Florian Humbert, Head of Development at Let’s Clic, explains in a few words why he chose to equip his team with Mixdata’s sales intelligence platform.
What does Let’s Clic do today?
Let’s Clic is an agency that has specialised in acquiring qualified web traffic since 2009.
1) Google Premier Partner agency:
As genuine Google Adwords experts, we offer our clients a tailored strategy and optimal campaign management across Google’s networks:
Search Network, Display, YouTube Video, Shopping
2) Social Ads: Facebook, Instagram, Twitter, LinkedIn:
Let’s Clic specialises in optimising sponsored campaigns across the various social networks
3) SEO: Organic Search:
Before any project, Let’s Clic offers you an initial (free) analysis of your SEO to define the actions needed to reach your traffic goals, in terms of both volume and quality:
Your current performance (volume and rankings)
Technical blockers to fix
Recommended semantic universe
Link building
Competitive analysis
What are your typical client profiles and how do you identify them?
Our client base is very varied, since our solutions appeal to any company looking to grow its online visibility and therefore its business.
At present, we have around 250 active clients: start-ups, micro-businesses, SMEs and large accounts.
Why did you choose Mixdata for your prospecting?
The Mixdata solution won us over because the platform is simple and intuitive to get to grips with.
It lets us quickly identify qualified contacts using the sophisticated targeting criteria specific to our business.
What’s more, licence-based access gives our staff genuine tracking of their own sales activity and complete autonomy.
What, for you, are the main benefits of the solution?
Besides the fairly standard criteria you can select, such as the number of employees or declared turnover, there are very precise targeting criteria covering:
1) Companies’ digital maturity, that is, the tools companies use for their online communication, such as: Google AdWords – Analytics – Facebook Ads – e-commerce – the type of CMS used – the site’s languages
2) The precise identity of employees and their roles, which enables a more effective sales approach
All this information gives us very strong clues about a prospect’s potential before we contact them, and so makes us more effective!
For more information about Let’s Clic: www.lets-clic.com
To gain sales autonomy and improve the ROI of your prospecting, get in touch…
