{"id":182,"date":"2018-05-05T10:00:33","date_gmt":"2018-05-05T08:00:33","guid":{"rendered":"https:\/\/www.mixdata.com\/fr\/autonomie-commerciale\/"},"modified":"2026-10-07T18:47:34","modified_gmt":"2026-10-07T16:47:34","slug":"autonomie-commerciale","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/fr\/blog\/autonomie-commerciale\/","title":{"rendered":"T\u00e9moignage Express Chronopost : \u00ab\u00a0Pour une autonomie commerciale cadr\u00e9e sur un outil central\u00a0\u00bb"},"content":{"rendered":"<p>Herv\u00e9 Cohen, Directeur des Ventes directes chez Chronopost, nous explique son choix d\u2019\u00e9quiper ses vendeurs s\u00e9dentaires de l\u2019outil d\u2019acc\u00e9l\u00e9ration commerciale Mixdata :<\/p>\n<p><img decoding=\"async\" alt=\"Chronopost\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/chronopost.png\"\/><\/p>\n<h3>Quelle est l\u2019activit\u00e9 de Chronopost aujourd\u2019hui ?<\/h3>\n<p>Chronopost est le premier acteur de la livraison express de colis en France et \u00e0 l\u2019\u00e9tranger.<\/p>\n<h3>Quels sont les profils-type de vos clients et comment les identifiez-vous ?<\/h3>\n<p>Chronopost propose une offre largement accessible : en Bureaux de Poste, par Internet ou via un commercial. Le profil type des clients est donc assez large lorsque le besoin client s\u2019appuie sur urgence ou a valeur de l\u2019envoi.<\/p>\n<p><strong>Les e-commer\u00e7ants<\/strong> sont une cible d\u2019importance car Chronopost a les moyens et la volont\u00e9 d\u2019accompagner la croissance des petits clients.<\/p>\n<h3>Pourquoi avoir choisi Mixdata pour votre activit\u00e9 de prospection ?<\/h3>\n<p>Pour l\u2019activit\u00e9 des vendeurs s\u00e9dentaires, <strong>le ciblage<\/strong> est essentiel pour l\u2019<strong>efficacit\u00e9 commerciale<\/strong>.<\/p>\n<p>Tout d\u2019abord, Mixdata apporte \u00e0 Chronopost la capacit\u00e9 \u00e0 <strong>re-qualifier les bases existantes<\/strong> par des donn\u00e9es issues du big data web.<\/p>\n<p>Par ailleurs, Mixdata nous donne la possibilit\u00e9 de mettre en oeuvre des <strong>campagnes cibl\u00e9es<\/strong> sur des nombreux <strong>crit\u00e8res tr\u00e8s pointus<\/strong>.<\/p>\n<p>Pour finir, l\u2019<strong>acc\u00e8s par licence<\/strong> permet au vendeur s\u00e9dentaire d\u2019avoir un degr\u00e9 d\u2019<strong>autonomie sur la prospection<\/strong> sur son secteur.<\/p>\n<h3>Quels sont, pour vous, les principaux b\u00e9n\u00e9fices de la solution ?<\/h3>\n<p>Les b\u00e9n\u00e9fices identifi\u00e9s sont multiples:<\/p>\n<ul>\n<li>gain de temps<\/li>\n<li>meilleur taux de transformation<\/li>\n<li>meilleure appropriation des cibles<\/li>\n<li>autonomie des collaborateurs cadr\u00e9e sur un outil<\/li>\n<li>capacit\u00e9 \u00e0 cibler des niches de quelques centaines de clients.<\/li>\n<\/ul>\n<p>Pour plus d\u2019informations sur Chronopost : <a href=\"https:\/\/www.chronopost.fr\/fr\" title=\"https:\/\/www.chronopost.fr\/fr\">www.chronopost.fr<\/a><\/p>\n<p><strong>Pour gagner en autonomie commerciale et am\u00e9liorer le ROI de vos actions de prospection, <a href=\"https:\/\/www.mixdata.com\/fr\/contact-mixdata\/\">contactez-nous\u2026<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Chronopost organise l&rsquo;autonomie commerciale et meilleur ROI \u00e0 ses vendeurs s\u00e9dentaires gr\u00e2ce \u00e0 Mixdata<\/p>\n","protected":false},"author":2,"featured_media":573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mxd_chapo":"Herv\u00e9 Cohen, Directeur des Ventes directes chez Chronopost, nous explique son choix d\u2019\u00e9quiper ses vendeurs s\u00e9dentaires de l\u2019outil d\u2019acc\u00e9l\u00e9ration commerciale Mixdata : Quelle est l\u2019activit\u00e9 de Chronopost aujourd\u2019hui ? Chronopost est le premier acteur de la livraison express de colis en France et \u00e0 l\u2019\u00e9tranger. Quels sont les profils-type de vos clients et comment les \u2026 Continue reading T\u00e9moignage Express Chronopost : \u00ab\u00a0Pour une autonomie commerciale cadr\u00e9e sur un outil central\u00a0\u00bb","_mxd_modifie":"2019-08-01T10:53:59","footnotes":""},"categories":[15],"tags":[20,22,29],"class_list":["post-182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-temoignages-clients","tag-efficacite-commerciale-btobb2b","tag-lead-generation","tag-sales-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas client Chronopost: &quot;Gagner en autonomie commerciale avec Mixdata&quot;<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Chronopost organise l&#039;autonomie commerciale et meilleur ROI \u00e0 ses vendeurs