{"id":2131,"date":"2026-10-07T18:04:34","date_gmt":"2026-10-07T16:04:34","guid":{"rendered":"https:\/\/www.mixdata.com\/?page_id=2131"},"modified":"2026-10-22T19:32:37","modified_gmt":"2026-10-22T17:32:37","slug":"targeting-criteria","status":"publish","type":"page","link":"https:\/\/www.mixdata.com\/en\/targeting-criteria\/","title":{"rendered":"All targeting criteria: five families, one search"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2131\" class=\"elementor elementor-2131 elementor-1175\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c00242 e-con-full hi e-flex e-con e-parent\" data-id=\"c00242\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00241 elementor-widget elementor-widget-text-editor\" data-id=\"w00241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wrap\"><div class=\"hi-grille\">\n<div>\n<div class=\"cap\">Targeting criteria<\/div>\n<h1>Five families of criteria, <em>combined in a single search.<\/em><\/h1>\n<p class=\"chapo\">The catalogue holds more than a thousand entries, but what\n      matters is elsewhere: any two criteria combine with no order\n      constraint, and it is that combination that builds a list your\n      competitors don\u2019t have.<\/p>\n<div class=\"actions\">\n<a class=\"cta-primaire\" href=\"\/en\/contact\/\">Test it on your target<\/a>\n<a class=\"cta-b\" href=\"\/en\/b2b-prospecting-ideas\/\">See six detailed use cases<\/a>\n<\/div>\n<\/div>\n<div><div class=\"filtres-reels\"><div class=\"fgrp\"><h4>Identity &amp; organisation<small>Who the company is<\/small><\/h4><div class=\"jeux\"><span>Company name<\/span><span>Semantic search<\/span><span>Activities (NACE)<\/span><span>Secondary establishments<\/span><span>Exact location<\/span><span>Radius around a place<\/span><span>Legal form<\/span><span>Collective agreements<\/span><\/div><\/div><div class=\"fgrp\"><h4>Financial markers<small>What it weighs<\/small><\/h4><div class=\"jeux\"><span>Revenue<\/span><span>Headcount<\/span><span>Share capital<\/span><span>Group markers<\/span><span>Fundraising<\/span><span>Financial risk<\/span><\/div><\/div><div class=\"fgrp\"><h4>Markets &amp; signals<small>What it has just done<\/small><\/h4><div class=\"jeux\"><span>Commercial profile<\/span><span>Legal events<\/span><span>Hiring<\/span><span>Building permits<\/span><\/div><\/div><div class=\"fgrp\"><h4>Web presence<small>What it publishes<\/small><\/h4><div class=\"jeux\"><span>Websites<\/span><span>Technographics<\/span><span>Digital channels<\/span><\/div><\/div><div class=\"fgrp\"><h4>Contacts<small>Who to talk to<\/small><\/h4><div class=\"jeux\"><span>Points of contact<\/span><span>Roles &amp; departments<\/span><span>Executives<\/span><\/div><\/div><\/div><\/div>\n<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00257 e-con-full bloc e-flex e-con e-parent\" data-id=\"c00257\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c00256 e-con-full wrap e-flex e-con e-child\" data-id=\"c00256\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00243 elementor-widget elementor-widget-text-editor\" data-id=\"w00243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"cap\">How they combine<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00244 elementor-widget elementor-widget-heading\" data-id=\"w00244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A single criterion targets nothing. <em>Two start to say something.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00245 elementor-widget elementor-widget-text-editor\" data-id=\"w00245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"chapo\">The families are not used one after another but\n    together: it is the combination that produces a list no one else\n    has. Three examples, taken from real targeting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00255 e-con-full pts e-flex e-con e-child\" data-id=\"c00255\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c00248 e-con-full e-flex e-con e-child\" data-id=\"c00248\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00246 elementor-widget elementor-widget-text-editor\" data-id=\"w00246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"n\">01<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00247 elementor-widget elementor-widget-text-editor\" data-id=\"w00247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"t\">A semantic search for\n      <strong>\u201cindustrial maintenance\u201d<\/strong> combined with an\n      <strong>open position<\/strong> in a technical role: the\n      companies building a team, not the ones talking about it.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00251 e-con-full e-flex e-con e-child\" data-id=\"c00251\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00249 elementor-widget elementor-widget-text-editor\" data-id=\"w00249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"n\">02<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00250 elementor-widget elementor-widget-text-editor\" data-id=\"w00250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"t\">A <strong>building permit<\/strong>\n      filed, combined with a <strong>headcount<\/strong> and a\n      <strong>25 km radius<\/strong> around a branch: a dated local\n      market that goes stale fast.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00254 e-con-full e-flex e-con e-child\" data-id=\"c00254\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00252 elementor-widget elementor-widget-text-editor\" data-id=\"w00252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"n\">03<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00253 elementor-widget elementor-widget-text-editor\" data-id=\"w00253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"t\"><strong>Technographics<\/strong>\n      (a specific e-commerce solution) combined with\n      <strong>revenue<\/strong>: online retailers of a given size,\n      on a given platform.