{"id":2241,"date":"2017-10-24T21:21:52","date_gmt":"2017-10-24T19:21:52","guid":{"rendered":"https:\/\/www.mixdata.com\/blog\/smarketing-commerciaux-marketing-2\/"},"modified":"2026-10-23T10:53:19","modified_gmt":"2026-10-23T08:53:19","slug":"smarketing-align-sales-marketing","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/en\/blog\/smarketing-align-sales-marketing\/","title":{"rendered":"Smarketing: 4 tips to align your Sales and Marketing teams"},"content":{"rendered":"<p>In a small company, it&#8217;s easy to <strong>put a Smarketing strategy in place<\/strong> (aligning Marketing and Sales), because the same people often wear both hats. But as soon as the company grows, the teams aren&#8217;t always on the same wavelength, and in the most extreme cases they can even be in conflict.<\/p>\n<p>Each has its own metrics and its own way of seeing things\u2026 and yet their goal is the same: <strong>generate more leads and, ultimately, more sales<\/strong>! So how do you align your sales and marketing teams? Here are a few <strong>Smarketing best practices<\/strong> to adopt so you can grow your revenue by working together effectively.<\/p>\n<h2>Hold regular meetings between the teams<\/h2>\n<p>If you want to move towards shared goals, it&#8217;s essential to <a href=\"https:\/\/www.mixdata.com\/en\/blog\/sales-marketing-dialogue\/\" title=\"Why dialogue between Sales and Marketing matters\">share your processes, resources and best practices from the outset<\/a>. <strong>Set up meetings<\/strong> every week or fortnight and <strong>keep a close eye on the metrics<\/strong> for lead generation, calls made, emails sent, appointments booked\u2026 and of course the conversion of prospects into clients.<\/p>\n<p><a href=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/runion-sales-marketing-smarketing.jpg\"><img decoding=\"async\" alt=\"sales marketing smarketing meeting\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/runion-sales-marketing-smarketing.jpg\"\/><\/a><\/p>\n<p>Ideally, the Marketing people should make themselves available at any time for urgent advice. And the other way round, <strong>listening in on the sales reps&#8217; calls<\/strong> can help Marketing come up with new ideas for content, targeting or products.<\/p>\n<p>Don&#8217;t forget <strong>informal events<\/strong> (leaving drinks, trade shows) to really swap best practices and off-the-record information.<\/p>\n<h2>Share the content-creation and targeting process<\/h2>\n<p>It&#8217;s very important for Marketing teams to get <strong>regular feedback from the sales reps<\/strong>: they&#8217;re the ones in direct contact with the customer, the ones who gather criticism and suggestions. Ideal material for coming up with new content ideas! For example, if users don&#8217;t understand a new product well, Marketing can create an infographic or a video tutorial to <strong>make it easier to get started.<\/strong><\/p>\n<p>Likewise, the Sales teams will provide very relevant information and tips for <strong>fine-tuning your targeting<\/strong>. Use shared documents (Google Drive, Trello for project management) to jot down your ideas and divide up the work.<\/p>\n<h2>Keep teams informed of news and events, and get everyone involved<\/h2>\n<p>A simple tip: create an email alias so that all the marketing and sales teams <strong>receive the same information at the same time.<\/strong><\/p>\n<p>Use a <strong>shared calendar<\/strong> to flag upcoming promotions, webinars, product launches and so on. Be sure to include any URLs (event registration, landing page) and a detailed description of the operation. You&#8217;ll no longer be able to say you didn&#8217;t know\u2026<\/p>\n<p>Marketing teams can <strong>write a<\/strong> <strong>blog post under the name of one of the sales reps<\/strong>: just interview them and then write up what they say. That lets the rep send the article to their prospects to build rapport and credibility with them.<\/p>\n<h2>Centralise resources and build on a shared tool<\/h2>\n<p>Marketing teams produce <strong>statistics and studies<\/strong> that are very useful for your sales pitch: from infographics to case studies, you can reuse this content to convince your prospects of the value of working with you.<\/p>\n<p>Tools like Mixdata let:<\/p>\n<p>&gt; <strong>Marketing teams<\/strong> source highly targeted leads that export automatically to the CRM or marketing automation tool, and benefit from instant <strong><a href=\"https:\/\/www.mixdata.com\/en\/blog\/fundraising-targeting-criterion\/\" title=\"Understanding your market: fundraising rounds\">market studies and firmographics<\/a><\/strong> to generate quality content and better understand the commercial environment.<\/p>\n<p>&gt; <strong>Sales teams<\/strong> benefit from in-depth prospect knowledge, an <a href=\"https:\/\/www.mixdata.com\/en\/blog\/weak-signals-b2b-prospecting\/\" title=\"How and why to monitor weak signals\"><strong>alerting system to react quickly to business signals<\/strong><\/a>, and the ability to follow their targeting hunches as they go, all within a structured space.<\/p>\n<p>To align sales activity with Marketing, why not start by <strong>equipping them with one and the same tool?<\/strong><\/p>\n<p><a href=\"https:\/\/www.mixdata.com\/en\/contact\/\"><strong>Call us now for a free demo!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a company grows, Sales and Marketing can drift apart. Here are four Smarketing best practices to align the two teams and grow your revenue.<\/p>\n","protected":false},"author":2,"featured_media":660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_mxd_chapo":"","_mxd_modifie":"","footnotes":""},"categories":[46],"tags":[],"class_list":["post-2241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-sales-efficiency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smarketing: 4 Tips to Align Sales and Marketing - Mixdata<\/title>\n<meta name=\"description\" content=\"Discover four Smarketing best practices to align your Sales and Marketing teams, generate more leads and grow your revenue by working together effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mixdata.com\/en\/blog\/smarketing-align-sales-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smarketing: 4 Tips to Align Sales and Marketing - Mixdata\" \/>\n<meta property=\"og:description\" content=\"Discover four Smarketing best practices to align your Sales and Marketing teams, generate more leads and grow your revenue by working together effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mixdata.com\/en\/blog\/smarketing-align-sales-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Mixdata\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-24T19:21:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T08:53:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/runion-sales-marketing-smarketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"clement nazar-seo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"clement nazar-seo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smarketing-align-sales-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smarketing-align-sales-marketing\\\/\"},\"author\":{\"name\":\"clement nazar-seo\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/#\\\/schema\\\/person\\\/1b5305929af929e1c18f0cd9e1587151\"},\"headline\":\"Smarketing: 4 tips to align your Sales and Marketing teams\",\"datePublished\":\"2017-10-24T19:21:52+00:00\",\"dateModified\":\"2026-10-23T08:53:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smarketing-align-sales-marketing\\\/\"},\"wordCount\":603,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smarketing-align-sales-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/runion-sales-marketing-smarketing.jpg\",\"articleSection\":[\"B2B Sales Efficiency\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smarketing-align-sales-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smarketing-align-sales-marketing\\\/\",\"url\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smarketing-align-sales-marketing\\\/\",\"name\":\"Smarketing: 4 Tips to Align Sales and Marketing - 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