{"id":234,"date":"2018-10-11T15:19:31","date_gmt":"2018-10-11T13:19:31","guid":{"rendered":"https:\/\/www.mixdata.com\/fr\/mixdata-facilite-le-quotidien-des-responsables-crm\/"},"modified":"2026-10-07T18:47:33","modified_gmt":"2026-10-07T16:47:33","slug":"mixdata-facilite-le-quotidien-des-responsables-crm","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/fr\/blog\/mixdata-facilite-le-quotidien-des-responsables-crm\/","title":{"rendered":"T\u00e9moignage Express groupe AFNOR : \u00ab\u00a0Cette technologie me facilite le quotidien\u00a0\u00bb"},"content":{"rendered":"<p><strong>Liliane Bellanger<\/strong>, Responsable du P\u00f4le DATA pour <strong>le groupe AFNOR<\/strong>, s\u2019occupe d\u2019assurer l\u2019int\u00e9gration de donn\u00e9es cibl\u00e9es dans le CRM du groupe. Elle prend quelques minutes pour nous expliquer pourquoi elle a choisi d\u2019utiliser Mixdata.<\/p>\n<p>Le groupe AFNOR s\u2019organise autour de 4 domaines de comp\u00e9tences :<\/p>\n<p><img decoding=\"async\" alt=\"afnor\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/afnor.jpg\"\/><\/p>\n<ul>\n<li>AFNOR Normalisation<\/li>\n<li>AFNOR Editions<\/li>\n<li>AFNOR Comp\u00e9tences<\/li>\n<li>AFNOR Certification<\/li>\n<\/ul>\n<p>Le groupe AFNOR en quelques chiffres :<em><br \/>\n<\/em><\/p>\n<ul>\n<li>+ de 1 200 personnes<\/li>\n<li>40 implantations \u00e0 l\u2019international<\/li>\n<li>77 000 clients dans le monde<\/li>\n<\/ul>\n<h3><strong>Pourriez-vous nous expliquer l\u2019activit\u00e9 du groupe AFNOR ?<\/strong><\/h3>\n<p>LB : <em>Source de confiance depuis 1926, le groupe AFNOR est un groupe international qui con\u00e7oit et d\u00e9ploie des solutions fond\u00e9es sur les normes volontaires, partout dans le monde. Il est au service de l\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral dans sa mission de normalisation et exerce dans le domaine concurrentiel des activit\u00e9s de formation, de veille et d\u2019information professionnelle et technique, d\u2019\u00e9valuation et de certification.<\/em><\/p>\n<h3><strong>Quels sont les profils-type de vos clients et comment les identifiez-vous ?<\/strong><\/h3>\n<p><img decoding=\"async\" alt=\"look Businessman looking through binoculars\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/fotolia_168418392.jpg\"\/><\/p>\n<p>LB : <em>En raison de nos activit\u00e9s et de nos sujets, nos clients sont issus d\u2019activit\u00e9s tr\u00e8s diff\u00e9rentes. Cela concerne donc tous les types d\u2019entreprises en France, mais aussi \u00e0 l\u2019\u00e9tranger puisque nous sommes implant\u00e9s dans 90 pays.<\/em><\/p>\n<h3><strong>Pourquoi avoir choisi Mixdata pour votre activit\u00e9 de prospection ?<\/strong><\/h3>\n<p>LB : <em>Je recherchais une plateforme capable de :<\/em><\/p>\n<ul>\n<li><em>me fournir des chiffrages rapides sur le potentiel de contacts entreprises \u00e0 partir d\u2019une recherche par mots cl\u00e9s car nous travaillons sur des sujets de niche et innovants tel que silver \u00e9conomie, management de l\u2019\u00e9nergie, digitalisation, \u00e9conomie circulaire, big data et bien d\u2019autres\u2026<\/em><\/li>\n<li><em>me permettre de filtrer sur des fonctions \u00e9mergentes souvent \u00e0 consonance anglophone (CIO, CEO, risk manager, reach manager\u2026)<\/em><\/li>\n<li><em>visualiser mes donn\u00e9es gr\u00e2ce au module de dataviz.<\/em><\/li>\n<\/ul>\n<h3><strong>Quels sont pour vous les principaux b\u00e9n\u00e9fices de la solution ?<\/strong><\/h3>\n<p>LB : <em>Les b\u00e9n\u00e9fices sont multiples :<\/em><\/p>\n<p><em><a href=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/fotolia_100663852.jpg\"><img decoding=\"async\" alt=\"Retro pop art poster with OK hand sign. Woman showing OKAY hand\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/fotolia_100663852.jpg\"\/><\/a><\/em><\/p>\n<ul>\n<li><em>le croisement de filtres multicrit\u00e8res <\/em><\/li>\n<\/ul>\n<p><em>(fonctions, mots cl\u00e9s, activit\u00e9s, recrutement, utilisation technologique\u2026)<\/em><\/p>\n<ul>\n<li><em>le moteur de mots cl\u00e9s et les nuages de mots<\/em><\/li>\n<li><em>les alertes personnalis\u00e9es<\/em><\/li>\n<li><em>les \u00e9volutions r\u00e9guli\u00e8res et le contact commercial, le suivi client.<\/em><\/li>\n<\/ul>\n<h3> Le mot de la fin !<\/h3>\n<p>LB :<em><strong> Je dirais que cette technologie me facilite le quotidien<\/strong>.<\/em><\/p>\n<p><em>Mixdata me permet une visualisation des donn\u00e9es de sortie avec une souplesse de s\u00e9lection en fonction de mes besoins.<\/em><\/p>\n<p><em>L\u2019outil m\u2019offre la finesse dont j\u2019ai besoin sur mes cibles avant tout import dans le CRM.<\/em><\/p>\n<blockquote>\n<p>Pour plus d\u2019information sur le groupe AFNOR, c\u2019est ici <a href=\"https:\/\/www.groupeafnor.org\/\">www.groupeafnor.org\/<\/a><\/p>\n<p><strong>&gt; Pour en savoir plus sur Mixdata et son outil d\u2019acc\u00e9l\u00e9ration commerciale\u2026 <\/strong><\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/www.mixdata.com\/fr\/contact-mixdata\">C\u2019est ici que \u00e7a se passe<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mixdata facilite le quotidien des responsables CRM ou des p\u00f4les datas BtoB. Ici le t\u00e9moignage de AFNOR qui nous explique pourquoi avoir choisi Mixdata<\/p>\n","protected":false},"author":2,"featured_media":556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mxd_chapo":"Liliane Bellanger, Responsable du P\u00f4le DATA pour le groupe AFNOR, s\u2019occupe d\u2019assurer l\u2019int\u00e9gration de donn\u00e9es cibl\u00e9es dans le CRM du groupe. Elle prend quelques minutes pour nous expliquer pourquoi elle a choisi d\u2019utiliser Mixdata.","_mxd_modifie":"2019-08-01T10:49:22","footnotes":""},"categories":[15],"tags":[17,22,19],"class_list":["post-234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-temoignages-clients","tag-btob","tag-lead-generation","tag-smart-data-btob"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mixdata facilite le quotidien des responsables CRM<\/title>\n<meta name=\"description\" content=\"Mixdata facilite le quotidien des responsables CRM ou des p\u00f4les datas BtoB. 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