{"id":2219,"date":"2019-06-12T15:28:34","date_gmt":"2019-06-12T13:28:34","guid":{"rendered":"https:\/\/www.mixdata.com\/blog\/efficacite-commerciale-surveillance-dentreprises-2\/"},"modified":"2026-10-23T10:52:20","modified_gmt":"2026-10-23T08:52:20","slug":"monitor-named-accounts","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/en\/blog\/monitor-named-accounts\/","title":{"rendered":"Put your named accounts under watch"},"content":{"rendered":"

Reach out to your clients and prospects at the right moment!<\/h4>\n

Your sales efficiency depends on several things you do, depending on whether you are hunting or managing clients and named accounts. As you know, Mixdata is by your side at every stage of your sales efficiency!<\/p>\n

When it comes to managing your named accounts | farming:<\/h4>\n

It is crucial to stay close to your clients all year round. Often it affects the quality of your relationship, their willingness to renew a subscription or buy something else\u2026 How do you stay present AND relevant to these companies all year without endless, time-consuming research?<\/p>\n

When it comes to hunting | prospecting:<\/h4>\n

Targeting must be precise and relevant, prospect knowledge must be optimised (see our article on prospect knowledge<\/a> ) and you should use signals (weak or strong) to justify reaching out to your prospects. You know why you are calling them back! You have a new product, you are taking part in an event that matters to them\u2026 Your prospects may also have something new, may be going through a financial or organisational event, may be recruiting for a particular role\u2026 all of which could explain your call and make it indispensable!<\/p>\n

Mixdata offers to keep watch for you, to monitor for you, and to help you reach out at the right moment, to the right person AND with the right message, to your prospects or clients.<\/p>\n

Be alerted to the events affecting the companies you know!<\/h4>\n

\"Sales<\/a><\/p>\n

Which events are monitored for you?<\/h4>\n