We’ve already talked together about the importance of prospect knowledge for optimising the effectiveness of a call or a first sales contact. On that note, you can reread the article https://blog.mixdata.com/limportante-connaissance-prospect-pour-les-commerciaux/
The indicators found in a company’s fresh news
It’s with this in mind that Mixdata is constantly looking for new levers to optimise sales action. Why not have, on the same prospect profile, information relating to financial health, actual activity, products, services, digital maturity, how departments are organised, contacts and contact points… but also the business news of each company?
What can you find in the daily press? What is business news?
. a new partnership,
. a round of funding, a tie-up with another company
. a difficulty on the market, with the unions
. new services, new product launches
. the opening of new sites, new factories
etc.…
You have a precise context for your prospecting call. You can make sure you’re calling at the right moment!
A partnership of choice for a comprehensive service
Thanks to a partnership with Netvibes, your teams will now have access, on each profile, to a selection of articles on the company’s news.
This press monitoring covers more than:
. 218 economic news sources
. 133 Tech news sources
. 92 Finance news sources in French
Each item of news shown is dated and sourced. In one click you can go and read the article on the original site. The articles shown may also come from paid journalistic sources or require secure access.
This information is updated daily.
The idea being to give your teams ever more context so they can adapt their sales approach.
For more information or details, contact us!
