{"id":218,"date":"2016-03-05T15:25:31","date_gmt":"2016-03-05T14:25:31","guid":{"rendered":"https:\/\/www.mixdata.com\/fr\/its-time-to-think-outside-of-the-naf\/"},"modified":"2026-10-07T18:47:40","modified_gmt":"2026-10-07T16:47:40","slug":"its-time-to-think-outside-of-the-naf","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/fr\/blog\/its-time-to-think-outside-of-the-naf\/","title":{"rendered":"It\u2019s time to think outside the NAF\u00a0!"},"content":{"rendered":"

NAF <\/strong>pour\u2026Nomenclature d\u2019Activit\u00e9s Fran\u00e7aise, le code \u00e9labor\u00e9 par l\u2019Insee ayant pour but de classer les entreprises par secteur et sous-secteurs d\u2019activit\u00e9<\/strong>.<\/p>\n

Cette segmentation de l\u2019INSEE est aujourd\u2019hui utilis\u00e9e par bon nombre d\u2019entreprises dans leur d\u00e9marche de prospection commerciale et de segmentation \u00e0 des fins marketing.<\/p>\n

M\u00e9fiance ! Car le code NAF est loin d\u2019\u00eatre un crit\u00e8re fiable de segmentation des entreprises et vous r\u00e9serve bon nombre de mauvaises surprises\u2026<\/strong><\/p>\n

\"Identifier<\/a><\/strong><\/p>\n

Il \u00e9tait une fois des NAF-valises\u2026<\/strong><\/p>\n

Tout d\u2019abord, Il y a un certain nombre de NAF-valises<\/strong> qui regroupent des entreprises aux activit\u00e9s tr\u00e8s h\u00e9t\u00e9rog\u00e8nes<\/strong>.<\/p>\n

Exemples ?<\/strong><\/p>\n

Dans la cat\u00e9gorie NAF-valises, le num\u00e9ro gagnant est le num\u00e9ro 6420Z<\/strong> pour les\u00ab Activit\u00e9s des soci\u00e9t\u00e9s holding \u00bb. <\/strong>Parmi les plus de 100 000 entreprises qui y sont recens\u00e9es, on y retrouve des entreprises telles qu\u2019Areva, Eau Ecarlate, LVMH, Axa Assistance, Vivendi ou Sanofi Biotechnology\u2026 Une bien grande diversit\u00e9 dans ce qui constitue le 5e<\/sup> code NAF le plus peupl\u00e9 !<\/strong><\/p>\n

Citons \u00e9galement le num\u00e9ro 7010Z pour les \u00ab Activit\u00e9s des si\u00e8ges sociaux \u00bb qui compte des entreprises aux activit\u00e9s aussi h\u00e9t\u00e9rog\u00e8nes qu\u2019Adecco, Accor, Monoprix, Alcatel Lucent, Atos International, Lafarge, Casino Services, Danone, Eurazeo, Faurecia\u2026<\/p>\n

M\u00eame constat pour le num\u00e9ro 7022Z (Conseil pour les affaires et autres conseils de gestion) qui regroupe plus de 100 000 entreprises bien h\u00e9t\u00e9roclites.<\/p>\n

Si vous limitez votre prospection aux NAF \u00ab classiques \u00bb du secteur que vous ciblez, vous passerez donc \u00e0 c\u00f4t\u00e9 de toutes les entreprises log\u00e9es dans ces NAF-valises<\/strong>. Inversement, cibler un NAF-valise impliquerait un taux \u00e9lev\u00e9 de d\u00e9perdition\u2026 Ces entreprises sont donc in\u00e9vitablement en dehors de votre champ de prospection si vous raisonnez par code NAF.<\/p>\n

Et des NAF peu fiables\u2026<\/strong><\/p>\n

Sans parler des entreprises qui sont class\u00e9es dans le mauvais code NAF <\/strong>du fait d\u2019un glissement de leur activit\u00e9 d\u2019origine ou celles qui sont tellement diversifi\u00e9es<\/strong> qu\u2019elles pourraient l\u00e9gitimement appartenir \u00e0 plus de 10 codes NAF !<\/p>\n

