{"id":255,"date":"2017-10-24T21:21:52","date_gmt":"2017-10-24T19:21:52","guid":{"rendered":"https:\/\/www.mixdata.com\/fr\/smarketing-commerciaux-marketing\/"},"modified":"2026-10-07T18:47:36","modified_gmt":"2026-10-07T16:47:36","slug":"smarketing-commerciaux-marketing","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/fr\/blog\/smarketing-commerciaux-marketing\/","title":{"rendered":"Smarketing : 4 conseils pour aligner vos \u00e9quipes Sales et Marketing"},"content":{"rendered":"<p>Dans une petite entreprise, il est facile de <strong>mettre en place une strat\u00e9gie Smarketing<\/strong> (alignement Marketing et Ventes), car ce sont souvent les m\u00eames personnes qui ont cette double casquette. Mais d\u00e8s que l\u2019entreprise grossit, les \u00e9quipes ne sont pas toujours sur la m\u00eame longueur d\u2019ondes, voire en conflit dans les cas les plus extr\u00eames.<\/p>\n<p>Chacun a ses propres indicateurs, sa fa\u00e7on de voir les choses\u2026 et pourtant, leur objectif est le m\u00eame : <strong>g\u00e9n\u00e9rer plus de leads et au final plus de ventes<\/strong> ! Alors comment aligner les \u00e9quipes commerciales et marketing ? Voici quelques <strong>bonnes pratiques Smarketing<\/strong> \u00e0 adopter pour augmenter votre chiffre d\u2019affaires en collaborant efficacement.<\/p>\n<h2>Organiser des r\u00e9unions r\u00e9guli\u00e8res entre les services<\/h2>\n<p>Si vous voulez avancer vers des objectifs communs, il est essentiel de <a href=\"https:\/\/www.mixdata.com\/fr\/blog\/sales-et-marketing-ok\/\" title=\"De l\u2019importance du dialogue entre les Sales et le Marketing\">partager d\u00e8s le d\u00e9part vos process, ressources et bonnes pratiques<\/a>. <strong>Mettez en place des r\u00e9unions<\/strong> hebdomadaires ou tous les 15 jours et <strong>suivez de pr\u00e8s les indicateurs<\/strong> de g\u00e9n\u00e9ration de leads, appels pass\u00e9s, emails envoy\u00e9s, rendez-vous d\u00e9croch\u00e9s\u2026 et bien s\u00fbr transformation des prospects en clients.<\/p>\n<p><a href=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/runion-sales-marketing-smarketing.jpg\"><img decoding=\"async\" alt=\"r\u00e9union sales marketing smarketing\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/runion-sales-marketing-smarketing.jpg\"\/><\/a><\/p>\n<p>Id\u00e9alement, les personnes du Marketing doivent se rendre disponibles \u00e0 tout moment pour un conseil urgent. Et dans l\u2019autre sens, <strong>\u00e9couter les calls des commerciaux<\/strong> peut aider le Marketing \u00e0 trouver de nouvelles id\u00e9es de contenus, de ciblage ou de produits.<\/p>\n<p>N\u2019oubliez pas les <strong>\u00e9v\u00e9nements informels<\/strong> (pot de d\u00e9part, salon) pour \u00e9changer vraiment autour des bonnes pratiques et des informations off.<\/p>\n<h2>Partager le process de cr\u00e9ation de contenu et de ciblage<\/h2>\n<p>Il est tr\u00e8s important pour les \u00e9quipes Marketing d\u2019avoir des <strong>retours r\u00e9guliers des commerciaux<\/strong> : ce sont eux qui sont en contact direct avec le client, eux qui recueillent critiques et suggestions. Un mat\u00e9riau id\u00e9al pour trouver de nouvelles id\u00e9es de contenus ! Par exemple, si un nouveau produit est mal compris par les utilisateurs, le Marketing pourra cr\u00e9er une infographie ou un tuto vid\u00e9o pour <strong>faciliter la prise en main.<\/strong><\/p>\n<p>De m\u00eame les \u00e9quipes Sales donneront des informations et des astuces tr\u00e8s pertinentes pour <strong>affiner le ciblage<\/strong>. Utilisez des documents partag\u00e9s (Google Drive, Trello pour la gestion de projet) pour noter vos id\u00e9es et vous r\u00e9partir la t\u00e2che.<\/p>\n<h2>Informer les \u00e9quipes des actualit\u00e9s et \u00e9v\u00e9nements, faites participer tout le monde<\/h2>\n<p>Une astuce simple : cr\u00e9er un email alias qui permettra \u00e0 toutes les \u00e9quipes marketing et sales de <strong>recevoir les m\u00eames informations en m\u00eame temps.