{"id":2239,"date":"2017-11-21T17:19:03","date_gmt":"2017-11-21T16:19:03","guid":{"rendered":"https:\/\/www.mixdata.com\/blog\/smart-data-ameliorer-sourcing-fichiers-entreprises-2\/"},"modified":"2026-10-23T10:52:07","modified_gmt":"2026-10-23T08:52:07","slug":"smart-data-company-sourcing","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/","title":{"rendered":"Company lists: how to improve your sourcing with Smart Data"},"content":{"rendered":"

Do your sales teams have a hearty appetite for leads? Then you almost certainly need high-quality company lists<\/strong> to feed your prospecting. Today, Smart Data lets you work with finer, more relevant targeting, drawing on continuously updated data streams from multiple online sources to help you find that needle in a haystack. It makes you wonder: how on earth did we build company lists before Smart Data?<\/p>\n

Here are a few examples of targets that are hard to pin down with basic criteria: innovative companies, companies doing business with China, Russia or Ukraine, companies selling specific equipment in niche sectors, family businesses, online retailers offering specific technical products.<\/em>\u2026<\/p>\n

None of these examples quite fit? No problem, feel free to challenge us<\/a>!<\/p>\n

How do you target innovative companies?<\/h2>\n

Are you an accountancy firm, a bank, an insurance company, a recruitment agency or a funding consultancy, and would you like innovative companies among your clients?<\/strong> How do you find these prospects, and which criteria should you use?<\/p>\n

With our tool that scans the entire web, we “mix the data” by looking for:
\n\u2013 companies that file patents<\/a> or trademarks
\n\u2013 start-ups and young innovative companies, thanks to our semantic search
\n\u2013 companies with an R&D department or related functions
\n\u2013 or even companies that report R&D costs on their balance sheet!<\/p>\n

How do you target companies that do business with China?<\/h2>\n

Are you a CDN software vendor, a translation company, a training provider or a development consultancy? You will be looking for companies that operate internationally, with China, say.<\/p>\n

\"smart<\/a><\/p>\n

Before:<\/h3>\n

In truth, you had few options beyond the chamber of commerce or some official body. And good luck getting up-to-date lists!<\/p>\n

After:<\/h3>\n

Our tool crawls the entire web and can identify:
\n> companies with a Chinese-language version of their website
\n> companies that mention their sites, offices or shops\u2026 in China on their website
\n> companies with job titles including “China” in their org chart
\n> companies recruiting with wording such as “travel to China required”, for example<\/p>\n

A bit more interesting than a run-of-the-mill company list, don’t you think?<\/p>\n

How do you find companies selling equipment in a niche market?<\/h2>\n

If you are after new company lists in a specific ecosystem, craft breweries, swimming-pool installers or drone manufacturers, your hunting ground is limited. So how do you find this precious information?<\/p>\n

Before:<\/h3>\n

It was rather difficult, because these companies are often scattered across several NAF codes. Since the NAF code is assigned when the company is created, it does not always reflect how the business has since diversified. You can run searches on this legacy criterion, but you will then face very time-consuming manual checking and sourcing.<\/p>\n

After:<\/h3>\n

Thanks to its semantic approach, Mixdata lets you identify every company selling specific equipment, to which you can then apply the NAF filter. And where the NAF code falls short, semantics deliver excellent results!<\/p>\n

How do you identify family businesses?<\/h2>\n

Here too, ready-made company lists simply do not exist anywhere. This query may appeal to training providers with dedicated programmes, consultancies, banks, insurers, accountants and the trade press.<\/p>\n

Before:<\/h3>\n

Well\u2026 it was almost impossible \ud83d\ude42<\/p>\n

After:<\/h3>\n

Once again, semantic search is what lets you find the right prospects, namely the companies that describe themselves as a “family business, family group or family company”<\/a> on their websites. The Mixdata tool also looks for every company whose legal name contains phrases such as “et fils” (and sons) or “p\u00e8re et fils” (father and sons). Finally, you can analyse directors’ surnames to enrich these results further still.<\/p>\n

How do you target online retailers selling drones?<\/h2>\n

Even for a query this specific, Mixdata can find you new contacts. Do you run a marketplace<\/a>? Are you a shipping or delivery player? Do you supply packaging? We can find companies that sell drones for you!<\/p>\n

Before:<\/h3>\n

Google is your friend. You could start with a search there, then check site after site to confirm they really were online retailers. Next you would glance at the terms and conditions to see which delivery services each company offered. A manual, hugely time-consuming process\u2026<\/p>\n

After:<\/h3>\n

Our tool first runs a semantic search to select the “drone” product and its ecosystem. Then we apply an “online retailer” selection<\/a> followed by a Colissimo selection to pinpoint a very precise segment. All that is left is to export the data. Easy as one, two, three!<\/p>\n