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00277 e-con-full bloc e-flex e-con e-parent\" data-id=\"c00277\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c00276 e-con-full wrap e-flex e-con e-child\" data-id=\"c00276\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00258 elementor-widget elementor-widget-text-editor\" data-id=\"w00258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"cap\">The detail, family by family<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00259 elementor-widget elementor-widget-heading\" data-id=\"w00259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What each criterion <em>lets you keep.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00275 e-con-full acad-duo e-flex e-con e-child\" data-id=\"c00275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c00262 e-con-full acad-bloc e-flex e-con e-child\" data-id=\"c00262\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00260 elementor-widget elementor-widget-heading\" data-id=\"w00260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Identity &amp; organisation \u00b7 who the company is<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00261 elementor-widget elementor-widget-text-editor\" data-id=\"w00261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Company name<\/strong>: By registered name, trade name or company ID.<\/li><li><strong>Semantic search<\/strong>: A free query: the real activity as described on the website, not just the official code.<\/li><li><strong>Activities (NACE)<\/strong>: The official classification, at every level.<\/li><li><strong>Secondary establishments<\/strong>: Head office only, or head office and establishments.<\/li><li><strong>Exact location<\/strong>: Address, postcode, department, region.<\/li><li><strong>Radius around a place<\/strong>: From 5 to 200 km around an address or a town.<\/li><li><strong>Legal form<\/strong>: Ltd, LLC, PLC, non-profit, public sector\u2026<\/li><li><strong>Collective agreements<\/strong>: The agreement applied, useful to qualify a trade.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00265 e-con-full acad-bloc e-flex e-con e-child\" data-id=\"c00265\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00263 elementor-widget elementor-widget-heading\" data-id=\"w00263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Financial markers \u00b7 what it weighs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00264 elementor-widget elementor-widget-text-editor\" data-id=\"w00264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Revenue<\/strong>: By band, for the last published financial year.<\/li><li><strong>Headcount<\/strong>: Declared salaried headcount band.<\/li><li><strong>Share capital<\/strong>: Amount and change over time.<\/li><li><strong>Group markers<\/strong>: Membership, subsidiaries, parent company.<\/li><li><strong>Fundraising<\/strong>: Recent rounds and announced amounts.<\/li><li><strong>Financial risk<\/strong>: Soundness indicators and ongoing proceedings.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00268 e-con-full acad-bloc e-flex e-con e-child\" data-id=\"c00268\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00266 elementor-widget elementor-widget-heading\" data-id=\"w00266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Markets &amp; signals \u00b7 what it has just done<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00267 elementor-widget elementor-widget-text-editor\" data-id=\"w00267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Commercial profile<\/strong>: B2B, B2C, international, e-commerce.<\/li><li><strong>Legal events<\/strong>: Change of leadership, capital increase, merger, closure.<\/li><li><strong>Hiring<\/strong>: Open positions, roles sought, volume.<\/li><li><strong>Building permits<\/strong>: Filings and approvals, by type of work and by area.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00271 e-con-full acad-bloc e-flex e-con e-child\" data-id=\"c00271\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00269 elementor-widget elementor-widget-heading\" data-id=\"w00269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Web presence \u00b7 what it publishes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00270 elementor-widget elementor-widget-text-editor\" data-id=\"w00270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Websites<\/strong>: The site or sites run by the company.<\/li><li><strong>Technographics<\/strong>: The technologies detected on those sites, out of 800 catalogued.<\/li><li><strong>Digital channels<\/strong>: Social networks, blog, online store.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00274 e-con-full acad-bloc e-flex e-con e-child\" data-id=\"c00274\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00272 elementor-widget elementor-widget-heading\" data-id=\"w00272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contacts \u00b7 who to talk to<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00273 elementor-widget elementor-widget-text-editor\" data-id=\"w00273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Points of contact<\/strong>: Work email, phone, LinkedIn profile, where available.<\/li><li><strong>Roles &amp; departments<\/strong>: By department or by job-title keywords, and by first and last name.<\/li><li><strong>Executives<\/strong>: The company officer(s) in post.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00299 e-con-full bloc e-flex e-con e-parent\" data-id=\"c00299\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c00298 e-con-full wrap e-flex e-con e-child\" data-id=\"c00298\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00278 elementor-widget elementor-widget-text-editor\" data-id=\"w00278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"cap\">Technographics<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00279 elementor-widget elementor-widget-heading\" data-id=\"w00279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Eight hundred tools recognised <em>by reading a website.