{"id":1175,"date":"2026-10-07T18:04:34","date_gmt":"2026-10-07T16:04:34","guid":{"rendered":"https:\/\/www.mixdata.com\/fr\/criteres-de-ciblage\/"},"modified":"2026-10-15T18:30:56","modified_gmt":"2026-10-15T16:30:56","slug":"criteres-de-ciblage","status":"publish","type":"page","link":"https:\/\/www.mixdata.com\/fr\/criteres-de-ciblage\/","title":{"rendered":"Tous les crit\u00e8res de ciblage : cinq familles, croisables"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1175\" class=\"elementor elementor-1175\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c00242 e-con-full hi e-flex e-con e-parent\" data-id=\"c00242\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00241 elementor-widget elementor-widget-text-editor\" data-id=\"w00241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wrap\"><div class=\"hi-grille\">\n<div>\n<div class=\"cap\">Crit\u00e8res de ciblage<\/div>\n<h1>Cinq familles de crit\u00e8res, <em>croisables en une seule recherche.<\/em><\/h1>\n<p class=\"chapo\">Le catalogue d\u00e9passe le millier d\u2019entr\u00e9es, mais ce qui\n      compte est ailleurs : deux crit\u00e8res se croisent sans contrainte\n      d\u2019ordre, et c\u2019est ce croisement qui fabrique une liste que vos\n      concurrents n\u2019ont pas.<\/p>\n<div class=\"actions\">\n<a class=\"cta-primaire\" href=\"\/v2\/contact-mixdata\/\">Tester sur votre cible<\/a>\n<a class=\"cta-b\" href=\"\/v2\/fichiers-prospection-b2b\/\">Voir six ciblages d\u00e9taill\u00e9s<\/a>\n<\/div>\n<\/div>\n<div><div class=\"filtres-reels\"><div class=\"fgrp\"><h4>Identit\u00e9 &amp; organisation<small>Qui est l\u2019entreprise<\/small><\/h4><div class=\"jeux\"><span>Nom d\u2019entreprise<\/span><span>Recherche s\u00e9mantique<\/span><span>Activit\u00e9s (NAF)<\/span><span>\u00c9tablissements secondaires<\/span><span>Localisation exacte<\/span><span>Rayon autour d\u2019un lieu<\/span><span>Forme juridique<\/span><span>Conventions collectives<\/span><\/div><\/div><div class=\"fgrp\"><h4>Rep\u00e8res financiers<small>Ce qu\u2019elle p\u00e8se<\/small><\/h4><div class=\"jeux\"><span>Chiffre d\u2019affaires<\/span><span>Effectifs<\/span><span>Capital social<\/span><span>Rep\u00e8res de groupe<\/span><span>Lev\u00e9e de fonds<\/span><span>Risque financier<\/span><\/div><\/div><div class=\"fgrp\"><h4>March\u00e9s &amp; signaux<small>Ce qu\u2019elle vient de faire<\/small><\/h4><div class=\"jeux\"><span>Profil commercial<\/span><span>\u00c9v\u00e9nements l\u00e9gaux<\/span><span>Recrutement<\/span><span>Permis de construire<\/span><\/div><\/div><div class=\"fgrp\"><h4>Pr\u00e9sence web<small>Ce qu\u2019elle publie<\/small><\/h4><div class=\"jeux\"><span>Sites web<\/span><span>Technographie<\/span><span>Canaux digitaux<\/span><\/div><\/div><div class=\"fgrp\"><h4>Contacts<small>\u00c0 qui parler<\/small><\/h4><div class=\"jeux\"><span>Points de contact<\/span><span>Fonctions &amp; services<\/span><span>Dirigeant<\/span><\/div><\/div><\/div><\/div>\n<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00257 e-con-full bloc e-flex e-con e-parent\" data-id=\"c00257\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c00256 e-con-full wrap e-flex e-con e-child\" data-id=\"c00256\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00243 elementor-widget elementor-widget-text-editor\" data-id=\"w00243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"cap\">Comment ils se combinent<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00244 elementor-widget elementor-widget-heading\" data-id=\"w00244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un crit\u00e8re seul ne cible rien. <em>Deux commencent \u00e0 dire quelque chose.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00245 elementor-widget elementor-widget-text-editor\" data-id=\"w00245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"chapo\">Les familles ne s\u2019utilisent pas l\u2019une apr\u00e8s l\u2019autre mais\n    ensemble : c\u2019est le croisement qui produit une liste que personne d\u2019autre\n    n\u2019a. Trois exemples, repris de ciblages r\u00e9els.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00255 e-con-full pts e-flex e-con e-child\" data-id=\"c00255\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c00248 e-con-full e-flex e-con e-child\" data-id=\"c00248\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00246 elementor-widget elementor-widget-text-editor\" data-id=\"w00246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"n\">01<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00247 elementor-widget elementor-widget-text-editor\" data-id=\"w00247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"t\">Recherche s\u00e9mantique\n      <strong>\u00ab maintenance industrielle \u00bb<\/strong> crois\u00e9e avec un\n      <strong>recrutement en cours<\/strong> sur la fonction technique : les\n      entreprises qui montent une \u00e9quipe, pas celles qui en parlent.