{"id":2240,"date":"2017-10-31T18:22:02","date_gmt":"2017-10-31T17:22:02","guid":{"rendered":"https:\/\/www.mixdata.com\/blog\/base-de-donnees-entreprises-et-crm-2\/"},"modified":"2026-10-23T10:53:21","modified_gmt":"2026-10-23T08:53:21","slug":"company-database-optimise-crm","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/","title":{"rendered":"Company database: 3 steps to optimise your CRM"},"content":{"rendered":"<p>Whether you&#8217;re a sales director or a sales manager, you can <strong>help your teams be more effective in their prospecting<\/strong>. Here are 3 steps to follow to <strong>optimise your CRM<\/strong> and build a company database worthy of the name.<\/p>\n<h4>1. Clean and requalify your client file<\/h4>\n<p>Have you been using <strong>the same file<\/strong> for years? It might be time to refresh it! Especially if your sales reps complain about the many poorly filled-in contacts, or even a high proportion of people who have left the company. Inevitably, this bad information has a negative effect on your sales prospecting\u2026<\/p>\n<p>You probably don&#8217;t have time to go trawling the web to update all this information. Good news: <a href=\"http:\/\/unbouncepages.com\/mixdata-btob-7\/?utm_source=Article%20optimisation%20CRM&amp;utm_medium=visuel&amp;utm_campaign=analyse%20base%20clients\"><strong>Mixdata can do it for you<\/strong><\/a>!<\/p>\n<p>We help you <strong>clean, dust off and enrich your data<\/strong> that&#8217;s lacking freshness, and update your CRM.<\/p>\n<p>Among the bespoke services we offer:<\/p>\n<ul>\n<li><strong>updating<\/strong> the accounts and contacts in your database<\/li>\n<li><strong>enriching<\/strong> your database with new contacts, job functions and points of contact<\/li>\n<li><strong>legal and financial data<\/strong> (revenue, headcount, NAF, etc.)<\/li>\n<li>or any information drawn from our <strong>900 Smart Data criteria<\/strong>: technologies used on the company&#8217;s website, e-commerce or not, precise activity (keywords), language versions, and so on.<\/li>\n<\/ul>\n<h4>2. Find new, similar prospects<\/h4>\n<p>Another significant benefit of cleaning your CRM database is being able to <strong>analyse the precise characteristics of your clients<\/strong>: revenue, headcount, date of incorporation, international activity, digital maturity, capacity for innovation, and so on.<\/p>\n<p>At Mixdata, <strong>we analyse and audit your database against 15 criteria<\/strong> using data drawn from Big Data. This lets you identify your strategic accounts and <strong>prioritise your prospecting towards &#8220;twin&#8221; accounts<\/strong>.<\/p>\n<p>It&#8217;s then up to you to showcase your knowledge of one particular sector to <strong>convince your new prospects of your experience<\/strong> and convert them more effectively.<\/p>\n<p><a href=\"http:\/\/unbouncepages.com\/mixdata-btob-7\/?utm_source=ArticleBlog&amp;utm_medium=CTA\"><img decoding=\"async\" alt=\"analysing and auditing a client and prospect database sales team B2B prospecting CRM\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/analyse-audit-base-clients-prospects-quipe-commerciale-prospection-btob.png\"\/><\/a><\/p>\n<p>Thanks to Mixdata, you can also <strong>launch ultra-targeted campaigns<\/strong> on precise criteria. Our sales prospecting tool is ideal for finding new prospects, including in niche sectors. By pairing these campaigns with your Inbound Marketing strategy and your inbound calls, you make sure your pipe stays full.<\/p>\n<h4>3. Use your CRM well<\/h4>\n<p>To set a course and be able to <strong>steer your sales team&#8217;s results<\/strong>, you&#8217;ve probably set SMART objectives. And to reach them, you need a certain volume of new prospects, then phone calls and possibly face-to-face meetings.<\/p>\n<p>With Mixdata, you can provide these <strong>B2B prospecting inputs for a whole network of agencies<\/strong> if you wish! It&#8217;s up to you to dispatch the contacts well so you feed prospects to all your sales teams.<\/p>\n<p>What&#8217;s more, <strong>connectors exist between Mixdata and the main CRMs<\/strong> on the market (Salesforce, Pipedrive, Hubspot, etc.). In a single click, you&#8217;ll be able to create pipelines or leads automatically, or add new accounts. The new prospects you&#8217;ve identified will be exported straight into your CRM (legal and financial information, contacts and contact details, etc.). And there you go, like magic!<\/p>\n<p>In conclusion, your CRM tool can help you prospect more effectively by distributing contacts across your sales team. And with Mixdata, you can also <strong>uncover perfectly targeted new prospects to feed your CRM continuously<\/strong>. So <a href=\"https:\/\/www.mixdata.com\/en\/contact\/\">get in touch now<\/a> for a free demo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you&#8217;re a sales director or manager, these three steps help you clean, enrich and optimise your CRM to build a company database worthy of the name.<\/p>\n","protected":false},"author":2,"featured_media":658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_mxd_chapo":"","_mxd_modifie":"","footnotes":""},"categories":[48,45],"tags":[],"class_list":["post-2240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-data-science","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Company Database: 3 Steps to Optimise Your CRM - Mixdata<\/title>\n<meta name=\"description\" content=\"Three practical steps to clean, enrich and optimise your CRM, build a solid company database and find perfectly targeted new B2B prospects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Company Database: 3 Steps to Optimise Your CRM - Mixdata\" \/>\n<meta property=\"og:description\" content=\"Three practical steps to clean, enrich and optimise your CRM, build a solid company database and find perfectly targeted new B2B prospects.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Mixdata\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-31T17:22:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T08:53:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/analyse-audit-base-clients-prospects-quipe-commerciale-prospection-btob.