\"smart<\/a>
\n<\/a>
\nLooking for highly precise company lists for your B2B prospecting? Let’s book a live demo<\/a> and challenge us!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Innovative companies, firms trading with China, family businesses, niche online retailers: see how Smart Data lets you source company lists that basic criteria could never reach.<\/p>\n","protected":false},"author":2,"featured_media":588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_mxd_chapo":"","_mxd_modifie":"","footnotes":""},"categories":[48,45],"tags":[],"class_list":["post-2239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-data-science","category-features"],"yoast_head":"\nImprove company list sourcing with Smart Data - Mixdata<\/title>\n<meta name=\"description\" content=\"Innovative firms, companies trading with China, family businesses, niche retailers: see how Smart Data sources the company lists basic criteria miss.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve company list sourcing with Smart Data - Mixdata\" \/>\n<meta property=\"og:description\" content=\"Innovative firms, companies trading with China, family businesses, niche retailers: see how Smart Data sources the company lists basic criteria miss.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/\" \/>\n<meta property=\"og:site_name\" content=\"Mixdata\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-21T16:19:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T08:52:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/business-chine.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"259\" \/>\n\t<meta property=\"og:image:height\" content=\"194\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"clement nazar-seo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"clement nazar-seo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smart-data-company-sourcing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smart-data-company-sourcing\\\/\"},\"author\":{\"name\":\"clement nazar-seo\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/#\\\/schema\\\/person\\\/1b5305929af929e1c18f0cd9e1587151\"},\"headline\":\"Company lists: how to improve your sourcing with Smart Data\",\"datePublished\":\"2017-11-21T16:19:03+00:00\",\"dateModified\":\"2026-10-23T08:52:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smart-data-company-sourcing\\\/\"},\"wordCount\":761,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smart-data-company-sourcing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/business-chine.jpg\",\"articleSection\":[\"B2B Data Science\",\"Features\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smart-data-company-sourcing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smart-data-company-sourcing\\\/\",\"url\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smart-data-company-sourcing\\\/\",\"name\":\"Improve company list sourcing with Smart Data - Mixdata\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smart-data-company-sourcing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smart-data-company-sourcing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/business-chine.jpg\",\"datePublished\":\"2017-11-21T16:19:03+00:00\",\"dateModified\":\"2026-10-23T08:52:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/#\\\/schema\\\/person\\\/1b5305929af929e1c18f0cd9e1587151\"},\"description\":\"Innovative firms, companies trading with China, family businesses, niche retailers: see how Smart Data sources the company lists basic criteria miss.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smart-data-company-sourcing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smart-data-company-sourcing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smart-data-company-sourcing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/business-chine.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/business-chine.jpg\",\"width\":259,\"height\":194},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/smart-data-company-sourcing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Company lists: how to improve your sourcing with Smart Data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/\",\"name\":\"Mixdata\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/#\\\/schema\\\/person\\\/1b5305929af929e1c18f0cd9e1587151\",\"name\":\"clement nazar-seo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g\",\"caption\":\"clement nazar-seo\"},\"url\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/author\\\/clementnazar-seo-eu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Improve company list sourcing with Smart Data - Mixdata","description":"Innovative firms, companies trading with China, family businesses, niche retailers: see how Smart Data sources the company lists basic criteria miss.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/","og_locale":"en_US","og_type":"article","og_title":"Improve company list sourcing with Smart Data - Mixdata","og_description":"Innovative firms, companies trading with China, family businesses, niche retailers: see how Smart Data sources the company lists basic criteria miss.","og_url":"https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/","og_site_name":"Mixdata","article_published_time":"2017-11-21T16:19:03+00:00","article_modified_time":"2026-10-23T08:52:07+00:00","og_image":[{"width":259,"height":194,"url":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/business-chine.jpg","type":"image\/jpeg"}],"author":"clement nazar-seo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"clement nazar-seo","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/#article","isPartOf":{"@id":"https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/"},"author":{"name":"clement nazar-seo","@id":"https:\/\/www.mixdata.com\/en\/#\/schema\/person\/1b5305929af929e1c18f0cd9e1587151"},"headline":"Company lists: how to improve your sourcing with Smart Data","datePublished":"2017-11-21T16:19:03+00:00","dateModified":"2026-10-23T08:52:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/"},"wordCount":761,"commentCount":0,"image":{"@id":"https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/business-chine.jpg","articleSection":["B2B Data Science","Features"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/","url":"https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/","name":"Improve company list sourcing with Smart Data - Mixdata","isPartOf":{"@id":"https:\/\/www.mixdata.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/#primaryimage"},"image":{"@id":"https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/business-chine.jpg","datePublished":"2017-11-21T16:19:03+00:00","dateModified":"2026-10-23T08:52:07+00:00","author":{"@id":"https:\/\/www.mixdata.com\/en\/#\/schema\/person\/1b5305929af929e1c18f0cd9e1587151"},"description":"Innovative firms, companies trading with China, family businesses, niche retailers: see how Smart Data sources the company lists basic criteria miss.","breadcrumb":{"@id":"https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/#primaryimage","url":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/business-chine.jpg","contentUrl":"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/business-chine.jpg","width":259,"height":194},{"@type":"BreadcrumbList","@id":"https:\/\/www.mixdata.com\/en\/blog\/smart-data-company-sourcing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mixdata.com\/en\/"},{"@type":"ListItem","position":2,"name":"Company lists: how to improve your sourcing with Smart Data"}]},{"@type":"WebSite","@id":"https:\/\/www.mixdata.com\/en\/#website","url":"https:\/\/www.mixdata.com\/en\/","name":"Mixdata","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mixdata.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mixdata.com\/en\/#\/schema\/person\/1b5305929af929e1c18f0cd9e1587151","name":"clement nazar-seo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8cb74cdf1091a954ddca89ba7038cae3c00ab7aff9b7294c87496e630c796294?s=96&d=mm&r=g","caption":"clement nazar-seo"},"url":"https:\/\/www.mixdata.com\/en\/blog\/author\/clementnazar-seo-eu\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/posts\/2239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/comments?post=2239"}],"version-history":[{"count":3,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/posts\/2239\/revisions"}],"predecessor-version":[{"id":2434,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/posts\/2239\/revisions\/2434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/media\/588"}],"wp:attachment":[{"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/media?parent=2239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/categories?post=2239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/tags?post=2239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}