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00251 e-con-full e-flex e-con e-child\" data-id=\"c00251\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00249 elementor-widget elementor-widget-text-editor\" data-id=\"w00249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"n\">02<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00250 elementor-widget elementor-widget-text-editor\" data-id=\"w00250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"t\"><strong>Permis de construire<\/strong>\n      d\u00e9pos\u00e9, crois\u00e9 avec un <strong>effectif<\/strong> et un\n      <strong>rayon de 25 km<\/strong> autour d\u2019une agence : un march\u00e9 local\n      dat\u00e9, qui se p\u00e9rime vite.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00254 e-con-full e-flex e-con e-child\" data-id=\"c00254\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00252 elementor-widget elementor-widget-text-editor\" data-id=\"w00252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"n\">03<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00253 elementor-widget elementor-widget-text-editor\" data-id=\"w00253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"t\"><strong>Technographie<\/strong>\n      (une solution e-commerce pr\u00e9cise) crois\u00e9e avec un\n      <strong>chiffre d\u2019affaires<\/strong> : les e-commer\u00e7ants d\u2019une taille\n      donn\u00e9e, sur une plateforme donn\u00e9e.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00277 e-con-full bloc e-flex e-con e-parent\" data-id=\"c00277\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c00276 e-con-full wrap e-flex e-con e-child\" data-id=\"c00276\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00258 elementor-widget elementor-widget-text-editor\" data-id=\"w00258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"cap\">Le d\u00e9tail, famille par famille<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00259 elementor-widget elementor-widget-heading\" data-id=\"w00259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce que chaque crit\u00e8re <em>permet de retenir.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00275 e-con-full acad-duo e-flex e-con e-child\" data-id=\"c00275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c00262 e-con-full acad-bloc e-flex e-con e-child\" data-id=\"c00262\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00260 elementor-widget elementor-widget-heading\" data-id=\"w00260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Identit\u00e9 &amp; organisation \u00b7 qui est l\u2019entreprise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00261 elementor-widget elementor-widget-text-editor\" data-id=\"w00261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Nom d\u2019entreprise<\/strong> : Par raison sociale, enseigne ou SIREN.<\/li><li><strong>Recherche s\u00e9mantique<\/strong> : Une requ\u00eate libre : l\u2019activit\u00e9 r\u00e9elle telle qu\u2019elle est d\u00e9crite sur le site, pas seulement le code officiel.<\/li><li><strong>Activit\u00e9s (NAF)<\/strong> : La nomenclature officielle, \u00e0 tous les niveaux.<\/li><li><strong>\u00c9tablissements secondaires<\/strong> : Si\u00e8ge seul, ou si\u00e8ge et \u00e9tablissements.<\/li><li><strong>Localisation exacte<\/strong> : Adresse, code postal, d\u00e9partement, r\u00e9gion.<\/li><li><strong>Rayon autour d\u2019un lieu<\/strong> : De 5 \u00e0 200 km autour d\u2019une adresse ou d\u2019une ville.<\/li><li><strong>Forme juridique<\/strong> : SAS, SARL, SA, association, secteur public\u2026<\/li><li><strong>Conventions collectives<\/strong> : La convention appliqu\u00e9e, utile pour qualifier un m\u00e9tier.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00265 e-con-full acad-bloc e-flex e-con e-child\" data-id=\"c00265\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00263 elementor-widget elementor-widget-heading\" data-id=\"w00263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rep\u00e8res financiers \u00b7 ce qu\u2019elle p\u00e8se<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00264 elementor-widget elementor-widget-text-editor\" data-id=\"w00264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Chiffre d\u2019affaires<\/strong> : Par tranche, sur le dernier exercice publi\u00e9.<\/li><li><strong>Effectifs<\/strong> : Tranche d\u2019effectif salari\u00e9 d\u00e9clar\u00e9e.<\/li><li><strong>Capital social<\/strong> : Montant et \u00e9volution.<\/li><li><strong>Rep\u00e8res de groupe<\/strong> : Appartenance, filiales, maison m\u00e8re.<\/li><li><strong>Lev\u00e9e de fonds<\/strong> : Op\u00e9rations r\u00e9centes et montants annonc\u00e9s.<\/li><li><strong>Risque financier<\/strong> : Indicateurs de solidit\u00e9 et proc\u00e9dures en cours.