Baptiste Magrit, Sales Development Support Manager at Locam, shares his testimonial here on how the Sales teams use Mixdata: B2B prospecting, sales effectiveness, identifying partners, and so on.
What does Locam do today?
A subsidiary of the Credit Agricole Group, we have specialised in financing professional equipment for 40 years (B2B). We offer financing solutions that complement the banking model [financial leasing, lease-purchase & credit.]
Our business is to support and accelerate the growth of our partners’ sales.
How? By mobilising our teams of experts to manage and integrate financing solutions into their sales model.
Whatever their field of activity, we bring our expertise and support to help them find new growth levers.
All equipment from €300 excl. VAT, over 12 to 60 months, can be financed by LOCAM
What are the typical profiles of your partners, and how do you identify them?
We address multiple profiles: from the start-up, through the SME, to the multinational. Our core target is mainly companies that offer goods and services to a professional clientele (tangible or intangible).
We target companies whose sales model is based on a usage logic (where using an asset takes precedence over owning it). The principle consists in replacing the traditional sale with the rental of equipment, enriched with associated services.
A model perfectly suited to equipment that becomes obsolete quickly and needs regular renewal.
Why did you choose Mixdata for your prospecting activity?
When it comes to prospecting, our teams face two challenges:
- The first is to identify targets that fit a B2B approach. Since the legal criteria don’t allow this, the notion of keywords on prospects’ websites strikes us as the most reliable information.
- The second is to obtain information on the people to contact. Here again, not only the legal information but operational contacts to make it easier to arrange meetings, which are often difficult with a professional target.
On both of these dimensions, Mixdata stands out from the other players on the market. Its added value lies in giving value to “Data” to allow companies such as LOCAM to gain in performance and effectiveness.
Any final word?
Mixdata is a tool our sales force appreciates because it meets today’s needs: mobility, a simple interface, the ability to create portfolios and alerts… all in a start-up spirit, with a genuine availability of the teams to support us.
For more information about Locam: www.locam.fr
To gain in sales effectiveness and performance with Mixdata, contact us!
