{"id":266,"date":"2019-08-27T14:59:08","date_gmt":"2019-08-27T12:59:08","guid":{"rendered":"https:\/\/www.mixdata.com\/fr\/temoignage-usage-mixdata-par-metro-france\/"},"modified":"2026-10-07T18:47:31","modified_gmt":"2026-10-07T16:47:31","slug":"temoignage-usage-mixdata-par-metro-france","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/fr\/blog\/temoignage-usage-mixdata-par-metro-france\/","title":{"rendered":"T\u00e9moignage Express METRO France"},"content":{"rendered":"<p><em><strong> La capacit\u00e9 d\u2019\u00e9coute de Mixdata et leur accompagnement \u00e0 la ma\u00eetrise de l\u2019outil ont fait la diff\u00e9rence\u2026 <\/strong><\/em><\/p>\n<p>Sylvain Bozoc est Head of Omnichannel &amp; E-commerce chez <a href=\"https:\/\/www.metro.fr\/\">METRO France<\/a> depuis plus de 2 ans maintenant. Il a \u00e9t\u00e9 en charge de la mise en place de ce projet de marketplace et de construire l\u2019\u00e9quipe de business developpers notamment. Il prend quelques minutes pour nous expliquer son choix d\u2019\u00e9quiper ses commerciaux de Mixdata !<\/p>\n<p><!--more--><\/p>\n<figure><a href=\"https:\/\/www.metro.fr\/marketplace\"><img decoding=\"async\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/METRO_LOGO15_seul_RVB.jpg\"\/><\/a><\/figure>\n<h4>Pourriez-vous nous pr\u00e9senter METRO Marketplace et nous expliquer son activit\u00e9 ?<\/h4>\n<p>SB : <em>En avril dernier, <a href=\"https:\/\/www.metro.fr\">METRO France<\/a> a lanc\u00e9 la premi\u00e8re marketplace B2B omnicanale des restaurateurs et commer\u00e7ants ind\u00e9pendants. Ainsi, METRO.fr a \u00e9volu\u00e9 pour devenir une marketplace en compl\u00e9ment de son activit\u00e9 traditionnelle de e-commerce et drop shipping. <\/em><\/p>\n<p><em>L\u2019ambition de la MarketPlace est de compl\u00e9ter l\u2019offre de produits et services \u00e0 destination de nos clients METRO, avec notamment plus de profondeur et de largeur d\u2019assortiment, pour r\u00e9pondre \u00e0 tous leurs besoins. Nous avons lanc\u00e9 notre marketplace sur des assortiments non alimentaires, et souhaitons d\u00e9sormais <strong>acc\u00e9l\u00e9rer sur l\u2019alimentaire<\/strong>. Pour ce faire, <strong>notre \u00e9quipe de Business Developer cible, qualifie et s\u00e9lectionne les marchands partenaires<\/strong> les plus \u00e0 m\u00eame de r\u00e9pondre aux besoins de nos clients.<\/em><\/p>\n<h4>Quels sont les profils types de vos clients\/prospects et comment les identifier ?<\/h4>\n<p>SB : <em>Les marchands partenaires marketplace peuvent \u00eatre des fabricants, des fournisseurs, des distributeurs, des grossistes ou des petits producteurs. Ces acteurs sont souvent des TPE\/PME qui sont des acteurs localement connus mais qui n\u2019ont pas toujours la meilleure visibilit\u00e9 sur le web. Ils sont des sp\u00e9cialistes dans leur domaine et leur activit\u00e9 est souvent brick &amp; mortar.<\/em><\/p>\n<h4>Pourquoi avoir choisi Mixdata pour votre prospection\/lancement ?<\/h4>\n<ul>\n<li>\n<figure><img decoding=\"async\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/AdobeStock_147449559.png\"\/><\/figure>\n<\/li>\n<\/ul>\n<p>SB : <em>Nous avons choisi Mixdata pour plusieurs raisons : la principale, c\u2019est que <strong>Mixdata est une start-up avec de l\u2019agilit\u00e9 qui s\u2019appuie sur une technologie \u00e9volutive<\/strong>. <\/em><\/p>\n<p><em>La <strong>capacit\u00e9 d\u2019\u00e9coute<\/strong> de Mixdata sur nos besoins en tant que client, ainsi que leur <strong>accompagnement \u00e0 la ma\u00eetrise de l\u2019outil<\/strong> ont fait la diff\u00e9rence au moment de faire notre choix.