\u2026<\/strong>qui ne permettent pas de cibler des activit\u00e9s transverse ou de faire des segmentations plus pointues<\/strong><\/p>\n

Dans quels code NAF iriez-vous chercher pour trouver les entreprises du cloud<\/strong> ? Ou pour trouver les entreprises qui ont un service de plus de 10 commerciaux <\/strong>? Ou celles qui sont propuls\u00e9es par Prestashop<\/strong> ? Ou encore celles disposant d\u2019une certification sp\u00e9cifique<\/strong> (EN 9100 en a\u00e9ronautique par exemple) ?<\/p>\n

Les limites du code NAF sont dans ce type de cas de figure vite atteintes\u2026<\/strong><\/p>\n

Manque d\u2019\u00e9volutivit\u00e9, manque de pr\u00e9cision, le code NAF n\u2019est pas le bon crit\u00e8re pour votre segmentation client !<\/p>\n

Puis une solution alternative : la recherche s\u00e9mantique <\/strong><\/p>\n

Gr\u00e2ce \u00e0 Mixdata<\/strong>, vous pouvez maintenant vous affranchir du code NAF !<\/strong> Finies les segmentations hasardeuses, vous pouvez dor\u00e9navant cibler vos prospects c\u0153ur de cible en fonction des mots-cl\u00e9s et crit\u00e8res qui comptent<\/strong>.<\/p>\n

Vous voulez des exemples de recherche ? C\u2019est par ici<\/a>.<\/strong><\/p>\n

Vous \u00eates d\u00e9j\u00e0 (presque) convaincu et vous souhaiterez savoir comment vous pourriez identifier votre cible sans passer par les codes NAF ?<\/strong> Vous pouvez solliciter un contact en remplissant notre formulaire<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

NAF pour\u2026Nomenclature d\u2019Activit\u00e9s Fran\u00e7aise, le code \u00e9labor\u00e9 par l\u2019Insee ayant pour but de classer les entreprises par secteur et sous-secteurs d\u2019activit\u00e9. Cette segmentation de l\u2019INSEE est aujourd\u2019hui utilis\u00e9e par bon nombre d\u2019entreprises dans leur d\u00e9marche de prospection commerciale et de segmentation \u00e0 des fins marketing. M\u00e9fiance ! Car le code NAF est loin d\u2019\u00eatre un … Continue reading It\u2019s time to think outside the NAF\u00a0!<\/p>\n","protected":false},"author":2,"featured_media":684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mxd_chapo":"NAF pour\u2026Nomenclature d\u2019Activit\u00e9s Fran\u00e7aise, le code \u00e9labor\u00e9 par l\u2019Insee ayant pour but de classer les entreprises par secteur et sous-secteurs d\u2019activit\u00e9. Cette segmentation de l\u2019INSEE est aujourd\u2019hui utilis\u00e9e par bon nombre d\u2019entreprises dans leur d\u00e9marche de prospection commerciale et de segmentation \u00e0 des fins marketing. M\u00e9fiance ! Car le code NAF est loin d\u2019\u00eatre un \u2026 Continue reading It\u2019s time to think outside the NAF\u00a0!","_mxd_modifie":"2019-08-01T09:26:38","footnotes":""},"categories":[14,13],"tags":[24,23,19],"class_list":["post-218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-science-b2b","category-exemples-de-ciblages","tag-data-b2b","tag-fichier-de-prospection","tag-smart-data-btob"],"yoast_head":"\nIt\u2019s time to think outside the NAF\u00a0! - Le blog Mixdata<\/title>\n<meta name=\"description\" content=\"NAF pour\u2026Nomenclature d\u2019Activit\u00e9s Fran\u00e7aise, le code \u00e9labor\u00e9 par l\u2019Insee ayant pour but de classer les entreprises par secteur et sous-secteurs d\u2019activit\u00e9 .\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mixdata.com\/fr\/blog\/its-time-to-think-outside-of-the-naf\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s time to think outside the NAF\u00a0! 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