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00280 elementor-widget elementor-widget-text-editor\" data-id=\"w00280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"chapo\">The analysis looks at the pages themselves: the tags, the\n    scripts loaded, the services called. It observes a tool actually in use,\n    where a declaration only states intent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00297 e-con-full cartes e-flex e-con e-child\" data-id=\"c00297\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c00284 e-con-full carte e-flex e-con e-child\" data-id=\"c00284\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00281 elementor-widget elementor-widget-text-editor\" data-id=\"w00281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"n\">Family<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00282 elementor-widget elementor-widget-heading\" data-id=\"w00282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">E-commerce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00283 elementor-widget elementor-widget-text-editor\" data-id=\"w00283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PrestaShop, Shopify, Magento, WooCommerce, and the associated payment and shipping solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00288 e-con-full carte e-flex e-con e-child\" data-id=\"c00288\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00285 elementor-widget elementor-widget-text-editor\" data-id=\"w00285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"n\">Family<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00286 elementor-widget elementor-widget-heading\" data-id=\"w00286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing and CRM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00287 elementor-widget elementor-widget-text-editor\" data-id=\"w00287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce, HubSpot, Pipedrive, Zoho, Sellsy, Microsoft Dynamics, and emailing tools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00292 e-con-full carte e-flex e-con e-child\" data-id=\"c00292\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00289 elementor-widget elementor-widget-text-editor\" data-id=\"w00289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"n\">Family<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00290 elementor-widget elementor-widget-heading\" data-id=\"w00290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advertising and analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00291 elementor-widget elementor-widget-text-editor\" data-id=\"w00291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Advertising tools, chat, support and feedback, customer reviews, measurement tags.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00296 e-con-full carte e-flex e-con e-child\" data-id=\"c00296\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00293 elementor-widget elementor-widget-text-editor\" data-id=\"w00293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"n\">Family<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00294 elementor-widget elementor-widget-heading\" data-id=\"w00294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Development<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00295 elementor-widget elementor-widget-text-editor\" data-id=\"w00295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The frameworks, servers and hosts the website is built on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00304 e-con-full bloc e-flex e-con e-parent\" data-id=\"c00304\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c00303 e-con-full wrap e-flex e-con e-child\" data-id=\"c00303\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00300 elementor-widget elementor-widget-text-editor\" data-id=\"w00300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"cap\">What the criteria do not contain<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00301 elementor-widget elementor-widget-heading\" data-id=\"w00301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No criterion relates <em>to a private individual.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w00302 elementor-widget elementor-widget-text-editor\" data-id=\"w00302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"chapo\">Contacts are professionals, identified by their role within a company. No sensitive data is processed. The people whose work email is indexed are informed beforehand, a DPO is appointed for access and objection requests, and the <a href=\"\/en\/data-protection\/\">personal data protection charter<\/a> is available online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c00306 e-con-full bloc mxd-s-772c6004 e-flex e-con e-parent\" data-id=\"c00306\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-w00305 elementor-widget elementor-widget-text-editor\" data-id=\"w00305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wrap\"><div class=\"rappel\">\n<div>\n<h2>Give us your target in one sentence.<\/h2>\n<p>We build the list in front of you, on your criteria and your territory constraints, during the demo.<\/p>\n<\/div>\n<div><a class=\"cta-primaire\" href=\"\/en\/contact\/\">Book my web demo<\/a><\/div>\n<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Crit\u00e8res de ciblage Cinq familles de crit\u00e8res, croisables en une seule recherche. Le catalogue d\u00e9passe le millier d\u2019entr\u00e9es, mais ce qui compte est ailleurs : deux crit\u00e8res se croisent sans contrainte d\u2019ordre, et c\u2019est ce croisement qui fabrique une liste que vos concurrents n\u2019ont pas. Tester sur votre cible Voir six ciblages d\u00e9taill\u00e9s Identit\u00e9 &amp; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_yoast_wpseo_title":"B2B targeting criteria: five families to combine %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Over a thousand B2B targeting criteria in five families: identity, finance, market signals, web presence and contacts, all combined in a single Mixdata search.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","footnotes":""},"class_list":["post-2131","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B targeting criteria: five families to combine - Mixdata<\/title>\n<meta name=\"description\" content=\"Over a thousand B2B targeting criteria in five families: identity, finance, market signals, web presence and contacts, all combined in a single Mixdata search.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mixdata.com\/en\/targeting-criteria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B targeting criteria: five families to combine - 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