{"id":238,"date":"2018-09-18T16:18:54","date_gmt":"2018-09-18T14:18:54","guid":{"rendered":"https:\/\/www.mixdata.com\/fr\/nouveau-business-developer-arrive-lequipe\/"},"modified":"2026-10-07T18:47:33","modified_gmt":"2026-10-07T16:47:33","slug":"nouveau-business-developer-arrive-lequipe","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/fr\/blog\/nouveau-business-developer-arrive-lequipe\/","title":{"rendered":"Un nouveau Business Developer arrive dans l\u2019\u00e9quipe ?"},"content":{"rendered":"<p>On connait tous l\u2019enjeu d\u2019un recrutement commercial. On a tous eu cette pr\u00e9occupation des premiers jours, de l\u2019accueil, de la formation, de l\u2019accompagnement\u2026 mais aussi cette esp\u00e9rance d\u2019un gain rapide d\u2019autonomie et d\u2019efficacit\u00e9 commerciale du nouveau collaborateur. Ne nous mentons pas, il s\u2019agit bien du th\u00e8me de la rentabilit\u00e9 rapide d\u2019un poste qui est en jeu ici \ud83d\ude09 <\/p>\n<p>Cr\u00e9er un poste c\u2019est bien, le p\u00e9renniser c\u2019est mieux !<\/p>\n<h3><strong>Lorsque vous recrutez un Business Developer, vous investissez dans l\u2019avenir.<\/strong><\/h3>\n<p>Et vous voulez tout faire pour que votre nouveau collaborateur puisse faire ses preuves rapidement. Les environnements BtoB sont souvent des march\u00e9s complexes, concurrentiels et en mouvements perp\u00e9tuels.<\/p>\n<p>Il faut se rendre \u00e0 l\u2019\u00e9vidence, m\u00eame tr\u00e8s performant, un commercial est rarement un super-h\u00e9ros. C\u2019est donc \u00e0 vous, employeurs et managers commerciaux, de vous assurer qu\u2019il dispose des bons outils et de tous les \u00e9l\u00e9ments pour optimiser sa prise de poste et son efficacit\u00e9 commerciale.<\/p>\n<p><img decoding=\"async\" alt=\"efficacit\u00e9 commerciale\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/Fotolia_90328224_XS.jpg\"\/><\/p>\n<h3><strong>Lorsqu\u2019un nouveau Business Developer arrive dans l\u2019\u00e9quipe, il doit rapidement<\/strong><\/h3>\n<ul>\n<li>ma\u00eetriser les outils de son nouveau quotidien (CRM, outil d\u2019acc\u00e9l\u00e9ration commerciale\/sourcing de prospects, \u00e9dition de devis\/bon de commande\u2026)<\/li>\n<li>\u00e9tudier les offres qu\u2019il va devoir promouvoir et en ma\u00eetriser les aspects techniques<\/li>\n<li>comprendre le mod\u00e8le \u00e9conomique de l\u2019entreprise et celui de ses concurrents<\/li>\n<li>\u00e9tudier le march\u00e9, les principaux concurrents et leurs avantages comparatifs<\/li>\n<li>appr\u00e9hender les profils des clients potentiels, leurs origines, leurs march\u00e9s, les indicateurs qui vont les amener \u00e0 avoir besoin de vos produits\/solutions<\/li>\n<li>conna\u00eetre les temps forts de son nouveau march\u00e9<\/li>\n<li>s\u2019organiser pour rationaliser sa chasse et rester au fait des march\u00e9s qui lui ont \u00e9t\u00e9 attribu\u00e9s<\/li>\n<li>\u00e9valuer les fichiers B2B mis \u00e0 sa disposition<\/li>\n<li>savoir rester concentr\u00e9 sur sa cr\u00e9ation de valeur et ne pas s\u2019\u00e9parpiller\u2026<\/li>\n<\/ul>\n<h3>Un Bizdev doit rapidement prouver qu\u2019il est capable de g\u00e9n\u00e9rer du CA<\/h3>\n<p>Son efficacit\u00e9 commerciale doit \u00eatre rapide et indispensable. De son succ\u00e8s rapide va d\u00e9pendre aussi sa motivation, son entrain quotidien qu\u2019il va partager avec le reste de l\u2019\u00e9quipe.<\/p>\n<p>Le manager commercial doit donc \u00eatre capable de r\u00e9unir les <b>bonnes conditions d\u2019accueil et de travail<\/b> pour chacun de ses collaborateurs mais peut \u00eatre encore plus pour les nouvelles recrues. L\u2019enjeu suivant sera de savoir <b>retenir les bons \u00e9l\u00e9ments<\/b>, de maintenir leur succ\u00e8s et leur envie de performance.