Notes on the information/characteristics we can generally find on a company’s website, and around which we can run several types of semantic queries:
- Of course, its products, services… core business (e.g. query: “event organiser”)
- Partners of/resellers of/integrators of Microsoft, SAP, IBM, Cegid…
- Label, certification, award won, membership of a professional association/trade body
- Specific status such as start-up, family/privately owned business, independent company
- International focus, e.g. query: “office in China”,
- Several offices, shops, boutiques, points of sale
- Policy and positioning around major values/principles (CSR, sustainable development, corporate sponsorship…)
- News and events (taking part in a trade show, organising an event, a webinar…)
- The language/software used to power certain websites (prestashop, magento, joomla, wordpress, pages jaunes…)…