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00268 e-con-full acad-bloc e-flex e-con e-child\" data-id=\"c00268\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00266 elementor-widget elementor-widget-heading\" data-id=\"w00266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">March\u00e9s &amp; signaux \u00b7 ce qu\u2019elle vient de faire<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00267 elementor-widget elementor-widget-text-editor\" data-id=\"w00267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Profil commercial<\/strong> : B2B, B2C, international, e-commerce.<\/li><li><strong>\u00c9v\u00e9nements l\u00e9gaux<\/strong> : Changement de dirigeant, augmentation de capital, fusion, radiation.<\/li><li><strong>Recrutement<\/strong> : Postes ouverts, m\u00e9tiers recherch\u00e9s, volume.<\/li><li><strong>Permis de construire<\/strong> : D\u00e9p\u00f4ts et autorisations, par nature de travaux et par surface.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00271 e-con-full acad-bloc e-flex e-con e-child\" data-id=\"c00271\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00269 elementor-widget elementor-widget-heading\" data-id=\"w00269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pr\u00e9sence web \u00b7 ce qu\u2019elle publie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00270 elementor-widget elementor-widget-text-editor\" data-id=\"w00270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Sites web<\/strong> : Le ou les sites \u00e9dit\u00e9s par l\u2019entreprise.<\/li><li><strong>Technographie<\/strong> : Les technologies d\u00e9tect\u00e9es sur ces sites, parmi 800 r\u00e9f\u00e9renc\u00e9es.<\/li><li><strong>Canaux digitaux<\/strong> : R\u00e9seaux sociaux, blog, boutique en ligne.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00274 e-con-full acad-bloc e-flex e-con e-child\" data-id=\"c00274\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00272 elementor-widget elementor-widget-heading\" data-id=\"w00272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contacts \u00b7 \u00e0 qui parler<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00273 elementor-widget elementor-widget-text-editor\" data-id=\"w00273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Points de contact<\/strong> : E-mail professionnel, t\u00e9l\u00e9phone, profil LinkedIn, selon disponibilit\u00e9.<\/li><li><strong>Fonctions &amp; services<\/strong> : Par service ou par mots-cl\u00e9s de fonction, et par nom et pr\u00e9nom.<\/li><li><strong>Dirigeant<\/strong> : Le ou les mandataires sociaux en exercice.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00299 e-con-full bloc e-flex e-con e-parent\" data-id=\"c00299\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c00298 e-con-full wrap e-flex e-con e-child\" data-id=\"c00298\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00278 elementor-widget elementor-widget-text-editor\" data-id=\"w00278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"cap\">Technographie<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00279 elementor-widget elementor-widget-heading\" data-id=\"w00279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Huit cents outils reconnus <em>\u00e0 la lecture d\u2019un site.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00280 elementor-widget elementor-widget-text-editor\" data-id=\"w00280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"chapo\">L\u2019analyse porte sur les pages elles-m\u00eames : les balises, les\n    scripts charg\u00e9s, les services appel\u00e9s. Elle constate un usage en place, l\u00e0\n    o\u00f9 un d\u00e9claratif ne dit que l\u2019intention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00297 e-con-full cartes e-flex e-con e-child\" data-id=\"c00297\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c00284 e-con-full carte e-flex e-con e-child\" data-id=\"c00284\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00281 elementor-widget elementor-widget-text-editor\" data-id=\"w00281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"n\">Famille<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00282 elementor-widget elementor-widget-heading\" data-id=\"w00282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">E-commerce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00283 elementor-widget elementor-widget-text-editor\" data-id=\"w00283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PrestaShop, Shopify, Magento, WooCommerce, et les solutions de paiement et de livraison associ\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00288 e-con-full carte e-flex e-con e-child\" data-id=\"c00288\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00285 elementor-widget elementor-widget-text-editor\" data-id=\"w00285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"n\">Famille<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00286 