Are you in your company’s marketing management? One of your essential roles is to determine the sizing of your markets, your addressable B2B market.
Are you in your company’s sales management? One of your essential roles is to identify every potential prospect, hidden or not, in order to sell more.
Once we have said that, we have said everything and done nothing at all 😉 The ideal, of course, would be for all these people to talk to each other and work together towards one and the same goal. Have we not been hearing for months now about the famous Marketing | Sales alignment? Yet everyone will tend to defend their own turf and neglect their counterpart in the other department.
Faced with this, Mixdata offers its Smart Data for Sales & Marketing Acceleration solution! This solution lets its users produce the company and employee data they need for their marketing or sales missions. Mixdata’s tool is built around a company search engine and offers monitoring and alerting features to make sure you do not miss anything in your markets. Be precise in your targeting, exhaustive in your knowledge of prospects, and the first to contact the new ones!!
Curious? Read on!
The Marketing Acceleration use of Mixdata.com
The advanced search engine of Mixdata.com lets you quickly size a new market, for a product launch for example. You cross-reference the relevant targeting criteria and use the business indicators at your disposal.
You instantly get the current volumes of French companies matching your search. You save this list of companies and then study it in detail: financial health, geolocation, digital maturity, team structure, recruitment… The tool gives you the statistical essentials for an immediate understanding of the market.
You are free to create sub-markets, segment and deepen your market knowledge.
You have fewer laborious studies to fund, you gain responsiveness, and you have a SaaS tool that lets you query the entire population of French companies and assess your potential market live.
Decided this market will be developed by your company? Just share your work with your sales team in a few clicks. They get prospecting lists that are ready to go, SIREN-matched, named and multichannel! Over to them…
The Sales Acceleration use of Mixdata.com
The daily life of today’s B2B salesperson is quite full, as we know.
We ask them to be an expert in 
their field, to have a broad market culture, but above all to identify the right people to offer the right services. Mixdata.com’s company search engine lets its users leverage new targeting criteria that give them precise prospecting segments. Users create their targeted company files and have plenty of information at hand! It is important to know why you are contacting a particular company and a particular person.
What we call the “contextualisation of your outreach” boosts the natural impact of prospecting.
Example 1: I am a digital agency specialising in building e-commerce sites
I can therefore naturally take an interest in company files of
- retailers who already offer their products on marketplaces but do not have their own e-commerce site
- retailers with an old, unoptimised e-commerce site
- retailers who may not have an e-commerce site but who are visible on Instagram
etc…
Example 2: I am a training organisation and I offer, among other things, a course dedicated to the aeronautics industry
I am therefore naturally going to take an interest in company files
- linked to the relevant APE code
- declaring that they hold EN9100 certification
- announcing their participation in the Paris Air Show
- with specific roles dedicated to aeronautics
etc…
The Marketing department can share targeted, fresh prospecting lists with the sales teams and define hunting grounds together with Sales Management.
Salespeople can thus contextualise their sales approach… The team saves time and takes ownership of the targets more easily. In turn, salespeople can give feedback to Marketing to validate or refine the targeting.
“I know who to contact and why to contact them!”
Mixdata.com is the single, shared tool for an ongoing dialogue between marketing missions and the sales efficiency needed day to day.
Want to know the real size of your addressable market?
Do not hesitate to get in touch with our sales team to find out more…
