{"id":179,"date":"2017-12-05T16:24:06","date_gmt":"2017-12-05T15:24:06","guid":{"rendered":"https:\/\/www.mixdata.com\/fr\/agence-digitale-prospection-btob\/"},"modified":"2026-10-07T18:47:35","modified_gmt":"2026-10-07T16:47:35","slug":"agence-digitale-prospection-btob","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/fr\/blog\/agence-digitale-prospection-btob\/","title":{"rendered":"Agences digitales, trouvez vos prochains clients !"},"content":{"rendered":"<p>En tant que DG ou <strong>responsable du d\u00e9veloppement d\u2019une agence digitale<\/strong>, vous devez trouver de nouveaux prospects susceptibles d\u2019avoir besoin de vos services, que vous soyez sp\u00e9cialiste en SEO ou g\u00e9n\u00e9ration de leads BtoB.<\/p>\n<p>Mais vos fichiers de prospection habituels trouvent rapidement leurs limites : les codes NAF ne suffisent pas, et vous ne pouvez pas inspecter tous les sites internet un par un pour v\u00e9rifier leur efficacit\u00e9. Heureusement, <strong>Mixdata d\u00e9cortique pour vous le code source des sites et vous aide \u00e0 mesurer la maturit\u00e9 digitale d\u2019une entreprise<\/strong> : vous allez gagner un temps fou pour trouver les prospects qui valent le coup !<\/p>\n<h2>Mesure de la maturit\u00e9 digitale<\/h2>\n<p>Les indicateurs de base de la maturit\u00e9 digitale d\u2019une entreprise sont identifiables. Mais gr\u00e2ce au moteur de recherche Mixdata, vous allez directement retrouver les entreprises qui :<\/p>\n<p>\u2013 ont un <strong>site Internet vieux<\/strong> de plus de 5, 10 voire 15 ans ou tout simplement non responsive<br \/>\n\u2013 ont sur leur site des<strong> outils de webanalytics, tracking ou retargeting<\/strong> (Criteo, Google Remarketing, etc.)<br \/>\n\u2013 ont recours \u00e0 la <strong>publicit\u00e9 en ligne<\/strong> (Google Adwords, Facebook ads, Doubleclick Conversion, Twitter Advertising, LinkedIn Ads\u2026)<br \/>\n\u2013 sont pr\u00e9sentes sur les <strong>r\u00e9seaux sociaux<\/strong><br \/>\n\u2013 ont une <strong>appli<\/strong> mobile<\/p>\n<p><a href=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/prospects-btob-vieux-site.png\"><img decoding=\"async\" alt=\"agence digitale prospects btob vieux site\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/prospects-btob-vieux-site.png\"\/><\/a><\/p>\n<p><a href=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/prospects-btob-site-responsive.png\"><img decoding=\"async\" alt=\"agence digitale prospects btob site responsive\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/prospects-btob-site-responsive.png\"\/><\/a><\/p>\n<h2>Identification des th\u00e9matiques cl\u00e9s du digital<\/h2>\n<p>Pour aller plus loin dans la d\u00e9tection de vos prospects, Mixdata \u00ab scanne \u00bb les contenus publi\u00e9s sur un site web pour en faire des crit\u00e8res de s\u00e9lection et vous donne acc\u00e8s \u00e0 une fiche entreprise compl\u00e8te.<\/p>\n<h3>Parcours client<\/h3>\n<p>Notre outil vous permet d\u2019identifier les entreprises ayant un <strong>syst\u00e8me de chat ou de feedback client<\/strong> sur leur site. Vous recherchez des entreprises d\u00e9j\u00e0 habitu\u00e9es au <strong>marketing automation<\/strong> ? Nous pouvons trouver pour vous celles qui ont connect\u00e9 un CRM (Salesforce, Microsoft Dynamics, Sugar CRM, Telligent\u2026). sur leur site web et ou qui utilisent un outil tout en un (Hubspot, Marketo, Pardot\u2026). Ce sont de bons indicateurs du <strong>budget marketing de ces entreprises<\/strong> et de l\u2019attention qu\u2019elles portent \u00e0 la relation client.<\/p>\n<p><a href=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/prospects-bto-chat-en-ligne.png\"><img decoding=\"async\" alt=\"agence digitale prospects btob chat en ligne\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/prospects-bto-chat-en-ligne.png\"\/><\/a><\/p>\n<h3>Signaux forts et alerting Mixdata<\/h3>\n<p>Recrutement, rachat, d\u00e9part du dirigeant\u2026 Ces informations sont essentielles pour <strong>contacter une entreprise au moment o\u00f9 elle aura besoin de vos services<\/strong> ! Pour commencer, nous identifions les entreprises ayant <strong>dans leur organigramme un community manager<\/strong> ou un responsable digital, e-marketing, e-commerce ou transformation num\u00e9rique.<\/p>\n<p><a href=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/prospects-bto-community-manager.png\"><img decoding=\"async\" alt=\"agence digitale prospects bto community manager\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/prospects-bto-community-manager.png\"\/><\/a><\/p>\n<p>Puis, vous pourrez mettre en alerte vos entreprises pour <strong>\u00eatre inform\u00e9s en cas de changement <\/strong>de dirigeants ou identifier les entreprises qui recrutent tel ou tel profil : un pr\u00e9cieux indicateur sur la dynamique de l\u2019entreprise et sa pr\u00e9disposition \u00e0 investir dans des solutions digitales !<\/p>\n<p>En r\u00e9sum\u00e9, l\u2019outil Mixdata va vous permettre de :<\/p>\n<p>\u2013 D\u00e9tecter rapidement des <strong>prospects \u00e0 fort potentiel<\/strong><br \/>\n\u2013 Avoir acc\u00e8s \u00e0 <strong>des fiches prospects<\/strong> vraiment compl\u00e8tes<br \/>\n\u2013 R\u00e9pondre \u00e0 votre prospect au plus <strong>pr\u00e8s de ses probl\u00e9matiques<\/strong><br \/>\n\u2013 Etre plus r\u00e9actif et pertinent dans votre <strong>gestion de comptes<\/strong><\/p>\n<p><strong>Et pour vous en convaincre, quoi de mieux qu\u2019<a href=\"https:\/\/www.mixdata.com\/fr\/contact-mixdata\/\">une d\u00e9monstration live<\/a> ?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous \u00eates une agence digitale et vous voulez identifier des entreprises avec un site web obsol\u00e8te ? Un community manager ? Mixdata peut vous aider =><\/p>\n","protected":false},"author":2,"featured_media":582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mxd_chapo":"En tant que DG ou responsable du d\u00e9veloppement d\u2019une agence digitale, vous devez trouver de nouveaux prospects susceptibles d\u2019avoir besoin de vos services, que vous soyez sp\u00e9cialiste en SEO ou g\u00e9n\u00e9ration de leads BtoB. Mais vos fichiers de prospection habituels trouvent rapidement leurs limites : les codes NAF ne suffisent pas, et vous ne pouvez \u2026 Continue reading Agences digitales, trouvez vos prochains clients !","_mxd_modifie":"2019-08-01T10:57:20","footnotes":""},"categories":[12,13],"tags":[20,27,22],"class_list":["post-179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efficacite-commerciale-b2b","category-exemples-de-ciblages","tag-efficacite-commerciale-btobb2b","tag-generation-leads-b2b","tag-lead-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agences digitales, trouvez vos prochains clients BtoB !<\/title>\n<meta name=\"description\" content=\"Vous \u00eates une agence digitale et vous voulez identifier des entreprises avec un site web obsol\u00e8te ? Un community manager ? 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