s\u00e9dentaires gr\u00e2ce \u00e0 Mixdata\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mixdata.com\/fr\/blog\/autonomie-commerciale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas client Chronopost: &quot;Gagner en autonomie commerciale avec Mixdata&quot;\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Chronopost organise l&#039;autonomie commerciale et meilleur ROI \u00e0 ses vendeurs s\u00e9dentaires gr\u00e2ce \u00e0 Mixdata\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mixdata.com\/fr\/blog\/autonomie-commerciale\/\" \/>\n<meta property=\"og:site_name\" content=\"Mixdata\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-05T08:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T16:47:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mixdata.com\/v2\/wp-content\/uploads\/2026\/10\/chronopost.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"68\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"clement nazar-seo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"clement nazar-seo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/autonomie-commerciale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mixdata.com\\\/v2\\\/blog\\\/autonomie-commerciale\\\/\"},\"author\":{\"name\":\"clement nazar-seo\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/#\\\/schema\\\/person\\\/1b5305929af929e1c18f0cd9e1587151\"},\"headline\":\"T\u00e9moignage Express Chronopost : \u00ab\u00a0Pour une autonomie commerciale cadr\u00e9e sur un outil central\u00a0\u00bb\",\"datePublished\":\"2018-05-05T08:00:33+00:00\",\"dateModified\":\"2026-10-07T16:47:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mixdata.com\\\/v2\\\/blog\\\/autonomie-commerciale\\\/\"},\"wordCount\":303,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/autonomie-commerciale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/chronopost.png\",\"keywords\":[\"efficacit\u00e9 commerciale BtoB\\\/B2B\",\"Lead generation\",\"sales intelligence\"],\"articleSection\":[\"T\u00e9moignages clients\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/autonomie-commerciale\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mixdata.com\\\/v2\\\/blog\\\/autonomie-commerciale\\\/\",\"url\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/autonomie-commerciale\\\/\",\"name\":\"Cas client Chronopost: \\\"Gagner en autonomie commerciale avec Mixdata\\\"\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/autonomie-commerciale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/autonomie-commerciale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/chronopost.png\",\"datePublished\":\"2018-05-05T08:00:33+00:00\",\"dateModified\":\"2026-10-07T16:47:34+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/#\\\/schema\\\/person\\\/1b5305929af929e1c18f0cd9e1587151\"},\"description\":\"D\u00e9couvrez comment Chronopost organise l'autonomie commerciale et meilleur ROI \u00e0 ses vendeurs s\u00e9dentaires gr\u00e2ce \u00e0 Mixdata\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/autonomie-commerciale\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/autonomie-commerciale\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/autonomie-commerciale\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/chronopost.png\",\"contentUrl\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/chronopost.png\",\"width\":300,\"height\":68},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/autonomie-commerciale\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u00e9moignage Express Chronopost : \u00ab\u00a0Pour une autonomie commerciale cadr\u00e9e sur un outil central\u00a0\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/\",\"name\":\"Mixdata\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/#\\\/schema\\\/person\\\/1b5305929af929e1c18f0cd9e1587151\",\"name\":\"clement nazar-seo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g\",\"caption\":\"clement nazar-seo\"},\"url\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/blog\\\/author\\\/clementnazar-seo-eu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cas client Chronopost: \"Gagner en autonomie commerciale avec Mixdata\"","description":"D\u00e9couvrez comment Chronopost organise l'autonomie commerciale et meilleur ROI \u00e0 ses vendeurs s\u00e9dentaires gr\u00e2ce \u00e0 Mixdata","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mixdata.com\/fr\/blog\/autonomie-commerciale\/","og_locale":"fr_FR","og_type":"article","og_title":"Cas client Chronopost: \"Gagner en autonomie commerciale avec Mixdata\"","og_description":"D\u00e9couvrez