We’ve already had the chance on this blog to discuss the importance of maintaining an ongoing dialogue between Sales and Marketing. I’ll point you to the following article https://blog.mixdata.com/sales-et-marketing-ok/ and therefore to the importance of this virtuous circle…
We’re convinced this goal can be achieved, in particular:
- through fine-grained, relevant lead targeting
- through the quality and reliability of the data fed into your Hubspot, SalesForce or any other marketing or sales automation tool
Mixdata is at the heart of both of these points, and here’s why…
Fine-grained, relevant targeting for a more qualified company database
Mixdata.com gives you access to an advanced search tool. This advanced search lets you combine over 800 targeting criteria and filters to obtain the most reliable prospect lists possible:
- a semantic approach to query directly within the content of your prospects’ websites. Anything published on your prospects’ website can become a targeting criterion, whether that information is front and centre or buried deep in the legal notices!
- filters for turnover, headcount, exports, fundraising… as well as all legal events such as a relocation, a change of director, a merger or an acquisition…
- precise geographic filters
- filters for B2B or international activity
- the use of specific technologies or advertising tools, a CMS or e-commerce platform, a CRM or payment tools…
- your targets’ job functions
- your prospects’ recruitment news
etc…
You describe your core target and Mixdata.com does the rest. You choose the contacts AND the points of contact. You create lists of named contacts ready for direct use!
Fast, reliable integration of this data into your marketing tools
From the Mixdata.com Contact Book, where users save their targeted lists of named contacts (choosing specific job functions and the associated points of contact), you can transfer this data to your tools in one click. You continually enrich your company databases, you avoid data-entry errors and, of course, you save an enormous amount of time.
B2B data verified all year round…
For example, do you use a tool like Hubspot, Datananas or Prospect.io for small targeted campaigns? Prepare your precise segments in Mixdata.com, then push the selection into your sales automation tool and, in two clicks, your email list is ready!
Or perhaps you work in SalesForce and coordinate your campaigns from that single interface? In the same way, make your selections in Mixdata.com and export the data by creating leads, or directly as Accounts/Contacts.
In this way, Mixdata streamlines the daily work of the B2B sales rep, leaving them free to focus on making contact and selling.
Every Mixdata.com feature was designed by salespeople, for salespeople.
Don’t hesitate to get in touch with our sales team to find out more…
