Mixdata can help you get to know your customers and better grasp a market or ecosystem. Mixdata brings together many B2B data references (such as fundraising information), structures them, makes them reliable and turns them into something you can use for your sales effectiveness. We believe that data reaches its full value when it’s processed, verified and correlated, when it lets you be relevant and adapt your pitch to the person in front of you. Data is useful when it gives you the means to anticipate… and sell better!
That’s exactly what Sales Acceleration is about!
Here, the goal is simple:
- help analyse a market
- improve your sales effectiveness
This month, Mixdata took a close look at a segment of 1,084 French companies that raised funds over the past 3 years:
- Proportion of women
- Geographic location
- Sectors represented
- Digital maturity
- Registered patents and trademarks
- Financial benchmarks
So, fundraising can be a good indicator of a business opportunity but also a relevant targeting criterion. A company that raises funds will have new needs in the months ahead: recruitment, equipment, relocation, advice and support….
Interested in other markets? Are there other weak signals, or specific criteria, that let you conclude a company might need your services?
Mixdata’s sales prospecting tool lets you combine your targeting wishes and weak signals in a few clicks. You get your prospecting lists and set your searches to alert mode. You make use of the data and are notified whenever a new company appears within your search scope.
