{"id":2277,"date":"2015-11-15T15:46:30","date_gmt":"2015-11-15T14:46:30","guid":{"rendered":"https:\/\/www.mixdata.com\/blog\/recherche-dentreprises-par-mots-cles-2\/"},"modified":"2026-10-23T10:52:50","modified_gmt":"2026-10-23T08:52:50","slug":"company-keyword-search","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/en\/blog\/company-keyword-search\/","title":{"rendered":"Keyword Search: What Types of Information Should You Look For?"},"content":{"rendered":"<p><strong>Notes on the information\/characteristics we can generally find on a company&#8217;s website, and around which we can run several types of semantic queries:<\/strong><\/p>\n<ul>\n<li>Of course, its products, services\u2026 core business <em>(e.g. query: &#8220;event organiser&#8221;)<\/em><\/li>\n<li>Partners of\/resellers of\/integrators of Microsoft, SAP, IBM, Cegid\u2026<\/li>\n<li>Label, certification, award won, membership of a professional association\/trade body<em> <\/em><\/li>\n<li>Specific status such as start-up, family\/privately owned business, independent company<\/li>\n<li>International focus, e.g. query: &#8220;office in China&#8221;,<\/li>\n<li>Several offices, shops, boutiques, points of sale<\/li>\n<li>Policy and positioning around major values\/principles (CSR, sustainable development, corporate sponsorship\u2026)<\/li>\n<li>News and events (taking part in a trade show, organising an event, a webinar\u2026)<\/li>\n<li>The language\/software used to power certain websites (prestashop, magento, joomla, wordpress, pages jaunes\u2026)\u2026<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What can you find on a company&#8217;s website? Here are the types of semantic queries you can run to target prospects more precisely.<\/p>\n","protected":false},"author":2,"featured_media":1956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_mxd_chapo":"","_mxd_modifie":"","footnotes":""},"categories":[45],"tags":[],"class_list":["post-2277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keyword Search: What Information to Look For - Mixdata<\/title>\n<meta name=\"description\" content=\"Discover the types of information found on a company&#039;s website and the semantic queries that help you target prospects more precisely with Mixdata.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mixdata.com\/en\/blog\/company-keyword-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword Search: What Information to Look For - 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