{"id":2237,"date":"2017-12-05T16:24:06","date_gmt":"2017-12-05T15:24:06","guid":{"rendered":"https:\/\/www.mixdata.com\/blog\/agence-digitale-prospection-btob-2\/"},"modified":"2026-10-23T10:52:37","modified_gmt":"2026-10-23T08:52:37","slug":"digital-agencies-b2b-prospecting","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/en\/blog\/digital-agencies-b2b-prospecting\/","title":{"rendered":"Digital Agencies, Find Your Next Clients!"},"content":{"rendered":"<p>As MD or <strong>head of business development at a digital agency<\/strong>, you need to find new prospects likely to need your services, whether you specialise in SEO or B2B lead generation.<\/p>\n<p>But your usual prospecting files quickly reach their limits: NAF codes are not enough, and you cannot inspect every website one by one to check how effective it is. Fortunately, <strong>Mixdata decodes website source code for you and helps you measure a company&#8217;s digital maturity<\/strong>: you will save a huge amount of time finding the prospects worth your while!<\/p>\n<h2>Measuring digital maturity<\/h2>\n<p>The basic indicators of a company&#8217;s digital maturity are identifiable. But thanks to the Mixdata search engine, you will directly find the companies that:<\/p>\n<p>\u2013 have a <strong>website that is more than 5, 10 or even 15 years old<\/strong>, or quite simply not responsive<br \/>\n\u2013 have <strong>web analytics, tracking or retargeting tools<\/strong> on their site (Criteo, Google Remarketing, etc.)<br \/>\n\u2013 use <strong>online advertising<\/strong> (Google Adwords, Facebook ads, Doubleclick Conversion, Twitter Advertising, LinkedIn Ads\u2026)<br \/>\n\u2013 are present on <strong>social media<\/strong><br \/>\n\u2013 have a mobile <strong>app<\/strong><\/p>\n<p><a href=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/prospects-btob-vieux-site.png\"><img decoding=\"async\" alt=\"digital agency b2b prospects old site\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/prospects-btob-vieux-site.png\"\/><\/a><\/p>\n<p><a href=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/prospects-btob-site-responsive.png\"><img decoding=\"async\" alt=\"digital agency b2b prospects responsive site\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/prospects-btob-site-responsive.png\"\/><\/a><\/p>\n<h2>Identifying key digital themes<\/h2>\n<p>To go further in detecting your prospects, Mixdata &#8220;scans&#8221; the content published on a website to turn it into selection criteria and gives you access to a complete company profile.<\/p>\n<h3>Customer journey<\/h3>\n<p>Our tool lets you identify companies with a <strong>chat or customer feedback system<\/strong> on their site. Looking for companies already used to <strong>marketing automation<\/strong>? We can find those that have connected a CRM (Salesforce, Microsoft Dynamics, Sugar CRM, Telligent\u2026) on their website, or that use an all-in-one tool (Hubspot, Marketo, Pardot\u2026). These are good indicators of these companies&#8217; <strong>marketing budget<\/strong> and of the attention they pay to customer relationships.<\/p>\n<p><a href=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/prospects-bto-chat-en-ligne.png\"><img decoding=\"async\" alt=\"digital agency b2b prospects online chat\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/prospects-bto-chat-en-ligne.png\"\/><\/a><\/p>\n<h3>Strong signals and Mixdata alerting<\/h3>\n<p>Recruitment, acquisition, departure of the manager\u2026 This information is essential for <strong>contacting a company at the moment it needs your services<\/strong>! To start with, we identify companies with <strong>a community manager in their org chart<\/strong>, or a digital, e-marketing, e-commerce or digital transformation manager.<\/p>\n<p><a href=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/prospects-bto-community-manager.png\"><img decoding=\"async\" alt=\"digital agency b2b prospects community manager\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/prospects-bto-community-manager.png\"\/><\/a><\/p>\n<p>Then you can set up alerts on your companies to <strong>be informed if there is a change<\/strong> of management, or identify the companies recruiting a particular profile: a valuable indicator of the company&#8217;s momentum and its readiness to invest in digital solutions!<\/p>\n<p>In summary, the Mixdata tool lets you:<\/p>\n<p>\u2013 Quickly detect <strong>high-potential prospects<\/strong><br \/>\n\u2013 Access <strong>truly complete prospect profiles<\/strong><br \/>\n\u2013 Respond to your prospect as closely as possible to <strong>their challenges<\/strong><br \/>\n\u2013 Be more responsive and relevant in your <strong>account management<\/strong><\/p>\n<p><strong>And to convince you, what is better than <a href=\"https:\/\/www.mixdata.com\/en\/contact\/\">a live demo<\/a>?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you specialise in SEO or B2B lead generation, Mixdata decodes website source code to help you spot the prospects worth your time.<\/p>\n","protected":false},"author":2,"featured_media":582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_mxd_chapo":"","_mxd_modifie":"","footnotes":""},"categories":[46,47],"tags":[],"class_list":["post-2237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-sales-efficiency","category-targeting-examples"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Agencies: Find Your Next B2B Clients - Mixdata<\/title>\n<meta name=\"description\" content=\"Digital agencies: target prospects by digital maturity. Mixdata analyses website source code and company data to help you find leads worth pursuing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mixdata.com\/en\/blog\/digital-agencies-b2b-prospecting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Agencies: Find Your Next B2B Clients - Mixdata\" \/>\n<meta property=\"og:description\" content=\"Digital agencies: target prospects by digital maturity. Mixdata analyses website source code and company data to help you find leads worth pursuing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mixdata.com\/en\/blog\/digital-agencies-b2b-prospecting\/\" \/>\n<meta property=\"og:site_name\" content=\"Mixdata\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-05T15:24:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T08:52:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/prospects-btob-vieux-site.png\" \/>\n\t<meta property=\"og:image:width\" content=\"206\" \/>\n\t<meta property=\"og:image:height\" content=\"279\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"clement nazar-seo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"clement nazar-seo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/digital-agencies-b2b-prospecting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/digital-agencies-b2b-prospecting\\\/\"},\"author\":{\"name\":\"clement nazar-seo\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/#\\\/schema\\\/person\\\/1b5305929af929e1c18f0cd9e1587151\"},\"headline\":\"Digital Agencies, Find Your Next Clients!\",\"datePublished\":\"2017-12-05T15:24:06+00:00\",\"dateModified\":\"2026-10-23T08:52:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/digital-agencies-b2b-prospecting\\\/\"},\"wordCount\":422,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/digital-agencies-b2b-prospecting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/prospects-btob-vieux-site.png\",\"articleSection\":[\"B2B Sales Efficiency\",\"Targeting Examples\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/digital-agencies-b2b-prospecting\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/digital-agencies-b2b-prospecting\\\/\",\"url\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/digital-agencies-b2b-prospecting\\\/\",\"name\":\"Digital Agencies: Find Your Next B2B Clients - Mixdata\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/digital-agencies-b2b-prospecting\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/digital-agencies-b2b-prospecting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/prospects-btob-vieux-site.png\",\"datePublished\":\"2017-12-05T15:24:06+00:00\",\"dateModified\":\"2026-10-23T08:52:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/#\\\/schema\\\/person\\\/1b5305929af929e1c18f0cd9e1587151\"},\"description\":\"Digital agencies: target prospects by digital maturity. 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