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Put your named accounts under watch

Put your named accounts under watch

Reach out to clients and prospects at the right moment. Mixdata monitors key events, new address, fundraising, change of director and more, and sends you a weekly alert.
Published on12 June 2019
Updated23 October 2026
Reading2 min
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Reach out to your clients and prospects at the right moment!

Your sales efficiency depends on several things you do, depending on whether you are hunting or managing clients and named accounts. As you know, Mixdata is by your side at every stage of your sales efficiency!

When it comes to managing your named accounts | farming:

It is crucial to stay close to your clients all year round. Often it affects the quality of your relationship, their willingness to renew a subscription or buy something else… How do you stay present AND relevant to these companies all year without endless, time-consuming research?

When it comes to hunting | prospecting:

Targeting must be precise and relevant, prospect knowledge must be optimised (see our article on prospect knowledge ) and you should use signals (weak or strong) to justify reaching out to your prospects. You know why you are calling them back! You have a new product, you are taking part in an event that matters to them… Your prospects may also have something new, may be going through a financial or organisational event, may be recruiting for a particular role… all of which could explain your call and make it indispensable!

Mixdata offers to keep watch for you, to monitor for you, and to help you reach out at the right moment, to the right person AND with the right message, to your prospects or clients.

Be alerted to the events affecting the companies you know!

Sales efficiency | Company monitoring

Which events are monitored for you?

  • Head office: new address / new activity (change of NAF code)
  • Share capital: up / down
  • Change of legal form
  • Change of director(s)
  • Ownership changes: merger / acquisition / sale and disposal / receivership
  • New accounts published: turnover – export turnover – net profit
  • Fundraising
  • Trademark filing(s)
  • Patent filing(s)

This monitoring runs on a weekly basis: you receive an email painting a picture of the changes at the companies you care about. Over to you!

Got questions? Fancy a quick demo of Mixdata.com?

A phone number: 01 41 10 58 40

A form to fill in and we will handle the rest: the form for happiness

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L’auteur

MX
The Mixdata team
Data B2B · Boulogne-Billancourt

Mixdata runs a B2B prospecting SaaS platform for sales and marketing teams: 14,113,243 active companies with a SIRET number, 17,813,687 professional contacts and nearly 1,000 combinable criteria. Here, the team shares its targeting methods and field insights.

Historique

  • 23 October 2026Content updated.
  • 12 June 2019Article published.
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