{"id":2111,"date":"2026-10-07T18:04:37","date_gmt":"2026-10-07T16:04:37","guid":{"rendered":"https:\/\/www.mixdata.com\/?page_id=2111"},"modified":"2026-10-22T18:14:47","modified_gmt":"2026-10-22T16:14:47","slug":"who-is-it-for","status":"publish","type":"page","link":"https:\/\/www.mixdata.com\/en\/who-is-it-for\/","title":{"rendered":"Who is it for? Business development, marketing, management"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Who is it for?<\/div>

Three roles, one shared reference base.<\/em><\/h1>

Business development, marketing, general management: the three teams
query the same 14 million companies, but don\u2019t draw
the same list from them, nor at the same pace.<\/p>

Book my web demo<\/a>
See the platform<\/a><\/div><\/div>
For<\/div>

Business development<\/b><\/p>

Find who to call today, and know what to say to them.<\/p>

See<\/span><\/p>

For<\/div>

Marketing<\/b><\/p>

Size a market, enrich a database, find look-alikes.<\/p>

See<\/span><\/p>

For<\/div>

Management<\/b><\/p>

Track a sector, make decisions, and answer on compliance.<\/p>

See<\/span><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Business development<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

The day starts with a list, not a file.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The sales rep isn\u2019t looking for a database: they are\n looking for the few companies they have time to call today,\n and something to open the conversation with.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
01<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Describe the target in one\n sentence.<\/strong> \u201cCompanies specialised in wind power\u201d is enough to\n get a first list, which then narrows down criterion by criterion.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
02<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Prepare the call from the\n profile.<\/strong> Real activity, contacts by department, open positions,\n ongoing projects: enough not to call blind.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
03<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Be alerted at the right\n moment.<\/strong> An alert on a new hire or a change of leadership beats\n a random follow-up.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
04<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Send it to the\n CRM.<\/strong> The selection goes into the tool where the rep already\n works, with the available points of contact.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Marketing<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Analyse a market and launch acquisition campaigns<\/em><\/h2>\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Use 1<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Size the addressable market<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

How many companies truly match the target profile, by\n region, by size, by real activity. The count happens before the\n campaign, not after.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Use 2<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Segment and improve ROI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Generate a qualified volume of inbound leads, improve campaign ROI, and optimise marketing efforts against available resources.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Use 3<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Find your customers\u2019 look-alikes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Starting from the customers who convert best, identify the companies with a comparable profile that don\u2019t know you yet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t

These three uses are detailed, with their deliverables, on\n the Data and B2B files<\/a> page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
General Management<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Grow fast, win customers, structure the sales process.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Management doesn\u2019t open the platform every day. It needs three things: to see sales take off, to structure its sales process, and to roll out a simple solution at a controlled cost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
<\/i>Development<\/div>
Fast growth<\/div>

Find the right commercial targets, reach them easily, and win market share with a reliable database and business signals (fundraising rounds, job changes, and so on).<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t
<\/i>Organisation<\/div>
Sales process<\/div>

Organise and scale a sales team quickly, backed by an effective prospecting tool and a supervision dashboard.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t
<\/i>Budget<\/div>
Controlled cost<\/div>

Simple and quick to roll out, Mixdata delivers immediate, tangible value at a controlled cost.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
What all three share<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Five benefits, whatever the role.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n
\n
01<\/div>\n
Time saved<\/b><\/div>\n
Fast sizing of the addressable market.<\/div>\n<\/div>\n
\n
02<\/div>\n
Higher conversion rate<\/b><\/div>\n
Prioritisation with no waste.<\/div>\n<\/div>\n
\n
03<\/div>\n
Multichannel outreach<\/b><\/div>\n
Postal details, company phone, work email, professional social networks.<\/div>\n<\/div>\n
\n
04<\/div>\n
File enrichment<\/b><\/div>\n
SIREN, URL and email turned into an analysable list.<\/div>\n<\/div>\n
\n
05<\/div>\n
Strategic monitoring<\/b><\/div>\n
Hires, capital increases, fundraising rounds, mergers, job changes.<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n
\n

Give us your target in one sentence.<\/h2>\n

We build the list in front of you, on your criteria and your territory constraints, during the demo.<\/p>\n<\/div>\n

