{"id":210,"date":"2022-01-20T18:55:08","date_gmt":"2022-01-20T17:55:08","guid":{"rendered":"https:\/\/www.mixdata.com\/fr\/entreprises-festives\/"},"modified":"2026-10-08T09:24:56","modified_gmt":"2026-10-08T07:24:56","slug":"entreprises-festives","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/fr\/blog\/entreprises-festives\/","title":{"rendered":"Mixdata d\u00e9tecte pour vous\u2026 les entreprises festives !"},"content":{"rendered":"<p><a href=\"https:\/\/www.mixdata.com\/fr\"><strong>Mixdata<\/strong><\/a> vous propose des astuces de ciblages que seule la smart-data B2B permet d\u2019atteindre. Par une s\u00e9rie d\u2019illustrations simples, nous vous apportons des id\u00e9es et recommandations pour identifier autrement vos futurs clients.<\/p>\n<p><!--more-->Voici en 3 \u00e9tapes un exemple concret pour savoir comment cibler les entreprises festives, ou qui organisent r\u00e9guli\u00e8rement des \u00e9v\u00e9nements ou des r\u00e9ceptions :<\/p>\n<blockquote>\n<h4>Le Challenge ?<\/h4>\n<\/blockquote>\n<p><strong>On va bien finir par sortir de cette longue parenth\u00e8se Covid et refaire quelques \u00e9v\u00e9nements ! Alors comment identifier facilement les entreprises festives, communicantes, qui organisent ou vont organiser des \u00e9v\u00e9nements, internes ou externes ?<\/strong><\/p>\n<p>Ce crit\u00e8re comportemental ne figure bien s\u00fbr dans aucune base de donn\u00e9es entreprise, et pourtant bien des indices permettent de les d\u00e9tecter et de se constituer un fichier sur-mesure pr\u00eat-\u00e0-l\u2019emploi.<\/p>\n<p><strong>La cr\u00e9ation d\u2019un tel fichier peut se faire en 2 clics sur Mixdata<\/strong> mais serait tr\u00e8s chronophage \u00e0 la main.<\/p>\n<p>Sinon, vous pouvez toujours essayer de r\u00e9cup\u00e9rer des fichiers d\u2019exposants aupr\u00e8s d\u2019un organisateur de salons ou aupr\u00e8s de lieux d\u2019\u00e9v\u00e9nements r\u00e9put\u00e9s de la r\u00e9gion parisienne\u2026 Mais bon courage \ud83d\ude42<\/p>\n<blockquote>\n<h4>La solution <a href=\"https:\/\/www.mixdata.com\">Mixdata<\/a> ?<\/h4>\n<\/blockquote>\n<p><strong><a href=\"https:\/\/www.mixdata.com\/\">Mixdata<\/a><\/strong> analyse en profondeur le contenu des sites web des entreprises et donc effectue un scan complet des mots utilis\u00e9s.<\/p>\n<p><strong><em>La s\u00e9mantique vous en dit plus : <\/em><\/strong><\/p>\n<ul>\n<li>des expressions comme <strong>\u00ab f\u00eate ses 100 ans, 50 ans ou 20 ans \u00bb, \u00ab c\u00e9l\u00e8bre son \u00bb, \u00ab organise des afterworks \u00bb, \u00bbnos rencontres clients \u00bb, \u00bbnotre \u00e9v\u00e9nement \u00bb<\/strong>, etc. peuvent \u00eatre d\u00e9tect\u00e9es et remont\u00e9es sur les sites de vos prospects.<\/li>\n<li>des fonctions contenant des mots-cl\u00e9s comme : responsables \u00e9v\u00e9nementiel, event manager, charg\u00e9e de l\u2019\u00e9v\u00e9nementiel, Responsables de communication \u00e9v\u00e9nementielle, Directeurs Marketing, Responsables de communication corporate, responsables MICE, Directeurs Achat,Office Managers ou m\u00eame Happiness Officer sont \u00e9galement caract\u00e9ristiques d\u2019entreprises habitu\u00e9es \u00e0 l\u2019organisation r\u00e9guli\u00e8re d\u2019\u00e9v\u00e9nements<\/li>\n<li>le secteur du luxe par exemple est introuvable via le code NAF.