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"clement nazar-seo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"clement nazar-seo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/company-database-optimise-crm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/company-database-optimise-crm\\\/\"},\"author\":{\"name\":\"clement nazar-seo\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/#\\\/schema\\\/person\\\/1b5305929af929e1c18f0cd9e1587151\"},\"headline\":\"Company database: 3 steps to optimise your CRM\",\"datePublished\":\"2017-10-31T17:22:02+00:00\",\"dateModified\":\"2026-10-23T08:53:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/company-database-optimise-crm\\\/\"},\"wordCount\":536,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/company-database-optimise-crm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/analyse-audit-base-clients-prospects-quipe-commerciale-prospection-btob.png\",\"articleSection\":[\"B2B Data Science\",\"Features\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/company-database-optimise-crm\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/company-database-optimise-crm\\\/\",\"url\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/company-database-optimise-crm\\\/\",\"name\":\"Company Database: 3 Steps to Optimise Your CRM - Mixdata\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/company-database-optimise-crm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/company-database-optimise-crm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/analyse-audit-base-clients-prospects-quipe-commerciale-prospection-btob.png\",\"datePublished\":\"2017-10-31T17:22:02+00:00\",\"dateModified\":\"2026-10-23T08:53:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/#\\\/schema\\\/person\\\/1b5305929af929e1c18f0cd9e1587151\"},\"description\":\"Three practical steps to clean, enrich and optimise your CRM, build a solid company database and find perfectly targeted new B2B prospects.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/company-database-optimise-crm\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/company-database-optimise-crm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/company-database-optimise-crm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/analyse-audit-base-clients-prospects-quipe-commerciale-prospection-btob.png\",\"contentUrl\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/analyse-audit-base-clients-prospects-quipe-commerciale-prospection-btob.png\",\"width\":300,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/company-database-optimise-crm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Company database: 3 steps to optimise your CRM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/\",\"name\":\"Mixdata\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/#\\\/schema\\\/person\\\/1b5305929af929e1c18f0cd9e1587151\",\"name\":\"clement nazar-seo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g\",\"caption\":\"clement nazar-seo\"},\"url\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/author\\\/clementnazar-seo-eu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Company Database: 3 Steps to Optimise Your CRM - Mixdata","description":"Three practical steps to clean, enrich and optimise your CRM, build a solid company database and find perfectly targeted new B2B prospects.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/","og_locale":"en_US","og_type":"article","og_title":"Company Database: 3 Steps to Optimise Your CRM - Mixdata","og_description":"Three practical steps to clean, enrich and optimise your CRM, build a solid company database and find perfectly targeted new B2B prospects.","og_url":"https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/","og_site_name":"Mixdata","article_published_time":"2017-10-31T17:22:02+00:00","article_modified_time":"2026-10-23T08:53:21+00:00","og_image":[{"width":300,"height":200,"url":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/analyse-audit-base-clients-prospects-quipe-commerciale-prospection-btob.png","type":"image\/png"}],"author":"clement nazar-seo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"clement nazar-seo","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/#article","isPartOf":{"@id":"https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/"},"author":{"name":"clement nazar-seo","@id":"https:\/\/www.mixdata.com\/en\/#\/schema\/person\/1b5305929af929e1c18f0cd9e1587151"},"headline":"Company database: 3 steps to optimise your CRM","datePublished":"2017-10-31T17:22:02+00:00","dateModified":"2026-10-23T08:53:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/"},"wordCount":536,"commentCount":0,"image":{"@id":"https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/analyse-audit-base-clients-prospects-quipe-commerciale-prospection-btob.png","articleSection":["B2B Data Science","Features"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/","url":"https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/","name":"Company Database: 3 Steps to Optimise Your CRM - Mixdata","isPartOf":{"@id":"https:\/\/www.mixdata.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/#primaryimage"},"image":{"@id":"https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/analyse-audit-base-clients-prospects-quipe-commerciale-prospection-btob.png","datePublished":"2017-10-31T17:22:02+00:00","dateModified":"2026-10-23T08:53:21+00:00","author":{"@id":"https:\/\/www.mixdata.com\/en\/#\/schema\/person\/1b5305929af929e1c18f0cd9e1587151"},"description":"Three practical steps to clean, enrich and optimise your CRM, build a solid company database and find perfectly targeted new B2B prospects.","breadcrumb":{"@id":"https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/#primaryimage","url":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/analyse-audit-base-clients-prospects-quipe-commerciale-prospection-btob.png","contentUrl":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/analyse-audit-base-clients-prospects-quipe-commerciale-prospection-btob.png","width":300,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/www.mixdata.com\/en\/blog\/company-database-optimise-crm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mixdata.com\/en\/"},{"@type":"ListItem","position":2,"name":"Company database: 3 steps to optimise your CRM"}]},{"@type":"WebSite","@id":"https:\/\/www.mixdata.com\/en\/#website","url":"https:\/\/www.mixdata.com\/en\/","name":"Mixdata","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mixdata.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mixdata.com\/en\/#\/schema\/person\/1b5305929af929e1c18f0cd9e1587151","name":"clement nazar-seo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g","caption":"clement nazar-seo"},"url":"https:\/\/www.mixdata.com\/en\/blog\/author\/clementnazar-seo-eu\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/posts\/2240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/comments?post=2240"}],"version-history":[{"count":2,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/posts\/2240\/revisions"}],"predecessor-version":[{"id":2462,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/posts\/2240\/revisions\/2462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/media\/658"}],"wp:attachment":[{"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/media?parent=2240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/categories?post=2240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/tags?post=2240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}