{"id":2232,"date":"2018-05-05T10:00:33","date_gmt":"2018-05-05T08:00:33","guid":{"rendered":"https:\/\/www.mixdata.com\/blog\/autonomie-commerciale-2\/"},"modified":"2026-10-23T10:52:24","modified_gmt":"2026-10-23T08:52:24","slug":"chronopost-sales-autonomy-testimonial","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/en\/blog\/chronopost-sales-autonomy-testimonial\/","title":{"rendered":"Chronopost testimonial: “Sales autonomy, structured around one central tool”"},"content":{"rendered":"

Herv\u00e9 Cohen, Director of Direct Sales at Chronopost, explains why he chose to equip his inside sales reps with the Mixdata sales-acceleration tool:<\/p>\n

\"Chronopost\"<\/p>\n

What does Chronopost do today?<\/h3>\n

Chronopost is the leading express parcel delivery player in France and abroad.<\/p>\n

What are your typical customer profiles and how do you identify them?<\/h3>\n

Chronopost offers a widely accessible service: at post offices, online or through a sales rep. The typical customer profile is therefore fairly broad wherever the need is driven by urgency or the value of the shipment.<\/p>\n

Online retailers<\/strong> are an important target, because Chronopost has both the means and the will to support the growth of smaller customers.<\/p>\n

Why did you choose Mixdata for your prospecting?<\/h3>\n

For inside sales reps, targeting<\/strong> is essential to sales efficiency<\/strong>.<\/p>\n

First, Mixdata gives Chronopost the ability to re-qualify existing databases<\/strong> with data drawn from web big data.<\/p>\n

It also lets us run targeted campaigns<\/strong> on numerous highly specific criteria<\/strong>.<\/p>\n

Finally, licence-based access<\/strong> gives each inside sales rep a degree of autonomy in prospecting<\/strong> within their patch.<\/p>\n

What, for you, are the main benefits of the solution?<\/h3>\n

The benefits we have identified are many:<\/p>\n