comment Chronopost organise l'autonomie commerciale et meilleur ROI \u00e0 ses vendeurs s\u00e9dentaires gr\u00e2ce \u00e0 Mixdata","og_url":"https:\/\/www.mixdata.com\/fr\/blog\/autonomie-commerciale\/","og_site_name":"Mixdata","article_published_time":"2018-05-05T08:00:33+00:00","article_modified_time":"2026-10-07T16:47:34+00:00","og_image":[{"width":300,"height":68,"url":"https:\/\/mixdata.com\/v2\/wp-content\/uploads\/2026\/10\/chronopost.png","type":"image\/png"}],"author":"clement nazar-seo","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"clement nazar-seo","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mixdata.com\/fr\/blog\/autonomie-commerciale\/#article","isPartOf":{"@id":"https:\/\/mixdata.com\/v2\/blog\/autonomie-commerciale\/"},"author":{"name":"clement nazar-seo","@id":"https:\/\/www.mixdata.com\/fr\/#\/schema\/person\/1b5305929af929e1c18f0cd9e1587151"},"headline":"T\u00e9moignage Express Chronopost : \u00ab\u00a0Pour une autonomie commerciale cadr\u00e9e sur un outil central\u00a0\u00bb","datePublished":"2018-05-05T08:00:33+00:00","dateModified":"2026-10-07T16:47:34+00:00","mainEntityOfPage":{"@id":"https:\/\/mixdata.com\/v2\/blog\/autonomie-commerciale\/"},"wordCount":303,"commentCount":0,"image":{"@id":"https:\/\/www.mixdata.com\/fr\/blog\/autonomie-commerciale\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/chronopost.png","keywords":["efficacit\u00e9 commerciale BtoB\/B2B","Lead generation","sales intelligence"],"articleSection":["T\u00e9moignages clients"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mixdata.com\/fr\/blog\/autonomie-commerciale\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mixdata.com\/v2\/blog\/autonomie-commerciale\/","url":"https:\/\/www.mixdata.com\/fr\/blog\/autonomie-commerciale\/","name":"Cas client Chronopost: \"Gagner en autonomie commerciale avec Mixdata\"","isPartOf":{"@id":"https:\/\/www.mixdata.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mixdata.com\/fr\/blog\/autonomie-commerciale\/#primaryimage"},"image":{"@id":"https:\/\/www.mixdata.com\/fr\/blog\/autonomie-commerciale\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/chronopost.png","datePublished":"2018-05-05T08:00:33+00:00","dateModified":"2026-10-07T16:47:34+00:00","author":{"@id":"https:\/\/www.mixdata.com\/fr\/#\/schema\/person\/1b5305929af929e1c18f0cd9e1587151"},"description":"D\u00e9couvrez comment Chronopost organise l'autonomie commerciale et meilleur ROI \u00e0 ses vendeurs s\u00e9dentaires gr\u00e2ce \u00e0 Mixdata","breadcrumb":{"@id":"https:\/\/www.mixdata.com\/fr\/blog\/autonomie-commerciale\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mixdata.com\/fr\/blog\/autonomie-commerciale\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mixdata.com\/fr\/blog\/autonomie-commerciale\/#primaryimage","url":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/chronopost.png","contentUrl":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/chronopost.png","width":300,"height":68},{"@type":"BreadcrumbList","@id":"https:\/\/www.mixdata.com\/fr\/blog\/autonomie-commerciale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mixdata.com\/fr\/"},{"@type":"ListItem","position":2,"name":"T\u00e9moignage Express Chronopost : \u00ab\u00a0Pour une autonomie commerciale cadr\u00e9e sur un outil central\u00a0\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/www.mixdata.com\/fr\/#website","url":"https:\/\/www.mixdata.com\/fr\/","name":"Mixdata","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mixdata.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mixdata.com\/fr\/#\/schema\/person\/1b5305929af929e1c18f0cd9e1587151","name":"clement nazar-seo","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g","caption":"clement nazar-seo"},"url":"https:\/\/www.mixdata.com\/fr\/blog\/author\/clementnazar-seo-eu\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/posts\/182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/comments?post=182"}],"version-history":[{"count":3,"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/posts\/182\/revisions"}],"predecessor-version":[{"id":574,"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/posts\/182\/revisions\/574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/media\/573"}],"wp:attachment":[{"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/media?parent=182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/categories?post=182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mixdata.com\/fr\/wp-json\/wp\/v2\/tags?post=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}