Liliane Bellanger, Head of the DATA Division for the AFNOR group, is responsible for ensuring that targeted data is integrated into the group’s CRM. She takes a few minutes to explain why she chose to use Mixdata.
The AFNOR group is organised around 4 areas of expertise:
- AFNOR Normalisation
- AFNOR Editions
- AFNOR Compétences
- AFNOR Certification
The AFNOR group in a few figures:
- more than 1,200 people
- 40 international locations
- 77,000 clients worldwide
Could you explain what the AFNOR group does?
LB: A source of trust since 1926, the AFNOR group is an international group that designs and deploys solutions based on voluntary standards all over the world. It serves the general interest in its standardisation mission and, in the competitive sphere, carries out activities in training, professional and technical monitoring and information, assessment and certification.
What are the typical profiles of your clients and how do you identify them?
LB: Because of our activities and subject areas, our clients come from very different fields. So this concerns all types of companies in France, but also abroad, since we are established in 90 countries.
Why did you choose Mixdata for your prospecting?
LB: I was looking for a platform that could:
- give me quick estimates of the potential number of company contacts from a keyword search, because we work on niche and innovative topics such as the silver economy, energy management, digitalisation, the circular economy, big data and many more…
- let me filter on emerging, often English-sounding job functions (CIO, CEO, risk manager, reach manager, etc.)
- visualise my data thanks to the dataviz module.
For you, what are the main benefits of the solution?
LB: The benefits are many:
- cross-referencing multi-criteria filters
(job functions, keywords, activities, recruitment, technology usage, etc.)
- the keyword engine and the word clouds
- the personalised alerts
- the regular updates, the sales contact and the client follow-up.
Final word!
LB: I’d say this technology makes my day-to-day easier.
Mixdata gives me a view of the output data with flexible selection to suit my needs.
The tool offers me the precision I need on my targets before any import into the CRM.
For more information about the AFNOR group, it’s here www.groupeafnor.org/
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