{"id":209,"date":"2019-06-12T15:28:34","date_gmt":"2019-06-12T13:28:34","guid":{"rendered":"https:\/\/www.mixdata.com\/fr\/efficacite-commerciale-surveillance-dentreprises\/"},"modified":"2026-10-07T18:47:32","modified_gmt":"2026-10-07T16:47:32","slug":"efficacite-commerciale-surveillance-dentreprises","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/fr\/blog\/efficacite-commerciale-surveillance-dentreprises\/","title":{"rendered":"Mettez sous surveillance vos comptes nomm\u00e9s"},"content":{"rendered":"<h4>Intervenez chez vos clients ou prospects au bon moment !<\/h4>\n<p>Votre efficacit\u00e9 commerciale d\u00e9pend de plusieurs actions de votre part, selon que vous vous trouviez dans une situation de chasse ou de direction de client\u00e8le\/direction de comptes nomm\u00e9s. Vous le savez, Mixdata est \u00e0 vos c\u00f4t\u00e9s \u00e0 chaque \u00e9tape de votre efficacit\u00e9 commerciale !<\/p>\n<h4>Concernant la direction de vos comptes nomm\u00e9s | l\u2019\u00e9levage :<\/h4>\n<p>Il est crucial de rester aupr\u00e8s de vos clients tout au long de l\u2019ann\u00e9e. Souvent il en va de la qualit\u00e9 de votre relation, de leur app\u00e9tence \u00e0 renouveler un abonnement ou encore \u00e0 acheter autre chose\u2026 Comment rester pr\u00e9sent ET pertinent toute l\u2019ann\u00e9e aupr\u00e8s de ces entreprises sans passer par d\u2019interminables recherches chronophages ?<\/p>\n<h4>Concernant la chasse | la prospection :<\/h4>\n<p>Le ciblage doit \u00eatre pr\u00e9cis et pertinent, la connaissance prospect doit \u00eatre optimis\u00e9e (<a href=\"https:\/\/www.mixdata.com\/fr\/blog\/limportante-connaissance-prospect-pour-les-commerciaux\/\">voir notre article sur la Connaissance prospect<\/a> ) et l\u2019utilisation d\u2019indicateurs (faibles ou fort) pour une intervention justifi\u00e9e aupr\u00e8s de vos prospects. Vous savez pourquoi vous les rappeler ! Vous avez une nouveaut\u00e9 produit, vous participez \u00e0 un \u00e9v\u00e9nement int\u00e9ressant pour eux\u2026 Vos prospects peuvent aussi avoir une nouveaut\u00e9, peuvent vivre un \u00e9v\u00e9nement financier ou d\u2019organisation, peuvent recruter un poste particulier\u2026 qui pourraient expliquer votre appel et le rendre indispensable !<\/p>\n<p>Mixdata propose de veiller pour vous, de surveiller pour vous et de vous aider \u00e0 intervenir au bon moment aupr\u00e8s de la bonne personne ET avec le bon message aupr\u00e8s de vos prospects ou de vos clients.<\/p>\n<h4>Soyez alert\u00e9(e) sur les \u00e9v\u00e8nements impactant les entreprises que vous connaissez !<\/h4>\n<p><a href=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/Fotolia_145342410_XS.jpg\"><img decoding=\"async\" alt=\"Efficacit\u00e9 commerciale | Surveillance d'entreprise\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/Fotolia_145342410_XS.jpg\"\/><\/a><\/p>\n<h4>Quels sont les \u00e9v\u00e9nements surveill\u00e9s pour vous ?<\/h4>\n<ul>\n<li>Etablissement principal : nouvelle adresse \/ nouvelle activit\u00e9 (changement code NAF)<\/li>\n<li>Capital social : en hausse \/ en baisse<\/li>\n<li>Forme juridique modifi\u00e9e<\/li>\n<li>Changement de dirigeant(s)<\/li>\n<li>Rapprochement capitalistique : fusion \/ acquisition \/ vente et cession \/ redressement judiciaire<\/li>\n<li>Nouvelle publication bilan : CA \u2013 CA export \u2013 R\u00e9sultat net<\/li>\n<li>Lev\u00e9e de fonds<\/li>\n<li>D\u00e9p\u00f4t de marque(s)<\/li>\n<li>D\u00e9p\u00f4t de brevet(s)<\/li>\n<\/ul>\n<p>Cette veille se fait \u00e0 une <strong>fr\u00e9quence hebdomadaire<\/strong>, vous recevez un email qui vous trace le portrait des changements intervenus dans les entreprises qui vous int\u00e9ressent. <strong>A vous de jouer !<\/strong><\/p>\n<p><strong>Vous avez des questions ? Vous souhaitez avoir une rapide d\u00e9mo de Mixdata.com ?<\/strong><\/p>\n<p>Un num\u00e9ro de t\u00e9l\u00e9phone : 01 41 10 58 40<\/p>\n<p>Un formulaire \u00e0 remplir et on s\u2019occupe du reste : <a href=\"https:\/\/www.mixdata.com\/fr\/contact-mixdata\/\">le formulaire du bonheur<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mixdata propose de surveiller pour vous les entreprises de votre choix. Efficacit\u00e9 commerciale et smart-data \u00e0 votre service !<\/p>\n","protected":false},"author":2,"featured_media":539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mxd_chapo":"Intervenez chez vos clients ou prospects au bon moment ! Votre efficacit\u00e9 commerciale d\u00e9pend de plusieurs actions de votre part, selon que vous vous trouviez dans une situation de chasse ou de direction de client\u00e8le\/direction de comptes nomm\u00e9s. Vous le savez, Mixdata est \u00e0 vos c\u00f4t\u00e9s \u00e0 chaque \u00e9tape de votre efficacit\u00e9 commerciale !","_mxd_modifie":"2020-10-29T16:47:02","footnotes":""},"categories":[11],"tags":[24,20,17],"class_list":["post-209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fonctionnalites-mixdata","tag-data-b2b","tag-efficacite-commerciale-btobb2b","tag-btob"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Efficacit\u00e9 commerciale et Surveillance d&#039;entreprise<\/title>\n<meta name=\"description\" content=\"Mixdata propose de surveiller pour vous les entreprises de votre choix. 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