{"id":251,"date":"2017-11-26T22:12:28","date_gmt":"2017-11-26T21:12:28","guid":{"rendered":"https:\/\/www.mixdata.com\/fr\/sales-intelligence-prospection-btob\/"},"modified":"2026-10-08T09:24:58","modified_gmt":"2026-10-08T07:24:58","slug":"sales-intelligence-prospection-btob","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/fr\/blog\/sales-intelligence-prospection-btob\/","title":{"rendered":"La Sales Intelligence au service de votre prospection BtoB"},"content":{"rendered":"

La prospection BtoB a beaucoup \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es et, dans un contexte \u00e9conomique o\u00f9 la concurrence est rude et les cycles de vente parfois longs, les bases de donn\u00e9es du 21\u00e8me si\u00e8cle doivent proposer beaucoup plus qu\u2019un simple recensement des entreprises.<\/p>\n

Gr\u00e2ce \u00e0 la Sales Intelligence, vous allez aider vos commerciaux \u00e0 s\u2019adapter aux nouvelles techniques de ventes, trouver des leads plus qualifi\u00e9s et am\u00e9liorer leur prospection BtoB<\/strong>.<\/p>\n

\"sales<\/a>
\n<\/a><\/p>\n

La Sales Intelligence et les commerciaux 3.0<\/h2>\n

Quelle est la d\u00e9finition de la Sales Intelligence<\/strong> ? C\u2019est l\u2019ensemble des outils et techniques utilis\u00e9es pour collecter et traiter des informations pertinentes sur vos clients et prospects, et faciliter le d\u00e9veloppement commercial des entreprises btob<\/strong>.<\/p>\n

On est loin de la vente d\u2019antan : vos \u00e9quipes commerciales ne seront pas tout de suite remplac\u00e9es par des robots, mais il va falloir qu\u2019elles s\u2019adaptent aux nouveaux usages et outils<\/strong>. Le commercial 1.0 qui attendait les appels entrants ou qui allait faire la tourn\u00e9e de ses bons clients fait partie d\u2019une \u00e9poque r\u00e9volue.<\/p>\n

Le commercial d\u2019aujourd\u2019hui doit s\u2019adapter aux \u00e9volutions de son m\u00e9tier et utiliser les nouveaut\u00e9s technologiques pour am\u00e9liorer ses m\u00e9thodes de travail. A vous de lui proposer les bons outils pour booster sa motivation.<\/p>\n

La Sales Intelligence pour identifier de nouvelles opportunit\u00e9s commerciales<\/h2>\n

Vos \u00e9quipes commerciales sont formidables et savent d\u00e9j\u00e0 comment sourcer de nouveaux prospects<\/strong><\/a>. Votre strat\u00e9gie d\u2019inbound marketing commence \u00e0 porter ses fruits, mais les leads ne sont pas toujours \u00e0 la hauteur de vos attentes et surtout pas suffisament nombreux.<\/p>\n

Recentrez votre prospection BtoB : avec l\u2019outil Mixdata, vous pourrez facilement identifier vos cibles prioritaires et travailler sur tous ces comptes qui ne vous demandent jamais d\u2019infos via l\u2019inbound marketing<\/strong>.<\/p>\n

* Si vous \u00eates un prestataire en services de livraison, vous trouverez les entreprises avec des besoins d\u2019exp\u00e9dition, ou tout simplement des emarchands<\/a>.<\/em><\/p>\n

* Si vous \u00eates une agence digitale, vous trouverez les entreprises avec des sites web aux copyright dat\u00e9s ou encore celles ayant une maturit\u00e9 digitale \u00e0 optimiser<\/a>.<\/em><\/p>\n

* Si vous \u00eates \u00e9diteurs de logiciel, vous trouverez les entreprises \u00e9quip\u00e9es par vos concurrents.<\/em><\/p>\n

* Si vous \u00eates une banque, vous trouverez les entreprises innovantes, celles qui travaillent \u00e0 l\u2019international, celles disposant de labels pr\u00e9cis\u2026<\/em><\/p>\n