<\/strong><\/p>\n<p>Utilisez un <strong>calendrier partag\u00e9<\/strong> pour indiquer les futures op\u00e9rations de promotions, webinars, lancement de produit\u2026 Indiquez bien les \u00e9ventuelles URL ( inscription \u00e9v\u00e9nement, landing page) et le descriptif d\u00e9taill\u00e9 de l\u2019op\u00e9ration. Vous ne pourrez plus dire que vous ne saviez pas\u2026<\/p>\n<p>Les \u00e9quipes Marketing peuvent <strong>\u00e9crire un<\/strong> <strong>article de blog sous le nom de l\u2019un des commerciaux<\/strong> : il suffit de l\u2019interviewer puis de retranscrire ses propos. Cela lui permettra d\u2019envoyer cet article \u00e0 ses prospects pour gagner en proximit\u00e9 et cr\u00e9dibilit\u00e9 aupr\u00e8s d\u2019eux.<\/p>\n<h2>Centraliser les ressources, capitaliser sur un outil commun<\/h2>\n<p>Les \u00e9quipes Marketing produisent <strong>des statistiques et \u00e9tudes<\/strong> tr\u00e8s int\u00e9ressantes pour votre discours commercial : des infographies aux cas clients, vous pouvez r\u00e9utiliser ce contenu pour convaincre vos prospects de l\u2019int\u00e9r\u00eat de travailler avec vous.<\/p>\n<p>Des outils comme Mixdata permettent :<\/p>\n<p>&gt; <strong>Aux \u00e9quipes Marketing<\/strong> de sourcer des leads tr\u00e8s cibl\u00e9s et exportables automatiquement vers le CRM ou l\u2019outil de marketing automation, de b\u00e9n\u00e9ficier d\u2019<strong><a href=\"https:\/\/www.mixdata.com\/fr\/blog\/levee-de-fonds-critere-prospection\/\" title=\"Compr\u00e9hension de march\u00e9 : les lev\u00e9es de fonds\">\u00e9tudes de march\u00e9 et de firmographies<\/a><\/strong> imm\u00e9diates pour g\u00e9n\u00e9rer du contenu de qualit\u00e9 et mieux comprendre l\u2019environnement commercial.<\/p>\n<p>&gt; <strong>Aux \u00e9quipes Sales<\/strong> de b\u00e9n\u00e9ficier d\u2019une connaissance prospect pouss\u00e9e, d\u2019un <a href=\"https:\/\/www.mixdata.com\/fr\/blog\/signaux-faibles-prospection-btb\/\" title=\"Comment et pourquoi surveiller les signaux faibles ?\"><strong>syst\u00e8me d\u2019alerting pour r\u00e9agir rapidement aux signaux d\u2019affaires<\/strong><\/a>, de suivre leurs intuitions de ciblage au fil de l\u2019eau et le tout dans un espace cadr\u00e9.<\/p>\n<p>Pour aligner les actions commerciales avec le Marketing, pourquoi ne pas commencer par l<strong>es \u00e9quiper d\u2019un seul et m\u00eame outil ?<\/strong><\/p>\n<p><a href=\"https:\/\/www.mixdata.com\/fr\/contact-mixdata\/\"><strong>Appelez-nous vite pour une d\u00e9mo gratuite !<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Partage d&rsquo;informations, centralisation des ressources et outils&#8230; Impl\u00e9mentez le smarketing entre commerciaux et marketing pour booster vos ventes !<\/p>\n","protected":false},"author":2,"featured_media":660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mxd_chapo":"Dans une petite entreprise, il est facile de mettre en place une strat\u00e9gie Smarketing (alignement Marketing\u00a0et Ventes), car ce sont souvent les m\u00eames personnes qui ont cette double casquette. Mais d\u00e8s que l\u2019entreprise grossit, les \u00e9quipes ne sont pas toujours sur la m\u00eame longueur d\u2019ondes, voire en conflit dans les cas les plus extr\u00eames. Chacun \u2026 Continue reading Smarketing : 4 conseils pour aligner vos \u00e9quipes Sales et Marketing","_mxd_modifie":"2019-08-01T11:01:37","footnotes":""},"categories":[12],"tags":[20,22,29],"class_list":["post-255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficacite-commerciale-b2b","tag-efficacite-commerciale-btobb2b","tag-lead-generation","tag-sales-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smarketing : 4 conseils pour aligner vos \u00e9quipes ventes et marketing<\/title>\n<meta name=\"description\" content=\"Partage d&#039;informations, centralisation des ressources et outils... 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