<\/em><\/p>\n<h4>Quels sont les principaux b\u00e9n\u00e9fices de la solution ?<\/h4>\n<p>SB : <em>La rapidit\u00e9 d\u2019ex\u00e9cution : outre le fait que Mixdata nous permette de sourcer des prospects \u00e0 faible visibilit\u00e9 sur le web, Mixdata nous permet de <strong>gagner du temps, et donc de gagner <a href=\"https:\/\/www.mixdata.com\/fr\/blog\/categorie\/efficacite-commerciale-b2b\/\">en efficience op\u00e9rationnelle<\/a><\/strong>. Les requ\u00eates sont simples d\u2019ex\u00e9cution et les fiches prospects sont compl\u00e8tes et bien structur\u00e9es.<\/em><\/p>\n<h4>Et pour finir \ud83d\ude09 ?<\/h4>\n<p>SB : <em>Mixdata est un excellent business partner qui a une gestion de ses clients pro-active. Nous sommes r\u00e9guli\u00e8rement sollicit\u00e9s pour des feedbacks sur la solution et sur la formation des nouveaux collaborateurs business developer qui nous rejoignent.<\/em><\/p>\n<ul>\n<li>\n<figure><img decoding=\"async\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/Clap-ok-1.jpg\"\/><\/figure>\n<\/li>\n<\/ul>\n<p>Pour plus d\u2019infos sur METRO Marketplace, c\u2019est par ici <a href=\"https:\/\/www.metro.fr\/marketplace\">https:\/\/www.metro.fr\/marketplace <\/a><a href=\"https:\/\/www.metro.fr\/\"><\/a><\/p>\n<p><strong>Et vous ? Que pourriez-vous faire avec nos datas ?<\/strong><\/p>\n<p>Vous aussi, avez-vous besoin de <a href=\"https:\/\/www.mixdata.com\/fr\/blog\/fichier-de-prospection-rentree\/\">fichiers de prospection qualifi\u00e9s<\/a> pour aider votre \u00e9quipe commerciale \u00e0 gagner en efficacit\u00e9 ?<\/p>\n<p>Pour plus de t\u00e9moignages sur l\u2019usage de <a href=\"https:\/\/www.mixdata.com\">Mixdata<\/a> par ses clients, vous pouvez jeter un \u0153il \u00e0 notre rubrique <a href=\"https:\/\/www.mixdata.com\/fr\/blog\/categorie\/temoignages-clients\/\">T\u00e9moignages<\/a> \ud83d\ude09 et pour toute question, <a href=\"https:\/\/www.mixdata.com\/fr\/contact-mixdata\/\">nous sommes \u00e0 votre \u00e9coute<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>METRO France nous explique son choix d&rsquo;\u00e9quiper ses commerciaux de Mixdata, outil d&rsquo;efficacit\u00e9 commerciale qui leur facilile le sourcing prospects cibl\u00e9s B2B<\/p>\n","protected":false},"author":2,"featured_media":528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mxd_chapo":"La capacit\u00e9 d\u2019\u00e9coute de Mixdata et leur accompagnement \u00e0 la ma\u00eetrise de l\u2019outil ont fait la diff\u00e9rence\u2026 Sylvain Bozoc est Head of Omnichannel & E-commerce chez METRO France depuis plus de 2 ans maintenant. Il a \u00e9t\u00e9 en charge de la mise en place de ce projet de marketplace et de construire l\u2019\u00e9quipe de business \u2026 Continue reading T\u00e9moignage Express METRO France","_mxd_modifie":"2019-09-09T08:59:13","footnotes":""},"categories":[15],"tags":[],"class_list":["post-266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-temoignages-clients"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00e9moignage Express METRO France - Le blog Mixdata<\/title>\n<meta name=\"description\" content=\"METRO France nous explique son choix d&#039;\u00e9quiper ses commerciaux de Mixdata, outil d&#039;efficacit\u00e9 commerciale qui leur facilile le sourcing prospects cibl\u00e9s B2B\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mixdata.com\/fr\/blog\/temoignage-usage-mixdata-par-metro-france\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e9moignage Express METRO France - 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