{"id":245,"date":"2015-11-15T15:46:30","date_gmt":"2015-11-15T14:46:30","guid":{"rendered":"https:\/\/www.mixdata.com\/fr\/recherche-dentreprises-par-mots-cles\/"},"modified":"2026-10-14T16:58:41","modified_gmt":"2026-10-14T14:58:41","slug":"recherche-dentreprises-par-mots-cles","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/fr\/blog\/recherche-dentreprises-par-mots-cles\/","title":{"rendered":"Recherche par mots-cl\u00e9s : quels types d\u2019informations rechercher ?"},"content":{"rendered":"<p><strong>Remarques sur les informations\/caract\u00e9ristiques que nous pouvons trouver en g\u00e9n\u00e9ral sur le site web d\u2019une entreprise et autour desquelles nous pouvons avoir plusieurs types de requ\u00eates s\u00e9mantiques :<\/strong><\/p>\n<ul>\n<li>Bien-s\u00fbr, ses produits, services\u2026 c\u0153ur de m\u00e9tier <em>(Ex. de requ\u00eate : \u00ab organisateur d\u2019\u00e9v\u00e9nements \u00bb)<\/em><\/li>\n<li>Partenaires de\/revendeurs de \/int\u00e9grateurs de Microsoft, SAP, IBM, Cegid\u2026<\/li>\n<li>Label, certification, prix remport\u00e9, appartenance \u00e0 une association professionnelle\/syndicat de m\u00e9tiers<em> <\/em><\/li>\n<li>Statut sp\u00e9cifique tel que start-up, entreprise familiale\/patrimoniale, entreprise ind\u00e9pendante<\/li>\n<li>Probl\u00e9matique \u00e0 l\u2019international \u00ab Ex. de requ\u00eate : \u00ab bureau en chine \u00bb,<\/li>\n<li>Plusieurs bureaux, magasins, boutiques, points de vente<\/li>\n<li>Politique et positionnement autour de grandes valeurs\/principes (RSE, d\u00e9veloppement durable, m\u00e9c\u00e9nat\u2026)<\/li>\n<li>Actualit\u00e9s et \u00e9v\u00e9nements (participation \u00e0 un salon, organisation d\u2019un \u00e9v\u00e9nement, d\u2019un webinar\u2026)<\/li>\n<li>Le langage\/logiciel utilis\u00e9 pour propulser certains sites web (prestashop, magento, joomla, wordpress, pages jaunes\u2026)\u2026<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Remarques&nbsp;sur les informations\/caract\u00e9ristiques que nous pouvons trouver en g\u00e9n\u00e9ral sur le site web d\u2019une entreprise et autour desquelles nous pouvons avoir plusieurs types de requ\u00eates s\u00e9mantiques&nbsp;:<\/p>\n","protected":false},"author":2,"featured_media":1956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mxd_chapo":"Remarques\u00a0sur les informations\/caract\u00e9ristiques que nous pouvons trouver en g\u00e9n\u00e9ral sur le site web d\u2019une entreprise et autour desquelles nous pouvons avoir plusieurs types de requ\u00eates s\u00e9mantiques\u00a0:","_mxd_modifie":"2019-08-01T09:52:43","footnotes":""},"categories":[11],"tags":[24,23,28],"class_list":["post-245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fonctionnalites-mixdata","tag-data-b2b","tag-fichier-de-prospection","tag-fichier-entreprise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recherche par mots-cl\u00e9s : quels types d&#039;informations rechercher ? - Le blog Mixdata<\/title>\n<meta name=\"description\" content=\"Remarques sur les informations\/caract\u00e9ristiques que nous pouvons trouver en g\u00e9n\u00e9ral sur le site web d\u2019une entreprise et autour desquelles nous pouvons avoir\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mixdata.com\/fr\/blog\/recherche-dentreprises-par-mots-cles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recherche par mots-cl\u00e9s : quels types d&#039;informations rechercher ? - Le blog Mixdata\" \/>\n<meta property=\"og:description\" content=\"Remarques sur les informations\/caract\u00e9ristiques que nous pouvons trouver en g\u00e9n\u00e9ral sur le site web d\u2019une entreprise et autour desquelles nous pouvons avoir\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mixdata.com\/fr\/blog\/recherche-dentreprises-par-mots-cles\/\" \/>\n<meta property=\"og:site_name\" content=\"Mixdata\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-15T14:46:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-14T14:58:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mixdata.com\/v2\/wp-content\/uploads\/2026\/10\/cover-recherche-dentreprises-par-mots-cles.