{"id":2245,"date":"2017-09-26T14:24:53","date_gmt":"2017-09-26T12:24:53","guid":{"rendered":"https:\/\/www.mixdata.com\/blog\/signaux-faibles-prospection-btb-2\/"},"modified":"2026-10-23T10:53:39","modified_gmt":"2026-10-23T08:53:39","slug":"weak-signals-b2b-prospecting","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/en\/blog\/weak-signals-b2b-prospecting\/","title":{"rendered":"How and why should you monitor weak signals?"},"content":{"rendered":"

Did you know? 57% of B2B buying decisions are made before the first contact with a salesperson*.<\/strong> Which is exactly why it pays to be present far earlier! You need to be on the lookout for every stirring that may point to a need at your prospects, so you are on their path at the right moment. So rather than putting on your camouflage gear and hiding in a bush, use the Mixdata tool to detect the famous weak signals<\/strong> and keep watch on your market all year round<\/b>!<\/p>\n

What are weak signals?<\/h2>\n

This concept is well known to economists and data specialists. According to Wikipedia, weak signals are the elements of perception of the environment, opportunities and threats, that should be monitored<\/a>, and that will help you build your strategy in a more predictive way.<\/p>\n

While the era of cold calling seems to be in question, you have to find a way to be present at the moment when your prospects are looking for information or when a new development concerning the company occurs<\/b>.<\/strong> Rely on the official events in the company’s life, in particular those listed by <\/strong>the Bodacc (Bulletin Officiel des Annonces Civiles et Commerciales). Depending on your business, it is up to you to monitor the business signals that matter most to you:<\/p>\n