{"id":233,"date":"2016-05-31T15:23:57","date_gmt":"2016-05-31T13:23:57","guid":{"rendered":"https:\/\/www.mixdata.com\/fr\/maturite-digitale-des-entreprises-detectable-en-quelques-clics-grace-a-mixdata\/"},"modified":"2026-10-07T18:47:38","modified_gmt":"2026-10-07T16:47:38","slug":"maturite-digitale-des-entreprises-detectable-en-quelques-clics-grace-a-mixdata","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/fr\/blog\/maturite-digitale-des-entreprises-detectable-en-quelques-clics-grace-a-mixdata\/","title":{"rendered":"Maturit\u00e9 digitale des entreprises ? D\u00e9tectable en quelques clics gr\u00e2ce \u00e0 Mixdata"},"content":{"rendered":"<p><strong>Agences digitales<\/strong>, vous voulez savoir quelles entreprises seraient susceptibles d\u2019avoir recours \u00e0 vos services ?<\/p>\n<p>Ciblez les entreprises en fonction de leur <strong>maturit\u00e9 digitale<\/strong> !<\/p>\n<p><!--more-->Th\u00e9matiques :<\/p>\n<ul>\n<li><strong>Site web<\/strong> : d\u00e9tectez les entreprises n\u2019ayant pas encore de site responsive ou ayant un site vieux de plus de 5, 10 voire 15 ans. Savoir quelle entreprise utilise quel CMS vous int\u00e9resse \u00e9galement ? Nous le d\u00e9tectons aussi.<\/li>\n<li><strong>Visibilit\u00e9 en ligne<\/strong> : quelles entreprises utilisent une solution de retargeting ? Quelles entreprises utilisent des outils de webanalytics et de tracking ?<\/li>\n<li><strong>Publicit\u00e9 en ligne<\/strong> : identifiez les entreprises qui ont recours \u00e0 la publicit\u00e9 en ligne (Google Adwords, Facebook ads, Doubleclick Conversion, Twitter Advertising, LinkedIn Ads)<\/li>\n<li><strong>R\u00e9seaux sociaux<\/strong> : quelles entreprises sont pr\u00e9sentes sur quels r\u00e9seaux sociaux ? Quels entreprises ont un responsable Community Management ?<\/li>\n<li><strong>Appli<\/strong> : nous d\u00e9tectons les entreprises ayant une appli Apple ou Android<\/li>\n<li><strong>Relation client en ligne<\/strong> : nous identifions les entreprises ayant un parcours client en ligne (<a href=\"https:\/\/www.mixdata.com\/fr\/blog\/mixdata-identifie-les-entreprises-ayant-un-parcours-client\/\" title=\"Mixdata identifie les entreprises ayant un parcours client !\">&gt;&gt; voir article d\u00e9di\u00e9<\/a>)<\/li>\n<li><strong>Pr\u00e9sence de profils sp\u00e9cifiques dans l\u2019entreprise<\/strong> : nous identifions les entreprises ayant dans leur organigramme un responsable \u00ab community management \u00bb, \u00ab digital \u00bb, \u00ab e-marketing \u00bb, \u00ab e-commerce \u00bb ou \u00ab transformation num\u00e9rique \u00bb. Et m\u00eame mieux, nous identifions les entreprises qui sont en phase de recrutement de tels profils, ce qui peut \u00eatre un indicateur pr\u00e9cieux sur la dynamique de l\u2019entreprise et signaler une probable pr\u00e9disposition \u00e0 investir dans des solutions digitales.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/Capture-d-ecran-2016-05-23-a-10.41.43.png\"><img decoding=\"async\" alt=\"Maturit\u00e9 digitale des entreprises\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/Capture-d-ecran-2016-05-23-a-10.41.43.png\"\/><\/a><\/p>\n<p>Vous n\u2019\u00eates pas sur ce cr\u00e9neau ? Pour <strong>savoir comment vous pourriez utiliser notre plateforme d\u2019aide \u00e0 la prospection commerciale<\/strong> pour votre activit\u00e9 sp\u00e9cifique, contactez nous !<\/p>\n<p>Vous pouvez \u00e9galement consulter nos autres cas d\u2019usage :<\/p>\n<p>\u2013 <a href=\"https:\/\/www.mixdata.com\/fr\/blog\/versions-linguistiques-des-sites\/\" title=\"A la conqu\u00eate de nouveaux march\u00e9s ! Mixdata d\u00e9tecte les versions linguistiques des sites\">A la conqu\u00eate de nouveaux march\u00e9 : comment d\u00e9tecter avec Mixdata les entreprises ayant une pr\u00e9sence \u00e0 l\u2019international<\/a> ?<\/p>\n<p>Ou plus pr\u00e9cis\u00e9ment : <a href=\"https:\/\/www.mixdata.com\/fr\/blog\/cas-dusage-comment-cibler-les-entreprises-francaises-ayant-une-presence-en-allemagne\/\" title=\"CAS D\u2019USAGE : Comment cibler les entreprises fran\u00e7aises ayant une pr\u00e9sence en Allemagne ?\">comment cibler les entreprises fran\u00e7aises ayant une pr\u00e9sence en Allemagne ?<\/a><\/p>\n<p>\u2013 <a href=\"https:\/\/www.mixdata.com\/fr\/blog\/agences-comment-prospecter\/\" title=\"CAS PRATIQUE : Agences, comment tirer b\u00e9n\u00e9fice de notre outil ?\">Agences : comment tirer b\u00e9n\u00e9fice de notre outil ? <\/a><\/p>\n<p>\u2013 <a href=\"https:\/\/www.mixdata.com\/fr\/blog\/selon-vous-comment-mixdata-identifie-sa-cible-commerciale\/\" title=\"Selon vous, comment Mixdata identifie sa cible commerciale ?\">Comment Mixdata identifie ses propres prospects ?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agences digitales, vous voulez savoir quelles entreprises seraient susceptibles d&rsquo;avoir recours \u00e0 vos services ? Ciblez les entreprises en fonction de leur maturit\u00e9 digitale !<\/p>\n","protected":false},"author":2,"featured_media":668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mxd_chapo":"Agences digitales, vous voulez savoir quelles entreprises seraient susceptibles d\u2019avoir recours \u00e0 vos services ? Ciblez les entreprises en fonction de leur maturit\u00e9 digitale !","_mxd_modifie":"2019-08-01T09:18:49","footnotes":""},"categories":[13,11],"tags":[23,28,17],"class_list":["post-233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exemples-de-ciblages","category-fonctionnalites-mixdata","tag-fichier-de-prospection","tag-fichier-entreprise","tag-btob"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maturit\u00e9 digitale des entreprises ? 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