{"id":261,"date":"2017-05-31T09:38:56","date_gmt":"2017-05-31T07:38:56","guid":{"rendered":"https:\/\/www.mixdata.com\/fr\/smart-data-btob-entreprises-personnel-itinerant\/"},"modified":"2026-10-07T18:47:37","modified_gmt":"2026-10-07T16:47:37","slug":"smart-data-btob-entreprises-personnel-itinerant","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/fr\/blog\/smart-data-btob-entreprises-personnel-itinerant\/","title":{"rendered":"Smart ciblage : Entreprises avec personnels itin\u00e9rants"},"content":{"rendered":"<h4>Comment identifier facilement les entreprises disposant de personnels itin\u00e9rants ?<img decoding=\"async\" alt=\"icne voiture\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/Fotolia_72977957_XS.jpg\"\/><\/h4>\n<p>Pas \u00e9vident me direz-vous !<\/p>\n<p>C\u2019est sans compter sur les prouesses de Mixdata et de ses nombreux r\u00e9f\u00e9rentiels de donn\u00e9es BtoB r\u00e9unis et structur\u00e9s.<\/p>\n<p>A vous d\u2019exploiter la smart data BtoB \u00e0 la sauce Mixdata !<\/p>\n<p>L\u2019id\u00e9e est de d\u00e9celer, via les crit\u00e8res disponibles sur la plateforme, des indices ou signaux pertinents qui indiquent que certaines entreprises disposent de collaborateurs sur la route, d\u2019\u00e9quipes qui se d\u00e9placent\u2026<\/p>\n<p>Voici quelques exemples :<\/p>\n<h4><em><strong>Le plus simple, les indices li\u00e9s aux fonctions pr\u00e9sentes dans l\u2019effectif de l\u2019entreprise<\/strong><\/em><\/h4>\n<ul>\n<li>identifier les entreprises disposant d\u2019un <b>fleet manager, responsable de flotte auto, gestionnaire de parc de v\u00e9hicules<\/b>\u2026<\/li>\n<li>identifier des entreprises qui ont dans leur organigramme <b>des flottes de fonctions dites itin\u00e9rantes<\/b> telles que commercial terrain, VRP, chef de secteur, chauffeurs, techniciens, auditeurs, inspecteurs qualit\u00e9, livreurs\u2026<\/li>\n<\/ul>\n<blockquote>\n<p>exemple 1: je veux des entreprises disposant d\u2019au moins 5 \u201cchefs de secteur\u201d<\/p>\n<p>exemple 2 : je veux des entreprises disposant d\u2019au moins 10 \u201cinspecteurs\u201d<\/p>\n<\/blockquote>\n<h4><em><strong>Les indices li\u00e9s \u00e0 l\u2019activit\u00e9 de l\u2019entreprise (\u00e0 rechercher via les mots-cl\u00e9)<\/strong><\/em><\/h4>\n<ul>\n<li>identifier des entreprises se pr\u00e9sentant comme <b>des distributeurs, des installateurs de services t\u00e9l\u00e9com, sp\u00e9cialistes sav, <\/b>ou autres<\/li>\n<\/ul>\n<h4><em><strong>Plus astucieux : les indices li\u00e9s aux annonces de recrutement des entreprises<\/strong><\/em><\/h4>\n<ul>\n<li>identifier les entreprises qui diffusent des offres d\u2019emploi contenant des expressions comme \u201c<b>v\u00e9hicule fourni<\/b>\u201d,\u201d<b>Permis B exig\u00e9<\/b>\u201d, \u201c<b>permis B obligatoire<\/b>\u201d,\u201c<b>v\u00e9hicule de fonction<\/b>\u201d dans l\u2019annonce<\/li>\n<\/ul>\n<p>Dans un 2nd temps, vous affinez \u00e9ventuellement votre s\u00e9lection sur des crit\u00e8res de CA, de g\u00e9ographie ou tout autre crit\u00e8re qui vous para\u00eet pertinent. Puis, Mixdata vous aide \u00e0 identifier les d\u00e9cisionnaires adapt\u00e9s \u00e0 votre offre ainsi que les points de contacts n\u00e9cessaires (t\u00e9l\u00e9phone, email, r\u00e9seaux sociaux, postal).<\/p>\n<ul>\n<li>Vous <strong>cr\u00e9ez une liste de comptes strat\u00e9giques et prioritaires<\/strong> et vous exploitez les fiches entreprises.<\/li>\n<li>Autre possibilit\u00e9, vous <strong>cr\u00e9ez une liste avec vos contacts nominatifs et cibl\u00e9s<\/strong>, vous exportez cette liste ou vous la chargez dans votre CRM.<\/li>\n<\/ul>\n<h4><strong>Alors \u00e0 vous de jouer et place \u00e0 la smart data BtoB!<\/strong><\/h4>\n<p>Pour plus d\u2019infos sur Mixdata, c\u2019est par ici : <a href=\"https:\/\/www.mixdata.com\/fr\/contact-mixdata\/\" title=\"Contact Mixdata\">https:\/\/www.mixdata.com\/fr\/#contact<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment identifier facilement les entreprises disposant de personnels itin\u00e9rants ? Pas \u00e9vident me direz-vous ! C\u2019est sans compter sur les prouesses de Mixdata et de ses nombreux r\u00e9f\u00e9rentiels de donn\u00e9es BtoB r\u00e9unis et structur\u00e9s. A vous d&rsquo;exploiter la smart data BtoB \u00e0 la sauce Mixdata ! L\u2019id\u00e9e est de d\u00e9celer, via les crit\u00e8res disponibles sur &hellip; Continue reading Smart ciblage : Entreprises avec personnels itin\u00e9rants<\/p>\n","protected":false},"author":2,"featured_media":606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mxd_chapo":"Comment identifier facilement les entreprises disposant de personnels itin\u00e9rants ? Pas \u00e9vident me direz-vous ! C\u2019est sans compter sur les prouesses de Mixdata et de ses nombreux r\u00e9f\u00e9rentiels de donn\u00e9es BtoB r\u00e9unis et structur\u00e9s. A vous d\u2019exploiter la smart data BtoB \u00e0 la sauce Mixdata ! L\u2019id\u00e9e est de d\u00e9celer, via les crit\u00e8res disponibles sur \u2026 Continue reading Smart ciblage : Entreprises avec personnels itin\u00e9rants","_mxd_modifie":"2019-07-31T16:59:46","footnotes":""},"categories":[14,13],"tags":[23,22,19],"class_list":["post-261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-science-b2b","category-exemples-de-ciblages","tag-fichier-de-prospection","tag-lead-generation","tag-smart-data-btob"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart ciblage : Entreprises avec personnels itin\u00e9rants - Le blog Mixdata<\/title>\n<meta name=\"description\" content=\"C\u2019est sans compter sur les prouesses de Mixdata et de ses nombreux r\u00e9f\u00e9rentiels de donn\u00e9es BtoB r\u00e9unis et structur\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mixdata.com\/fr\/blog\/smart-data-btob-entreprises-personnel-itinerant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart ciblage : Entreprises avec personnels itin\u00e9rants - 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