{"id":2238,"date":"2017-11-26T22:12:28","date_gmt":"2017-11-26T21:12:28","guid":{"rendered":"https:\/\/www.mixdata.com\/blog\/sales-intelligence-prospection-btob-2\/"},"modified":"2026-10-23T10:52:56","modified_gmt":"2026-10-23T08:52:56","slug":"sales-intelligence-b2b-prospecting","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/en\/blog\/sales-intelligence-b2b-prospecting\/","title":{"rendered":"Sales Intelligence to Power Your B2B Prospecting"},"content":{"rendered":"

B2B prospecting has changed a great deal in recent years and, in an economic climate of fierce competition and sometimes long sales cycles, the databases of the 21st century must offer far more than a simple directory of companies.<\/p>\n

With Sales Intelligence, you\u2019ll help your sales reps adapt to new selling techniques, find better-qualified leads and improve their B2B prospecting<\/strong>.<\/p>\n

\"sales<\/a>
\n<\/a><\/p>\n

Sales Intelligence and the 3.0 Sales Rep<\/h2>\n

What\u2019s the definition of Sales Intelligence<\/strong>? It\u2019s the full set of tools and techniques used to collect and process relevant information about your customers and prospects, and to support business development for B2B companies<\/strong>.<\/p>\n

We\u2019re a long way from selling as it used to be: your sales teams won\u2019t be replaced by robots any time soon, but they will need to adapt to new practices and tools<\/strong>. The 1.0 sales rep who waited for inbound calls or did the rounds of their favourite customers belongs to a bygone era.<\/p>\n

Today\u2019s sales rep must adapt to the way their job is changing and use the latest technology to improve how they work. It\u2019s up to you to give them the right tools to boost their motivation.<\/p>\n

Sales Intelligence to Identify New Sales Opportunities<\/h2>\n

Your sales teams are great and already know how to source new prospects<\/strong><\/a>. Your inbound marketing strategy is starting to pay off, but the leads don\u2019t always meet your expectations and, above all, there aren\u2019t enough of them.<\/p>\n

Refocus your B2B prospecting: with the Mixdata tool, you can easily identify your priority targets and work on all those accounts that never request information through inbound marketing<\/strong>.<\/p>\n

* If you\u2019re a delivery service provider, you\u2019ll find companies with shipping needs, or quite simply online sellers<\/a>.<\/em><\/p>\n

* If you\u2019re a digital agency, you\u2019ll find companies whose websites have outdated copyright dates, or those with a digital maturity to improve<\/a>.<\/em><\/p>\n

* If you\u2019re a software vendor, you\u2019ll find the companies using your competitors\u2019 products.<\/em><\/p>\n

* If you\u2019re a bank, you\u2019ll find innovative companies, those working internationally, those holding specific accreditations\u2026<\/em><\/p>\n

But Mixdata\u2019s other real strength is that the tool can detect buying signals<\/strong><\/a> and tell you when to contact the right person at the right time\u2026 though it\u2019s still up to you to know which product\/service to pitch!<\/p>\n

* This company is currently hiring a new CFO\u2026 My turn to act!<\/em><\/p>\n

* This company is relocating\u2026 My turn to act!<\/em><\/p>\n

* This company now has 5 sales reps\u2026 My turn to act!<\/em><\/p>\n

* This company now runs an e-commerce site\u2026 My turn to act!<\/em><\/p>\n

* This company is the spitting image of the customer I signed yesterday\u2026 My turn to act!<\/em><\/p>\n

Make Your B2B Prospecting Easier with Sales Intelligence<\/h2>\n

Because yes, Sales Intelligence is transforming the sales role. Even if you\u2019ve already identified interesting companies for your \u201ccold calls\u201d, even if you\u2019re already generating inbound leads, Mixdata lets you go further in understanding your prospects<\/strong> and the market you\u2019re targeting<\/strong>.<\/p>\n

You get a complete view of your target market, its players and their points of contact. You uncover hidden prospects that were previously unknown. You identify a core-target account and get all its \u201ctwins<\/strong>\u201d in a few clicks. A new player appears in the market? You\u2019re alerted straight away!<\/p>\n

If you too want a well-stocked pipeline, for smoother and more effective prospecting, try our B2B sales acceleration tool <\/a>now!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

B2B prospecting has changed. See how Sales Intelligence helps your reps find better-qualified leads, spot buying signals and understand the market they want to win.<\/p>\n","protected":false},"author":2,"featured_media":1831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_mxd_chapo":"","_mxd_modifie":"","footnotes":""},"categories":[46],"tags":[],"class_list":["post-2238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-sales-efficiency"],"yoast_head":"\nSales Intelligence to Power Your B2B Prospecting - Mixdata<\/title>\n<meta name=\"description\" content=\"See how Sales Intelligence helps your sales reps find qualified leads, detect buying signals and understand the market they want to win.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mixdata.com\/en\/blog\/sales-intelligence-b2b-prospecting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Intelligence to Power Your B2B Prospecting - 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