<br \/>\nAvec MIXDATA vous pouvez tout simplement taper les mots-cl\u00e9s <strong>\u00abluxe\u00bb, \u00abhaute couture\u00bb, \u00ab haut de gamme \u00bb, \u00abprestige \u00bb<\/strong>, etc.<\/li>\n<\/ul>\n<p><strong><em>Les signaux forts annonciateurs :<\/em><\/strong><\/p>\n<ul>\n<li><strong>les entreprises qui participent \u00e0 un salon<\/strong> et viennent de l\u2019annoncer sur leur site \u2026 il suffit de s\u00e9lectionner pour cela, dans le bloc de Recherche expresse de Mixdata, la recherche \u00ab signaux forts \u00bb &gt; \u00ab Evenement \u00bb puis d\u2019utiliser les filtres habituels sur la gauche<\/li>\n<li>les entreprises qui ont fait des <strong>lev\u00e9es de fonds<\/strong> vont certainement f\u00eater cet \u00e9v\u00e9nement ou engager prochainement des frais r\u00e9guliers de communication \u00e9v\u00e9nementielle\u2026<\/li>\n<li>Et pourquoi pas les entreprises qui font du <strong>m\u00e9c\u00e9nat<\/strong> ou organisent des petits-d\u00e9jeuners ? Elles sont \u00e9galement d\u00e9tectables<\/li>\n<\/ul>\n<p><strong><em>Les informations l\u00e9gales \u00e0 la rescousse :<\/em><\/strong><\/p>\n<p>Et si ces signaux ne suffisent pas, Mixdata dispose en outre des donn\u00e9es l\u00e9gales sur les entreprises avec notamment la date de cr\u00e9ation des soci\u00e9t\u00e9s et donc par l\u00e0-m\u00eame les dates anniversaires pr\u00e9visionnelles.<\/p>\n<p>Tous ces crit\u00e8res sont tr\u00e8s facilement accessibles et requ\u00eatables sur <a href=\"https:\/\/www.mixdata.com\">Mixdata <\/a>avec tous les points de contacts des principaux d\u00e9cisionnaires au sein des entreprises identifi\u00e9es.<\/p>\n<blockquote>\n<h4>Le b\u00e9n\u00e9fice ?<\/h4>\n<\/blockquote>\n<ul>\n<li>Pr\u00e9cision : Vous pouvez b\u00e2tir un discours 100% dans la cible et mener des campagnes de sensibilisation en omnicanal sur un fichier d\u00e9di\u00e9.<\/li>\n<li>Rapidit\u00e9 : la cr\u00e9ation d\u2019un tel fichier \u00ab \u00e0 la main \u00bb prendrait des mois. Il se fait en 2 clics sur la plateforme\u2026<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.mixdata.com\/fr\/blog\/smart-data-ameliorer-sourcing-fichiers-entreprises\/\">Ces fichiers entreprises<\/a> vous int\u00e9ressent ? <a href=\"https:\/\/www.mixdata.com\/fr\/contact-mixdata\/\">Demandez-nous de l\u2019aide<\/a> \ud83d\ude09<\/p>\n<p>Pour plus d\u2019infos sur nos services, <strong><a href=\"https:\/\/www.mixdata.com\/fr\/contact-mixdata\">c\u2019est par ici<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mixdata vous explique comment cibler les entreprises festives et analyse les signaux faibles pour vous aider \u00e0 d\u00e9tecter les entreprises qui organisent des r\u00e9ceptions<\/p>\n","protected":false},"author":2,"featured_media":1830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mxd_chapo":"Mixdata vous propose des astuces de ciblages que seule la smart-data B2B permet d\u2019atteindre. 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