Book my web demo<\/a><\/div>\n<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Pour qui ? Trois m\u00e9tiers, le m\u00eame r\u00e9f\u00e9rentiel. Business development, marketing, direction g\u00e9n\u00e9rale : les trois services interrogent les m\u00eames 14 millions d\u2019entreprises, mais n\u2019en sortent pas la m\u00eame liste, ni au m\u00eame rythme. R\u00e9server ma web d\u00e9mo Voir la plateformePour Business development Trouver qui appeler aujourd\u2019hui, et savoir quoi lui dire. Voir Pour Marketing […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_yoast_wpseo_title":"Who is Mixdata for? Sales, marketing and management %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Business development, marketing and management query the same 14 million companies in Mixdata, each with its own workflow. See how each role uses the platform.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","footnotes":""},"class_list":["post-2111","page","type-page","status-publish","hentry"],"yoast_head":"\nWho is Mixdata for? Sales, marketing and management - Mixdata<\/title>\n<meta name=\"description\" content=\"Business development, marketing and management query the same 14 million companies in Mixdata, each with its own workflow. See how each role uses the platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mixdata.com\/en\/who-is-it-for\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who is Mixdata for? Sales, marketing and management - Mixdata\" \/>\n<meta property=\"og:description\" content=\"Business development, marketing and management query the same 14 million companies in Mixdata, each with its own workflow. See how each role uses the platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mixdata.com\/en\/who-is-it-for\/\" \/>\n<meta property=\"og:site_name\" content=\"Mixdata\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-22T16:14:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/who-is-it-for\\\/\",\"url\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/who-is-it-for\\\/\",\"name\":\"Who is Mixdata for? Sales, marketing and management - Mixdata\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/#website\"},\"datePublished\":\"2026-10-07T16:04:37+00:00\",\"dateModified\":\"2026-10-22T16:14:47+00:00\",\"description\":\"Business development, marketing and management query the same 14 million companies in Mixdata, each with its own workflow. See how each role uses the platform.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/who-is-it-for\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mixdata.com\\\/en\\\/who-is-it-for\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/who-is-it-for\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Who is it for? Business development, marketing, management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/\",\"name\":\"Mixdata\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mixdata.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Who is Mixdata for? Sales, marketing and management - Mixdata","description":"Business development, marketing and management query the same 14 million companies in Mixdata, each with its own workflow. See how each role uses the platform.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mixdata.com\/en\/who-is-it-for\/","og_locale":"en_US","og_type":"article","og_title":"Who is Mixdata for? Sales, marketing and management - Mixdata","og_description":"Business development, marketing and management query the same 14 million companies in Mixdata, each with its own workflow. See how each role uses the platform.","og_url":"https:\/\/www.mixdata.com\/en\/who-is-it-for\/","og_site_name":"Mixdata","article_modified_time":"2026-10-22T16:14:47+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mixdata.com\/en\/who-is-it-for\/","url":"https:\/\/www.mixdata.com\/en\/who-is-it-for\/","name":"Who is Mixdata for? Sales, marketing and management - Mixdata","isPartOf":{"@id":"https:\/\/www.mixdata.com\/en\/#website"},"datePublished":"2026-10-07T16:04:37+00:00","dateModified":"2026-10-22T16:14:47+00:00","description":"Business development, marketing and management query the same 14 million companies in Mixdata, each with its own workflow. See how each role uses the platform.","breadcrumb":{"@id":"https:\/\/www.mixdata.com\/en\/who-is-it-for\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mixdata.com\/en\/who-is-it-for\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mixdata.com\/en\/who-is-it-for\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mixdata.com\/en\/"},{"@type":"ListItem","position":2,"name":"Who is it for? Business development, marketing, management"}]},{"@type":"WebSite","@id":"https:\/\/www.mixdata.com\/en\/#website","url":"https:\/\/www.mixdata.com\/en\/","name":"Mixdata","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mixdata.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/pages\/2111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/comments?post=2111"}],"version-history":[{"count":3,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/pages\/2111\/revisions"}],"predecessor-version":[{"id":2114,"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/pages\/2111\/revisions\/2114"}],"wp:attachment":[{"href":"https:\/\/www.mixdata.com\/en\/wp-json\/wp\/v2\/media?parent=2111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}