<\/p>\n<p>Aujourd\u2019hui, de nombreux outils digitaux existent et accompagnent les commerciaux dans leur quotidien de chasse notamment : r\u00e9seaux sociaux, outil de Marketing Automation, outil d\u2019identification de visiteurs sur votre site web\u2026<\/p>\n<p>Beaucoup d\u2019entre eux h\u00e9las ne r\u00e9pondent que partiellement aux besoins essentiels et pragmatiques des Sales. <strong>Ces besoins principaux<\/strong> peuvent se r\u00e9sumer ainsi<\/p>\n<ol>\n<li>Cr\u00e9er des listes de prospection ultra-cibl\u00e9es rapidement et pour lesquelles un contexte d\u2019appel pr\u00e9cis pourra aider<\/li>\n<li>R\u00e9unir une connaissance prospect optimale (je vous renvois vers notre article <a href=\"https:\/\/www.mixdata.com\/fr\/blog\/limportante-connaissance-prospect-pour-les-commerciaux\/\"><em>De l\u2019importance de la connaissance prospects pour les commerciaux<\/em><\/a>)<\/li>\n<li>Identifier les d\u00e9cisionnaires pertinents et leurs coordonn\u00e9es<\/li>\n<li><a href=\"https:\/\/www.mixdata.com\/fr\/blog\/efficacite-commerciale-alerte-prospection\/\">Recevoir des alertes sur les entreprises qui les int\u00e9ressent<\/a><\/li>\n<li>Savoir lorsqu\u2019une nouvelle entreprise correspond aux ciblages pr\u00e9cis du 1. et la contacter tout de suite<\/li>\n<\/ol>\n<h3><a href=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/Fotolia_112554975_XS.jpg\"><img decoding=\"async\" alt=\"efficacit\u00e9 commerciale\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/Fotolia_112554975_XS.jpg\"\/><\/a> Et Mixdata dans tout \u00e7a ?<\/h3>\n<p> Avec une granularit\u00e9 de ciblage in\u00e9dite (mots cl\u00e9s, technologies, CA, fonctions, recrutement, BtoB, international, franchises\u2026), les commerciaux \u201cchasseurs\u201d identifient leurs prospects \u201cparfaits\u201d et disposent des les points de contacts des d\u00e9cisionnaires (t\u00e9l\u00e9phone, email, r\u00e9seaux sociaux, adresse postale).<\/p>\n<p> De plus, avec l\u2019<em>Alerte de Prospection<\/em>, Mixdata recherche pour eux les nouveaux arrivants dans leur cible et leur envoie automatiquement ( lire notre article <a href=\"https:\/\/www.mixdata.com\/fr\/blog\/efficacite-commerciale-alerte-prospection\/\"><em>Cr\u00e9er une Alerte de Prospection<\/em><\/a>)<\/p>\n<p><strong>Mixdata<\/strong>, \u00e9dite un outil d\u2019acc\u00e9l\u00e9ration commerciale qui permet \u00e0 ses utilisateurs d\u2019exploiter les datas BtoB dont ils ont besoin au quotidien dans leur recherche permanente de nouvelles opportunit\u00e9s commerciales !<\/p>\n<p>Vos commerciaux rationalisent leur travail de sourcing prospects et gagnent du temps sur toutes les \u00e9tapes en amont d\u2019une prise de contact. Vous encadrez et monitorez leur travail en toute simplicit\u00e9.<\/p>\n<p><strong><strong> <\/strong><\/strong><strong>Curieux d\u2019en savoir plus ? <a href=\"https:\/\/www.mixdata.com\/fr\/contact-mixdata\">Renseignez-vous ici<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mixdata propose un outil r\u00e9volutionnaire qui permet d&rsquo;offrir les conditions d&rsquo;une efficacit\u00e9 commerciale imm\u00e9diate et optimale<\/p>\n","protected":false},"author":2,"featured_media":563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mxd_chapo":"On connait tous l\u2019enjeu d\u2019un recrutement commercial. On a tous eu cette pr\u00e9occupation des premiers jours, de l\u2019accueil, de la formation, de l\u2019accompagnement\u2026 mais aussi cette esp\u00e9rance d\u2019un gain rapide d\u2019autonomie et d\u2019efficacit\u00e9 commerciale du nouveau collaborateur. Ne nous mentons pas, il s\u2019agit bien du th\u00e8me de la rentabilit\u00e9 rapide d\u2019un poste qui est en \u2026 Continue reading Un nouveau Business Developer arrive dans l\u2019\u00e9quipe ?","_mxd_modifie":"2019-08-01T10:40:15","footnotes":""},"categories":[12,11],"tags":[24,20,17],"class_list":["post-238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficacite-commerciale-b2b","category-fonctionnalites-mixdata","tag-data-b2b","tag-efficacite-commerciale-btobb2b","tag-btob"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Offrez autonomie et efficacit\u00e9 commerciale, tout de suite \u00e0 votre \u00e9quipe<\/title>\n<meta name=\"description\" content=\"Mixdata propose un outil r\u00e9volutionnaire qui permet d&#039;offrir les conditions d&#039;une efficacit\u00e9 commerciale imm\u00e9diate et optimale\" \/>\n<meta name=\"robots\" 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