{"id":192,"date":"2016-06-16T09:22:07","date_gmt":"2016-06-16T07:22:07","guid":{"rendered":"https:\/\/www.mixdata.com\/fr\/cas-client-lagence-webmarketing-aep-digital-nous-sourcons-la-moitie-de-nos-clients-avec-mixdata\/"},"modified":"2026-10-07T18:47:38","modified_gmt":"2026-10-07T16:47:38","slug":"cas-client-lagence-webmarketing-aep-digital-nous-sourcons-la-moitie-de-nos-clients-avec-mixdata","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/fr\/blog\/cas-client-lagence-webmarketing-aep-digital-nous-sourcons-la-moitie-de-nos-clients-avec-mixdata\/","title":{"rendered":"Cas Client : L\u2019agence webmarketing AEP Digital, \u00ab\u00a0nous sour\u00e7ons la moiti\u00e9 de nos clients avec Mixdata\u00a0\u00bb"},"content":{"rendered":"<p>Interview avec <strong>Benjamin P., G\u00e9rant de l\u2019agence de webmarketing <a href=\"http:\/\/www.aep-digital.com\/\">AEP Digital<\/a>, client Mixdata<\/strong><\/p>\n<p><a href=\"http:\/\/www.aep-digital.com\/\"><img decoding=\"async\" alt=\"agence webmarketing AEP Digital\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/Capture-d-ecran-2016-06-16-a-10.15.12.png\"\/><\/a><\/p>\n<p><em><strong>Quelle est l\u2019activit\u00e9 de AEP Digital ? <\/strong><\/em><\/p>\n<p><strong>BP :<\/strong> AEP Digital est une agence webmarketing qui accompagne les annonceurs dans leur strat\u00e9gie web digitale. Nous proposons \u00e0 nos clients des solutions de r\u00e9f\u00e9rencement (r\u00e9f\u00e9rencement naturel, liens sponsoris\u00e9s, m\u00e9dias sociaux\u2026) et un accompagnement en strat\u00e9gie web dans le but de booster leur comp\u00e9titivit\u00e9 sur internet.<\/p>\n<p><em> <strong>Qui sont vos clients \/ prospects cibles ? Et comment les identifiez-vous ?<\/strong><\/em><\/p>\n<p><strong>BP :<\/strong> Nous cherchons \u00e0 identifier des annonceurs ayant un budget webmarketing avec une certaine maturit\u00e9 digitale.<\/p>\n<p>Auparavant, nous utilisions les moteurs de recherches et les piges classiques pour identifier des entreprises susceptibles de faire appel \u00e0 nos services. Compte tenu du temps que cela nous prenait, nous avons cherch\u00e9 une solution qui nous permette rendre notre activit\u00e9 de prospection plus efficace. Apr\u00e8s avoir effectu\u00e9 un benchmark des solutions existantes, nous avons choisi Mixdata.<\/p>\n<p><em><strong>Pourquoi avoir choisi Mixdata pour votre activit\u00e9 de prospection ?<\/strong><\/em><\/p>\n<p><strong>BP :<\/strong> Nous avons choisi Mixdata car elle r\u00e9pondait parfaitement \u00e0 notre besoin.<\/p>\n<p>En effet, cette solution nous permet de crit\u00e9riser les annonceurs en fonction d\u2019indicateurs de maturit\u00e9 digitale : sont-ils e-commer\u00e7ants ? Font-ils de la publicit\u00e9 en ligne via Adwords ? Utilisent-ils des outils de marketing en ligne ? \u2026Nous pouvons ainsi segmenter nos prospects de mani\u00e8re beaucoup plus fine \u00e0 partir d\u2019informations qui sont vitales pour nous.<\/p>\n<p>Nous pouvons ensuite filtrer ces entreprises en fonction de leur chiffre d\u2019affaires afin de s\u2019assurer de leur potentiel d\u2019affaires.<\/p>\n<p>Gr\u00e2ce au ciblage ainsi effectu\u00e9, <strong>nous savons \u00e0 qui nous nous adressons<\/strong> et <strong>ne perdons plus de temps \u00e0 appeler des entreprises sans potentiel av\u00e9r\u00e9<\/strong>.<\/p>\n<p>Par ailleurs, Mixdata nous permet de faire remonter imm\u00e9diatement les contacts des interlocuteurs que nous visons : directeur marketing, web, trafic manager.<\/p>\n<p>Avec Mixdata, nous gagnons donc un temps pr\u00e9cieux et avons les moyens d\u2019adopter une d\u00e9marche de prospection beaucoup plus fine.<\/p>\n<p><em><strong>Le mot de la fin ? <\/strong><\/em><\/p>\n<p><strong>BP :<\/strong> Nous sommes tr\u00e8s contents de la solution propos\u00e9e par Mixdata qui <strong>nous permet de prospecter de mani\u00e8re plus efficace<\/strong>. Un outil tr\u00e8s utile qui nous permet aujourd\u2019hui de <strong>sourcer environ la moiti\u00e9 de nos clients. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interview avec Benjamin P., G\u00e9rant de l\u2019agence de webmarketing AEP Digital, client Mixdata<\/p>\n","protected":false},"author":2,"featured_media":664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mxd_chapo":"Interview avec Benjamin P., G\u00e9rant de l\u2019agence de webmarketing AEP Digital, client Mixdata","_mxd_modifie":"2019-08-01T10:15:37","footnotes":""},"categories":[15],"tags":[17,27,29],"class_list":["post-192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-temoignages-clients","tag-btob","tag-generation-leads-b2b","tag-sales-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas Client : L&#039;agence webmarketing AEP Digital, &quot;nous sour\u00e7ons la moiti\u00e9 de nos clients avec Mixdata&quot; - 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