixdata.com and follow us here