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"clement nazar-seo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"clement nazar-seo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/recherche-dentreprises-par-mots-cles\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mixdata.com\\\/v2\\\/blog\\\/recherche-dentreprises-par-mots-cles\\\/\"},\"author\":{\"name\":\"clement nazar-seo\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/#\\\/schema\\\/person\\\/1b5305929af929e1c18f0cd9e1587151\"},\"headline\":\"Recherche par mots-cl\u00e9s : quels types d\u2019informations rechercher ?\",\"datePublished\":\"2015-11-15T14:46:30+00:00\",\"dateModified\":\"2026-10-14T14:58:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mixdata.com\\\/v2\\\/blog\\\/recherche-dentreprises-par-mots-cles\\\/\"},\"wordCount\":160,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/recherche-dentreprises-par-mots-cles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/cover-recherche-dentreprises-par-mots-cles-v2.png\",\"keywords\":[\"base de donn\u00e9es B2B\",\"fichier de prospection commerciale\",\"fichier entreprise\"],\"articleSection\":[\"Fonctionnalit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/recherche-dentreprises-par-mots-cles\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mixdata.com\\\/v2\\\/blog\\\/recherche-dentreprises-par-mots-cles\\\/\",\"url\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/recherche-dentreprises-par-mots-cles\\\/\",\"name\":\"Recherche par mots-cl\u00e9s : quels types d'informations rechercher ? - Le blog Mixdata\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/recherche-dentreprises-par-mots-cles\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/recherche-dentreprises-par-mots-cles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/cover-recherche-dentreprises-par-mots-cles-v2.png\",\"datePublished\":\"2015-11-15T14:46:30+00:00\",\"dateModified\":\"2026-10-14T14:58:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/#\\\/schema\\\/person\\\/1b5305929af929e1c18f0cd9e1587151\"},\"description\":\"Remarques sur les informations\\\/caract\u00e9ristiques que nous pouvons trouver en g\u00e9n\u00e9ral sur le site web d\u2019une entreprise et autour desquelles nous pouvons avoir\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/recherche-dentreprises-par-mots-cles\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/recherche-dentreprises-par-mots-cles\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/recherche-dentreprises-par-mots-cles\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/cover-recherche-dentreprises-par-mots-cles-v2.png\",\"contentUrl\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/cover-recherche-dentreprises-par-mots-cles-v2.png\",\"width\":1200,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/recherche-dentreprises-par-mots-cles\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Recherche par mots-cl\u00e9s : quels types d\u2019informations rechercher ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/\",\"name\":\"Mixdata\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/#\\\/schema\\\/person\\\/1b5305929af929e1c18f0cd9e1587151\",\"name\":\"clement nazar-seo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g\",\"caption\":\"clement nazar-seo\"},\"url\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/author\\\/clementnazar-seo-eu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Recherche par mots-cl\u00e9s : quels types d'informations rechercher ? - Le blog Mixdata","description":"Remarques sur les informations\/caract\u00e9ristiques que nous pouvons trouver en g\u00e9n\u00e9ral sur le site web d\u2019une entreprise et autour desquelles nous pouvons avoir\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mixdata.com\/fr\/blog\/recherche-dentreprises-par-mots-cles\/","og_locale":"fr_FR","og_type":"article","og_title":"Recherche par mots-cl\u00e9s : quels types d'informations rechercher ? - Le blog Mixdata","og_description":"Remarques sur les informations\/caract\u00e9ristiques que nous pouvons trouver en g\u00e9n\u00e9ral sur le site web d\u2019une entreprise et autour desquelles nous pouvons avoir\u2026","og_url":"https:\/\/www.mixdata.com\/fr\/blog\/recherche-dentreprises-par-mots-cles\/","og_site_name":"Mixdata","article_published_time":"2015-11-15T14:46:30+00:00","article_modified_time":"2026-10-14T14:58:41+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mixdata.com\/v2\/wp-content\/uploads\/2026\/10\/cover-recherche-dentreprises-par-mots-cles.png","type":"image\/png"}],"author":"clement