{"id":2217,"date":"2019-07-10T15:43:51","date_gmt":"2019-07-10T13:43:51","guid":{"rendered":"https:\/\/www.mixdata.com\/blog\/des-donnees-entreprises-qualifiees-vers-votre-crm-ou-autres-outils-marketing-2\/"},"modified":"2026-10-23T10:53:02","modified_gmt":"2026-10-23T08:53:02","slug":"qualified-b2b-data-crm","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/en\/blog\/qualified-b2b-data-crm\/","title":{"rendered":"Qualified B2B Data to Your CRM and Other Marketing Tools\u2026"},"content":{"rendered":"<p>We\u2019ve already had the chance on this blog to discuss the importance of maintaining an ongoing dialogue between Sales and Marketing. I\u2019ll point you to the following article <a href=\"https:\/\/www.mixdata.com\/en\/blog\/sales-marketing-dialogue\/\">https:\/\/blog.mixdata.com\/sales-et-marketing-ok\/<\/a> and therefore to the importance of this virtuous circle\u2026<\/p>\n<p>We\u2019re convinced this goal can be achieved, in particular:<\/p>\n<ul>\n<li><strong>through fine-grained, relevant lead targeting<\/strong><\/li>\n<li><strong>through the quality and reliability of the data fed into your Hubspot, SalesForce or any other marketing or sales automation tool<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/Fotolia_135810212_XS.jpg\"><img decoding=\"async\" alt=\"qualified B2B data\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/Fotolia_135810212_XS.jpg\"\/><\/a><\/p>\n<p>Mixdata is at the heart of both of these points, and here\u2019s why\u2026<\/p>\n<h3><b>Fine-grained, relevant targeting for a more qualified company database<\/b><\/h3>\n<p>Mixdata.com gives you access to an advanced search tool. This advanced search lets you combine over 800 targeting criteria and filters to obtain the most reliable prospect lists possible:<\/p>\n<ul>\n<li>a semantic approach to query directly within the content of your prospects\u2019 websites. Anything published on your prospects\u2019 website can become a targeting criterion, whether that information is front and centre or buried deep in the legal notices!<\/li>\n<li>filters for turnover, headcount, exports, fundraising\u2026 as well as all legal events such as a relocation, a change of director, a merger or an acquisition\u2026<\/li>\n<li>precise geographic filters<\/li>\n<li>filters for B2B or international activity<\/li>\n<li>the use of specific technologies or advertising tools, a CMS or e-commerce platform, a CRM or payment tools\u2026<\/li>\n<li>your targets\u2019 job functions<\/li>\n<li>your prospects\u2019 recruitment news<\/li>\n<\/ul>\n<p>etc\u2026<\/p>\n<p>You describe your core target and Mixdata.com does the rest. You choose the contacts AND the points of contact. You create lists of named contacts ready for direct use!<\/p>\n<h3><b>Fast, reliable integration of this data into your marketing tools<\/b><\/h3>\n<p>From the Mixdata.com Contact Book, where users save their targeted lists of named contacts (choosing specific job functions and the associated points of contact), you can transfer this data to your tools in one click. <strong>You continually enrich your company databases<\/strong>, you avoid data-entry errors and, of course, you save an enormous amount of time.<\/p>\n<p><em>B2B data verified all year round\u2026<\/em><\/p>\n<p>For example, do you use a tool like Hubspot, Datananas or Prospect.io for small targeted campaigns? Prepare your precise segments in Mixdata.com, then push the selection into your sales automation tool and, in two clicks, <strong>your<\/strong> <strong>email list<\/strong> is ready!<\/p>\n<p>Or perhaps you work in SalesForce and coordinate your campaigns from that single interface? In the same way, make your selections in Mixdata.com and export the data by creating leads, or directly as Accounts\/Contacts.<\/p>\n<p><img decoding=\"async\" alt=\"qualified B2B data\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/Fotolia_106277717_XS.jpg\"\/><\/p>\n<p>In this way, Mixdata streamlines the daily work of the B2B sales rep, leaving them free to focus on making contact and selling.<\/p>\n<p><strong>Every Mixdata.com feature was designed by salespeople, for salespeople.<\/strong><\/p>\n<p>Don\u2019t hesitate to <a href=\"https:\/\/www.mixdata.com\/en\/contact\/\">get in touch with our sales team<\/a> to find out more\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fine-grained targeting and reliable data are the keys to aligning Sales and Marketing. See how Mixdata feeds qualified B2B data straight into your CRM and marketing tools.<\/p>\n","protected":false},"author":2,"featured_media":534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_mxd_chapo":"","_mxd_modifie":"","footnotes":""},"categories":[46,45],"tags":[],"class_list":["post-2217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-sales-efficiency","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Send Qualified B2B Data Straight to Your CRM - Mixdata<\/title>\n<meta name=\"description\" content=\"Combine over 800 criteria to build reliable prospect lists, then push qualified B2B data into Hubspot, SalesForce or your marketing tools in one click.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mixdata.com\/en\/blog\/qualified-b2b-data-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Send Qualified B2B Data Straight to Your CRM - Mixdata\" \/>\n<meta property=\"og:description\" content=\"Combine over 800 criteria to build reliable prospect lists, then push qualified B2B data into Hubspot, SalesForce or your marketing tools in one click.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mixdata.com\/en\/blog\/qualified-b2b-data-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Mixdata\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-10T13:43:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T08:53:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/Fotolia_135810212_XS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"424\" \/>\n\t<meta property=\"og:image:height\" content=\"283\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"clement nazar-seo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"clement nazar-seo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/qualified-b2b-data-crm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/qualified-b2b-data-crm\\\/\"},\"author\":{\"name\":\"clement nazar-seo\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/#\\\/schema\\\/person\\\/1b5305929af929e1c18f0cd9e1587151\"},\"headline\":\"Qualified B2B Data to Your CRM and Other Marketing Tools\u2026\",\"datePublished\":\"2019-07-10T13:43:51+00:00\",\"dateModified\":\"2026-10-23T08:53:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/qualified-b2b-data-crm\\\/\"},\"wordCount\":473,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/qualified-b2b-data-crm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mixdata.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Fotolia_135810212_XS.jpg\",\"articleSection\":[\"B2B Sales Efficiency\",\"Features\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/qualified-b2b-data-crm\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/qualified-b2b-data-crm\\\/\",\"url\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/blog\\\/qualified-b2b-data-crm\\\/\",\"name\":\"Send Qualified B2B Data Straight to Your CRM - 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