{"id":2244,"date":"2017-09-29T13:01:18","date_gmt":"2017-09-29T11:01:18","guid":{"rendered":"https:\/\/www.mixdata.com\/blog\/efficacite-commerciale-locam-2\/"},"modified":"2026-10-23T10:51:52","modified_gmt":"2026-10-23T08:51:52","slug":"locam-case-study","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/en\/blog\/locam-case-study\/","title":{"rendered":"Locam Case Study: &ldquo;Boosting sales effectiveness with Mixdata!&rdquo;"},"content":{"rendered":"<p>Baptiste Magrit, Sales Development Support Manager at Locam, shares his testimonial here on how the Sales teams use Mixdata: B2B prospecting, sales effectiveness, identifying partners, and so on.<\/p>\n<p><a href=\"http:\/\/www.locam.fr\"><img decoding=\"async\" alt=\"Locam\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/logo-locam-e1506435552407.png\"\/><\/a><\/p>\n<h2> What does Locam do today?<\/h2>\n<p>A subsidiary of the Credit Agricole Group, we have specialised in financing professional equipment for 40 years (B2B). We offer financing solutions that complement the banking model [financial leasing, lease-purchase &amp; credit.]<br \/>\n<strong>Our business is to support and accelerate the growth of our partners&rsquo; sales<\/strong>.<\/p>\n<p>How? By mobilising our teams of experts to manage and integrate financing solutions into their sales model.<br \/>\n<strong>Whatever their field of activity, we bring our expertise and support to help them find new growth levers<\/strong>.<\/p>\n<p>All equipment from &euro;300 excl. VAT, over 12 to 60 months, can be financed by LOCAM<\/p>\n<p><a href=\"http:\/\/www.locam.fr\" title=\"Locam\"><img decoding=\"async\" alt=\"Locam\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/VISUEL-JE-NACHETE-PLUS-JE-LOUE-e1506436937413.jpg\"\/><\/a><\/p>\n<h2>What are the typical profiles of your partners, and how do you identify them?<\/h2>\n<p>We address multiple profiles: from the start-up, through the SME, to the multinational. <strong>Our core target is mainly companies that offer goods and services to a professional clientele (tangible or intangible)<\/strong>.<\/p>\n<p>We target companies whose sales model is based on a usage logic (where using an asset takes precedence over owning it). The principle consists in replacing the traditional sale with the rental of equipment, enriched with associated services.<\/p>\n<p>A model perfectly suited to equipment that becomes obsolete quickly and needs regular renewal.<\/p>\n<h2>Why did you choose Mixdata for your prospecting activity?<\/h2>\n<p>When it comes to prospecting, our teams face two challenges:<\/p>\n<ul>\n<li>The first is to<strong> identify targets that fit a B2B approach<\/strong>. Since the legal criteria don&rsquo;t allow this, the notion of keywords on prospects&rsquo; websites strikes us as the most reliable information.<\/li>\n<li>The second is to <strong>obtain information on the people to contact<\/strong>. Here again, not only the legal information but operational contacts to make it easier to arrange meetings, which are often difficult with a professional target.<br \/>\nOn both of these dimensions, Mixdata stands out from the other players on the market. Its added value lies in giving value to &ldquo;Data&rdquo; to <strong>allow companies such as LOCAM to gain in performance and effectiveness<\/strong>.<\/li>\n<\/ul>\n<h2>Any final word?<\/h2>\n<p>Mixdata is a tool our sales force appreciates because it meets today&rsquo;s needs: mobility, a simple interface, the ability to create portfolios and alerts&hellip; all in a start-up spirit, with a genuine availability of the teams to support us.<\/p>\n<p>For more information about Locam: <a href=\"http:\/\/www.locam.fr\" title=\"Locam.fr\">www.locam.fr<\/a><\/p>\n<p><strong>To gain in sales effectiveness and performance with Mixdata, <a href=\"https:\/\/www.mixdata.com\/en\/contact\/\">contact us<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Baptiste Magrit, Sales Development Support Manager at Locam, shares how his Sales teams use Mixdata for B2B prospecting, sales effectiveness and partner identification.<\/p>\n","protected":false},"author":2,"featured_media":596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_mxd_chapo":"","_mxd_modifie":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-2244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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