elementor-widget elementor-widget-heading\" data-id=\"w00286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing et CRM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00287 elementor-widget elementor-widget-text-editor\" data-id=\"w00287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce, HubSpot, Pipedrive, Zoho, Sellsy, Microsoft Dynamics, et les outils d\u2019e-mailing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00292 e-con-full carte e-flex e-con e-child\" data-id=\"c00292\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00289 elementor-widget elementor-widget-text-editor\" data-id=\"w00289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"n\">Famille<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00290 elementor-widget elementor-widget-heading\" data-id=\"w00290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Publicit\u00e9 et analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00291 elementor-widget elementor-widget-text-editor\" data-id=\"w00291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les outils publicitaires, de chat, de support et feedbacks, les avis clients, les balises de mesure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00296 e-con-full carte e-flex e-con e-child\" data-id=\"c00296\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00293 elementor-widget elementor-widget-text-editor\" data-id=\"w00293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"n\">Famille<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00294 elementor-widget elementor-widget-heading\" data-id=\"w00294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">D\u00e9veloppement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00295 elementor-widget elementor-widget-text-editor\" data-id=\"w00295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les cadres, les serveurs et les h\u00e9bergeurs sur lesquels le site est construit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00304 e-con-full bloc e-flex e-con e-parent\" data-id=\"c00304\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c00303 e-con-full wrap e-flex e-con e-child\" data-id=\"c00303\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00300 elementor-widget elementor-widget-text-editor\" data-id=\"w00300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"cap\">Ce que les crit\u00e8res ne contiennent pas<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00301 elementor-widget elementor-widget-heading\" data-id=\"w00301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aucun crit\u00e8re ne porte <em>sur une personne priv\u00e9e.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00302 elementor-widget elementor-widget-text-editor\" data-id=\"w00302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"chapo\">Les contacts sont des professionnels, identifi\u00e9s par leur fonction au sein d\u2019une entreprise. Aucune donn\u00e9e sensible n&rsquo;est trait\u00e9e. Les personnes dont l\u2019e-mail professionnel est index\u00e9 en sont inform\u00e9es au pr\u00e9alable, un DPO est d\u00e9sign\u00e9 pour les demandes d\u2019acc\u00e8s et d\u2019opposition, et la <a href=\"\/v2\/protection-des-donnees\/\">charte de protection des donn\u00e9es personnelles<\/a> est consultable en ligne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00306 e-con-full bloc mxd-s-772c6004 e-flex e-con e-parent\" data-id=\"c00306\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00305 elementor-widget elementor-widget-text-editor\" data-id=\"w00305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wrap\"><div class=\"rappel\">\n<div>\n<h2>Donnez-nous votre cible en une phrase.<\/h2>\n<p>Nous construisons la liste devant vous, sur vos crit\u00e8res et vos contraintes de territoire, pendant la d\u00e9monstration.<\/p>\n<\/div>\n<div><a class=\"cta-primaire\" href=\"\/v2\/contact-mixdata\/\">R\u00e9server ma web d\u00e9mo<\/a><\/div>\n<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Crit\u00e8res de ciblage Cinq familles de crit\u00e8res, croisables en une seule recherche. Le catalogue d\u00e9passe le millier d\u2019entr\u00e9es, mais ce qui compte est ailleurs : deux crit\u00e8res se croisent sans contrainte d\u2019ordre, et c\u2019est ce croisement qui fabrique une liste que vos concurrents n\u2019ont pas. Tester sur votre cible Voir six ciblages d\u00e9taill\u00e9s Identit\u00e9 &amp; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1175","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tous les crit\u00e8res de ciblage B2B de Mixdata<\/title>\n<meta name=\"description\" content=\"Pr\u00e8s de 1 000 crit\u00e8res \u00e0 croiser : secteur, taille, finances, technologies, signaux d&#039;activit\u00e9, localisation. 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