Mais l\u2019autre v\u00e9ritable atout de Mixdata est que l\u2019outil peut d\u00e9tecter les signaux d\u2019affaires<\/strong><\/a> et vous indiquer ainsi quand contacter la bonne personne, au bon moment\u2026 mais c\u2019est toujours \u00e0 vous de savoir avec quel produit\/service !<\/p>\n

* Cette soci\u00e9t\u00e9 recrute actuellement un nouveau DAF\u2026 A moi de jouer !<\/em><\/p>\n

* Cette soci\u00e9t\u00e9 d\u00e9m\u00e9nage\u2026 A moi de jouer !<\/em><\/p>\n

* Cette soci\u00e9t\u00e9 dispose d\u00e9sormais de 5 commerciaux\u2026 A moi de jouer !<\/em><\/p>\n

* Cette soci\u00e9t\u00e9 \u00e9dite d\u00e9sormais un site ecommerce\u2026 A moi de jouer !<\/em><\/p>\n

* Cette soci\u00e9t\u00e9 ressemble comme 2 gouttes d\u2019eau au client que j\u2019ai sign\u00e9 hier\u2026 A moi de jouer !<\/em><\/p>\n

Facilitez votre prospection BtoB avec la Sales Intelligence<\/h2>\n

Car oui, la Sales Intelligence r\u00e9volutionne le m\u00e9tier de commercial. M\u00eame si vous avez d\u00e9j\u00e0 identifi\u00e9 des entreprises int\u00e9ressantes pour vos \u00ab cold calls \u00bb, m\u00eame si vous g\u00e9n\u00e9rez d\u00e9j\u00e0 des leads entrants, Mixdata vous permet d\u2019aller plus loin dans la connaissance prospect<\/strong> et dans la compr\u00e9hension du march\u00e9 que vous convoitez<\/strong>.<\/p>\n

Vous disposez d\u2019une vue globale sur le march\u00e9 cibl\u00e9, ses acteurs avec leurs points de contacts. Vous identifiez des prospects cach\u00e9s jusqu\u2019ici inconnus. Vous identifiez un compte c\u0153ur de cible et disposez de l\u2019ensemble des \u00ab jumeaux<\/strong> \u00bb en quelques clics. Un nouvel acteur appara\u00eet sur ce march\u00e9 ? Vous en \u00eates alert\u00e9 dans la foul\u00e9e !<\/p>\n

Si vous aussi vous voulez un pipe bien rempli, pour une prospection plus fluide et efficace, testez d\u00e8s maintenant notre outil d\u2019acc\u00e9l\u00e9ration des ventes BtoB <\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Saviez-vous que la Sales Intelligence vous aide \u00e0 acc\u00e9l\u00e9rer votre prospection BtoB ? D\u00e9couvrez pourquoi vos commerciaux doivent absolument l’utiliser !<\/p>\n","protected":false},"author":2,"featured_media":1831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mxd_chapo":"La prospection BtoB a beaucoup \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es et, dans un contexte \u00e9conomique o\u00f9 la concurrence est rude et les cycles de vente parfois longs, les bases de donn\u00e9es du 21\u00e8me si\u00e8cle doivent proposer beaucoup plus qu\u2019un simple recensement des entreprises. Gr\u00e2ce \u00e0 la Sales Intelligence, vous allez aider vos commerciaux \u00e0 s\u2019adapter aux \u2026 Continue reading La Sales Intelligence au service de votre prospection BtoB","_mxd_modifie":"2019-08-01T10:57:52","footnotes":""},"categories":[12],"tags":[17,22,29],"class_list":["post-251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficacite-commerciale-b2b","tag-btob","tag-lead-generation","tag-sales-intelligence"],"yoast_head":"\nLa Sales Intelligence au service de votre Prospection BtoB<\/title>\n<meta name=\"description\" content=\"Saviez-vous que la Sales Intelligence vous aide \u00e0 acc\u00e9l\u00e9rer votre prospection BtoB ? 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