nazar-seo","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"clement nazar-seo","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mixdata.com\/fr\/blog\/recherche-dentreprises-par-mots-cles\/#article","isPartOf":{"@id":"https:\/\/mixdata.com\/v2\/blog\/recherche-dentreprises-par-mots-cles\/"},"author":{"name":"clement nazar-seo","@id":"https:\/\/www.mixdata.com\/fr\/#\/schema\/person\/1b5305929af929e1c18f0cd9e1587151"},"headline":"Recherche par mots-cl\u00e9s : quels types d\u2019informations rechercher ?","datePublished":"2015-11-15T14:46:30+00:00","dateModified":"2026-10-14T14:58:41+00:00","mainEntityOfPage":{"@id":"https:\/\/mixdata.com\/v2\/blog\/recherche-dentreprises-par-mots-cles\/"},"wordCount":160,"commentCount":0,"image":{"@id":"https:\/\/www.mixdata.com\/fr\/blog\/recherche-dentreprises-par-mots-cles\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/cover-recherche-dentreprises-par-mots-cles-v2.png","keywords":["base de donn\u00e9es B2B","fichier de prospection commerciale","fichier entreprise"],"articleSection":["Fonctionnalit\u00e9s"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mixdata.com\/fr\/blog\/recherche-dentreprises-par-mots-cles\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mixdata.com\/v2\/blog\/recherche-dentreprises-par-mots-cles\/","url":"https:\/\/www.mixdata.com\/fr\/blog\/recherche-dentreprises-par-mots-cles\/","name":"Recherche par mots-cl\u00e9s : quels types d'informations rechercher ? - Le blog Mixdata","isPartOf":{"@id":"https:\/\/www.mixdata.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mixdata.com\/fr\/blog\/recherche-dentreprises-par-mots-cles\/#primaryimage"},"image":{"@id":"https:\/\/www.mixdata.com\/fr\/blog\/recherche-dentreprises-par-mots-cles\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/cover-recherche-dentreprises-par-mots-cles-v2.png","datePublished":"2015-11-15T14:46:30+00:00","dateModified":"2026-10-14T14:58:41+00:00","author":{"@id":"https:\/\/www.mixdata.com\/fr\/#\/schema\/person\/1b5305929af929e1c18f0cd9e1587151"},"description":"Remarques sur les informations\/caract\u00e9ristiques que nous pouvons trouver en g\u00e9n\u00e9ral sur le site web d\u2019une entreprise et autour desquelles nous pouvons avoir\u2026","breadcrumb":{"@id":"https:\/\/www.mixdata.com\/fr\/blog\/recherche-dentreprises-par-mots-cles\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mixdata.com\/fr\/blog\/recherche-dentreprises-par-mots-cles\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mixdata.com\/fr\/blog\/recherche-dentreprises-par-mots-cles\/#primaryimage","url":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/cover-recherche-dentreprises-par-mots-cles-v2.png","contentUrl":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/cover-recherche-dentreprises-par-mots-cles-v2.png","width":1200,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/www.mixdata.com\/fr\/blog\/recherche-dentreprises-par-mots-cles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mixdata.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Recherche par mots-cl\u00e9s : quels types d\u2019informations rechercher ?"}]},{"@type":"WebSite","@id":"https:\/\/www.mixdata.com\/fr\/#website","url":"https:\/\/www.mixdata.com\/fr\/","name":"Mixdata","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mixdata.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mixdata.com\/fr\/#\/schema\/person\/1b5305929af929e1c18f0cd9e1587151","name":"clement nazar-seo","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g","caption":"clement nazar-seo"},"url":"https:\/\/www.mixdata.com\/fr\/blog\/author\/clementnazar-seo-eu\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/posts\/245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/comments?post=245"}],"version-history":[{"count":1,"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/posts\/245\/revisions"}],"predecessor-version":[{"id":373,"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/posts\/245\/revisions\/373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/media\/1956"}],"wp:attachment":[{"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/media?parent=245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/categories?post=245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/tags?post=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}