{"id":2206,"date":"2021-03-23T11:44:22","date_gmt":"2021-03-23T10:44:22","guid":{"rendered":"https:\/\/www.mixdata.com\/blog\/sogedev-temoigne-enrichir-et-nettoyer-son-crm-2\/"},"modified":"2026-10-23T10:53:17","modified_gmt":"2026-10-23T08:53:17","slug":"sogedev-testimonial-enrich-clean-crm","status":"publish","type":"post","link":"https:\/\/www.mixdata.com\/en\/blog\/sogedev-testimonial-enrich-clean-crm\/","title":{"rendered":"SOGEDEV Express Testimonial"},"content":{"rendered":"<blockquote>\n<p><em><strong>Mixdata supports us at every stage of maintaining our CRM, but also in confidently rolling out our B2B lead-gen campaigns<\/strong><\/em><\/p>\n<\/blockquote>\n<p>Charles-Edouard de Cazalet, co-founder (with Thomas Gross) and managing partner of Sogedev, takes a few minutes to explain why he chose to work with <a href=\"https:\/\/www.mixdata.com\/en\/\">Mixdata<\/a> back in 2014! He is the one who structures and organises &#8220;lead-gen&#8221; with Sogedev&#8217;s marketing team, in support of the sales reps.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/P6N3PnsdRzdJW8QomK-ov-_iOXQqUn7Whs8w_3Z4TKjpkUWS-6.png\"\/><\/p>\n<h4><strong>Could you tell us more about Sogedev and what it does?<\/strong><\/h4>\n<p>Founded in 2002, <a href=\"http:\/\/www.sogedev.com\">Sogedev<\/a> is a consultancy specialising in supporting companies with:<\/p>\n<ul>\n<li>securing public funding for Research and Development<\/li>\n<li>international development and investment<\/li>\n<li>the procedures for obtaining state aid or benefiting from specific tax schemes<\/li>\n<\/ul>\n<p>Sogedev is based in Issy-les-Moulineaux as well as Aix, Lyon, Nantes and Toulouse (not forgetting Brazil). Today we bring together 90 people.<\/p>\n<h4><strong>What are the typical profiles of your clients and the prospects you look for? What are your target markets?<\/strong><\/h4>\n<p><a href=\"https:\/\/www.sogedev.com\/\">Sogedev<\/a> looks for fairly innovative companies:<\/p>\n<ul>\n<li>in industry and industrial services: chemicals, food processing, aeronautics and so on<\/li>\n<li>but also in software publishing, the IT sector and digital<\/li>\n<\/ul>\n<p>Our prospects and clients are companies of all sizes, from very small businesses to major accounts. We work across the whole of France, whether the company is French or foreign.<\/p>\n<h4><strong>Why did you choose Mixdata?<\/strong><\/h4>\n<p>Sogedev started intensive marketing and sales activity a few years ago. So we quickly needed to organise and structure what we were doing.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/AdobeStock_147449559.png\"\/><\/figure>\n<p>Our marketing matters for lead-gen as such and plays a central sales-enablement role for the reps.<\/p>\n<p>What&#8217;s more, our CRM needs feeding, and does a CRM work without data? We had significant needs for enrichment, growth and updates. We had long been looking to put an effective system in place, and we discovered Mixdata.<\/p>\n<p>Mixdata supports us at every stage of maintaining our CRM, but also in confidently rolling out our lead-gen campaigns.<\/p>\n<p>It&#8217;s quite simple: <a href=\"https:\/\/www.mixdata.com\/en\/crm-and-marketing-automation\/\">marketing enriches the CRM directly with Mixdata and the sales reps use the CRM directly<\/a>.<\/p>\n<p>With Mixdata, we manage to:<\/p>\n<ul>\n<li>work on targeting for marketing campaigns (that is, at volume)<\/li>\n<li>pull targeted lists for the sales reps (in hyper-targeted mode for phone outreach)<\/li>\n<\/ul>\n<h4><strong>In your view, what are the main benefits\/advantages of the solution Mixdata offers?<\/strong><\/h4>\n<figure><img decoding=\"async\" src=\"https:\/\/www.mixdata.com\/fr\/wp-content\/uploads\/2026\/10\/crop-0-0-346-346-0-Fotolia_128926105_XS.jpg\"\/><\/figure>\n<p>The number one benefit for us is keeping a spotless CRM that is therefore fully operational for the sales reps.<\/p>\n<p>Like many companies, we had of course already bought basic data, but we needed to add intelligence to that data. That intelligence is rarely there in conventional data.<\/p>\n<p>We also had to update our data on a large number of companies. Doing that manually was impossible; we needed to automate data cleaning and the enrichment side. We do all of this with Mixdata.<\/p>\n<p>We also make full use of the business-signals system detected by Mixdata. Those little triggers that mean we always give a commercial context to our marketing campaigns.<\/p>\n<h4><strong>Final word!<\/strong><\/h4>\n<p>We were among Mixdata&#8217;s very first clients, back in 2014, and we&#8217;re signing up for another year!<\/p>\n<p>We&#8217;ve watched the solution evolve, and we&#8217;ve benefited from its ability to enrich the offer on a regular basis (signals, contacts, semantics, etc.). <a href=\"https:\/\/www.mixdata.com\/en\/\">Mixdata<\/a> moves forward as needs evolve, in terms of both the direct effectiveness of marketing operations and sales effectiveness in the field.<\/p>\n<h4><strong>How can you find out more about what Sogedev does?<\/strong><\/h4>\n<p>You can:<\/p>\n<ul>\n<li>visit our website <a href=\"https:\/\/www.sogedev.com\/\">https:\/\/www.sogedev.com\/<\/a><\/li>\n<li>or contact us directly on 01 55 95 80 08<\/li>\n<li>or follow us on LinkedIn <a href=\"https:\/\/www.linkedin.com\/company\/sogedev\/\">https:\/\/www.linkedin.com\/company\/sogedev\/<\/a><\/li>\n<\/ul>\n<p>To discover more testimonials from our clients, <a href=\"https:\/\/www.mixdata.com\/en\/blog\/categorie\/customer-stories\/\">this way!<\/a><\/p>\n<p>And to find out more about Mixdata: <a href=\"https:\/\/www.mixdata.com\/en\/\">www.mixdata.com<\/a> and <a href=\"https:\/\/www.linkedin.com\/company\/mixdata\">follow us here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Charles-Edouard de Cazalet, co-founder of Sogedev, explains why the consultancy has relied on Mixdata since 2014 to enrich and maintain its CRM.<\/p>\n","protected":false},"author":2,"featured_media":1349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_mxd_chapo":"","_mxd_modifie":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-2206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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